LGBTQ+ Marketing: Authenticity Is Key
The LGBTQ+ community remains one of the largest demographics in [...]
Google Algorithm Core Update: here’s what you need to know
Keep It Simple: Google Algorithm Update Just a few days [...]
How CPE can elevate your brand
In modern-day marketing, using cost per engagement (CPE) as a [...]
What is a QR code, and should you integrate them into your marketing plan?
QR codes have become increasingly popular in marketing and advertising. [...]
TikTok testimony: here’s what we know
Yesterday, TikTok CEO, Shou Zi Chew, testified in front of [...]
Keep it Simple: Google similar audiences
There are quite a few things to consider before building [...]
Keep it Simple: ChatGPT
Over the past few years, artificial intelligence (AI) has slowly [...]
Zero-Party Data: What It Is, and Why Marketers Should Care
There are many ways that businesses collect customer information. With [...]
Marketsmith Inc. Expands Leadership Team with New Strategic Hires
WHIPPANY, N.J. - November 9, 2022 - PRLog -- Marketsmith Inc, one of the nation's leading [...]
Keep It Simple: Banning Surveillance Advertising Bills
Senator Cory Booker and Representatives Anna Eshoo of California and [...]
The State of Cookies in 2022
By now you’ve likely heard about Google’s plan to stop [...]
Employee Spotlight: Steven Smith
Predicting the fate of the Los Angeles Dodgers in the [...]
’Tis the Season of Shopping and Spending
The upcoming holiday season will experience the lingering effects of [...]
How Does 1st-Party Data Replace Cookies?
By this time, you’ve likely heard the news – cookies [...]
Using CRM Data for the Ultimate Experience Makeover
In a time when many retail stores were shuttering their [...]
Digital Privacy Updates: A New Era of Digital Marketing?
Are You Protected? Do you know how protected the information [...]
Joseph Sharp Joins Marketsmith Inc. as EVP, Brand Strategy
Sharp comes to Marketsmith with 20+ years of media and [...]
Revenge Spending Is Soaring, But Will It Last?
Consumer Confidence Report Analysis In the past couple days, you [...]
Census 2020: 3 Ways to Drive Action Among the Hard-to-Reach
NJ Beats Growth Projections by 4.5% The 2020 Census results [...]
Retail Report: Wind in Our “Sales”
Research Shows Retail Is Resilient This time last year, we [...]
Marketsmith Named GameChanger Agency of Record
Marketsmith Inks Deal With Gamechanger As a performance-based omnichannel marketing [...]
Foot Traffic Attribution: Let’s Keep It Simple
With stores and malls reopening measuring foot traffic attribution is [...]
Meet Your Marketing Tech Stack, Welcome.
Welcome to your Marketing Tech Stack. It’s a myriad of [...]
Who is the CCPA really affecting right now?
Facebook rolls out new Limited Data Use service for businesses [...]
Email Scams Happen Every Day
How Are You Protecting Yourself From Email Scams? “Click here [...]
Password Protection and Common Mistakes
How to Protect Yourself with Passwords We have become a [...]
DMARC and BIMI: The silent helpers in your email
Ever wonder how email ends up in your junk folder? [...]
CCPA: Let’s Keep It Simple
The California Consumer Protection Act (CCPA) will be in full [...]
5 Ways to Grow A Business With Data Intelligence
Create superior platforms that serve as a significant point of [...]
The End of Cookies Is Not the End of Online Marketing
Website cookies are crumbling. Safari and Mozilla have started blocking [...]
i.Predictus Launches “Ada” Marketing IT Data Services
Response to Growing CMO Need for Quicker IT Implementation Cedar [...]
