What Is Old Is New Again

Forbes recently released an article discussing the battle for supremacy in the music streaming space, and what it means for marketers. Now the preferred medium of music consumption and a key growth engine for music industry sales, streaming sales account for nearly 62% of the U.S. music business, with sales projected to grow over the coming year.

Major moves are happening in the space, and opportunities continue to arise for marketers. The shift to digital is in full-swing, with its impact being felt across all corners of the market.

One company in particular, Legacy Recordings, is taking advantage of the growth by digging deep into their vaults to release vintage back catalog titles – some of which the public has not heard in years.

Just in time for the holiday’s, check out some of these classic holiday tune’s that are now available for the first time on all major digital service providers:

CHRISTMAS SPOTIFY SINGLE PICKS

Lee Arnold

“A Trucker’s Christmas” (Epic/Kirshner/Legacy, 2017)

Lee Arnold has spent most of his career playing singles, not recording them: the Scranton, Pennsylvania-born disc jockey became one of country radio’s most respected DJs over his 50-plus year career, a longtime personality on New York’s WHN/1050 AM (the most-listened to country radio station of all time) and host of nationally syndicated programs like Country Cookin’ and On a Country Road. A long-standing career that earned him an induction into the Country Music DJ Hall of Fame in 2002. In 1976 he cut the country novelty “A Trucker’s Christmas” for the CBS-distributed Kirshner label.

 

Carolyn Binkley

“All I Want For Christmas Is My Two Front Teeth” (Columbia/Legacy, 2017)

Ever consider how weird it is that most versions of holiday favorite “All I Want For Christmas Is My Two Front Teeth” are sung by adults—or one of The Chipmunks? That’s where Carolyn Binkley comes in. In 1965, Binkley, all of four years old, cut the track and Columbia Records released it as a single. The Nashville-born Binkley promoted the release on the CBS game show I’ve Got A Secret, where her camera shyness likely melted hearts across America.

 

Percy Faith and His Orchestra

Music Of Christmas (Expanded Edition) (Columbia, 1959)

https://open.spotify.com/album/5pJYSrCQRaGjvn3RP2pZde

Music Of Christmas was already a bestseller in Columbia’s catalog in 1954 when Percy Faith decided to re-record it in stereo five years later. This version soon became a holiday perennial—and this expanded edition turns up the Christmas cheer with seven holiday songs from non-Christmas LPs as bonus tracks.

 

Engelbert Humperdinck

A Merry Christmas With Engelbert Humperdinck (Epic, 1980)

https://open.spotify.com/album/2dMvt7wq1eBPW4fWsPwa0s

The British singer born Arnold Dorsey was correct in assuming people would take note of him with a more arresting name (borrowed from a German composer who lived in the 19th century). Engelbert Humperdinck’s easy listening hits like “Release Me,” “There Goes My Everything” and “After The Lovin’” were smash hits on both sides of the Atlantic during the ‘60s and ‘70s. 1980’s A Merry Christmas featured 10 gorgeous renditions of Yuletide favorites like “Away In a Manger,” “Blue Christmas” and “Mary’s Boy Child.”

 

Sammy Kaye and His Orchestra

I Want To Wish You a Merry Christmas (Columbia, 1957)

https://open.spotify.com/album/2UNXsAdcPpvGfaews9C3z3

One of the leading big band orchestrators of the 1940s and 1950s, Sammy Kaye made audiences “swing and sway” with what was known in the jazz world as the “sweet” sound—a gentle, high-society approach favored by Guy Lombardo, Glenn Miller, Lawrence Welk and others. In 1957, a year before securing his fourth network television series, Kaye and his orchestra recorded more than a dozen holiday tunes you know and love.

 

Living Strings

The Sound Of Christmas (RCA Victor, 1963)

https://open.spotify.com/album/11HA07jL2AR6X4exmCHWH3

 

Living Guitars

The Joy Of Christmas (RCA Victor, 1969)

https://open.spotify.com/album/5lXdGE6y7utkXpka7ZwgNV

It’s easy to dismiss RCA Victor’s “Living” initiative as mere elevator music—but the story behind these records is a little more interesting. The “Living” series was the brainchild of Ethel Gabriel, the first female record producer. Her experience as an A&R representative for artists like Perry Como and The Boston Pops indicated that audiences were looking for lighter fare to accompany their everyday lives, at work and at play. The Living Strings was the first of the “Living” ensembles, with the Living Voices, Living Guitars, Living Brass and even Living Disco following in the decades after. If you’re looking for some cheer this holiday season, these two vintage LPs of great Christmas songs are sure to do the trick.

 

Norman Luboff Choir

Christmas With The Norman Luboff Choir (RCA Victor, 1964)

https://open.spotify.com/album/5IRGHSMhZywZmHED5BxBfG

So much of the joy of Christmas time comes from singing seasonal songs with friends and family. In the mid-20th century, the Norman Luboff Choir keenly replicated that feeling of singing with friends, backing up acts like Bing Crosby, Frank Sinatra and Doris Day before recording their own albums for RCA Victor. Christmas With The Norman Luboff Choir was the group’s second seasonal album, following 1956’s Songs Of Christmas; both were perennial holiday bestsellers.

 

Doug Stone

The First Christmas (Epic, 1992)

https://open.spotify.com/album/4OEOWpGvp31V9PshW7ggjy

Doug Stone brought something different on the early ’90s country scene: while contemporaries like Alan Jackson and Garth Brooks were pushing the genre’s boundaries with uptempo tunes, Stone was a more traditional singer, a baritone balladeer who enjoyed nine Top 10 country singles (three of them No. 1s) between 1990 and 1992, when The First Christmas became his fourth album for Epic Records. This record was also something different, eschewing traditional carols in favor of 10 originals by various Nashville songwriters (including the title track, which he co-wrote, and “Sailing Home For Christmas,” a favorite holiday music video among country audiences).

 

Various Artists

Christmas With The Country Stars (CBS Special Products, 1980)

https://open.spotify.com/album/4TebLsflfqLfEZ7AUNfPqs

Originally titled R.F.D. Christmas when it was released in 1980 (that means “rural free delivery” if you didn’t have the luck to live in the countryside), Christmas With The Country Stars features some of the best-loved holiday songs of all time as sung by George Jones (“Joy To The World,” “O Come All Ye Faithful”), Charlie Rich (“O Holy Night,” “God Rest Ye Merry Gentlemen”), Tanya Tucker (“Away In a Manger”) and more.

 

Eddie Fisher

Christmas With Eddie Fisher (RCA Victor, 1952)

https://open.spotify.com/album/0ur98lYAENKnhX5L3EWlNr

1952 was a banner year for Eddie Fisher: one of RCA Victor’s hottest commodities, the singer was also one of the highest-profile military entertainers, becoming the official vocal soloist for the United States Army Band. Christmas With Eddie Fisher, released as both a 10” mini-album and two 45 RPM EPs, features the tenor’s take on standards like “Silent Night,” “Jingle Bells” and “White Christmas” plus the originals “Christmas Day” and “You’re All I Want For Christmas,” both Top 30 hits.

 

B.J. Thomas 

All Is Calm, All Is Bright… (Columbia, 1985)

https://open.spotify.com/album/6TIp7JlXrVFNo9o7CV9xm6

The Burt Bacharach/Hal David classic “Raindrops Keep Fallin’ On My Head,” famously sung by B.J. Thomas, became his biggest pop hit and the first No. 1 of the 1970s. But the downpour of hits was hardly over after that—although Thomas made a few changes along the way. The digital premiere of the holiday album All is Calm, All is Bright… (1985) showcase his shift from traditional pop to spiritual music.

SMT Expo Signs Marketsmith Inc. as AOR

CEDAR KNOLLS, N.J. – November 28, 2017 – (Newswire.com)

Marketsmith Inc.one of the nation’s fastest-growing, data-driven marketing agencies, has been named agency of record for SMT Expo, a division of Glenmore Industries.

SMT [smart | modular | technology®] is the exclusive provider of the exposition industry’s leading, full-floorplan, fabric booth system and the sole manufacturer of this breakthrough technology. The tool-less, modular EXPOKNIT® system assembles and disassembles in a breeze, and is perfectly scalable for everything from a single custom booth to an entire show floorplan.

“This revolutionary system, with its patented technology, is poised to disrupt a legacy industry known for stagnant product offerings with a new superior product, which is one of the reasons we chose to work with Marketsmith,” says Joe Cascio, SVP, sales and marketing, SMT Expo.

“As innovators, we also appreciate and admire Marketsmith’s marketing expertise, their ability to precisely target our customers and the fact that their patented data analytics technologies disrupted their own business category.”

“As a leading marketing agency, we have extensive experience in doing trade shows for our clients,” says Monica Smith, CEO of Marketsmith. “We immediately saw the viability and potential of this product.”

SMT believes that Marketsmith’s I.P.Q. approach, powered by its patented i.Predictus proprietary data analytics platform, will be a critical factor in driving sales. I.P.Q. gives clients an immersive look into their business and is a powerful tool for establishing campaign strategies and KPI’s.

About SMT expo

SMT expo is a venture between Glenmore Industries LLC and trade show veterans with over 50 years of combined experience. For over 40 years, Glenmore Industries has been a leading OEM manufacturer of a wide array of home, institutional, and automotive products that are sold in over 20 countries. Still a privately-held, family business, Glenmore Industries, headquartered in Edison, New Jersey, has offices and manufacturing facilities in Taiwan, China, Vietnam, and the United Kingdom. As part of Glenmore, SMT expo has the full support of Glenmore’s global manufacturing network, as well as its global presence and design capabilities.

About Marketsmith Inc.

Marketsmith is one of the nation’s fastest-growing, woman-owned integrated-marketing agencies, and we believe Technology is the New Creativity™. Our proprietary tools and technology give us the data and analytics to inform every decision we make, from strategy to media to creative. With our unique I.P.Q. approach, powered by our patented i.Predictus analytics platform, we help our clients gain greater insights into their KPIs, deliver greater ROI across all channels, and predict sales with 93 percent accuracy. WBENC and NGLCC Certified, we employ a diverse mix of talented professionals and handle over $200M in media billings. Most importantly, we do great work so we can do good things! For more information, please visit www.marketsmithinc.com.

CONTACT:
Jon Renner
(973) 889-0006
jrenner@marketsmithinc.com

WBENC & LGBTBE Certified Marketsmith to Attend NJ Board of Public Utilities’ Diversity Event

CEDAR KNOLLS, NJ, October 25, 2017 (Newswire.com) – Marketsmith Inc., one of the fastest-growing, women-owned, data-driven integrated marketing agencies, will be participating in the 2017 New Jersey Board of Public Utilities Supplier Diversity Development Council’s (SDDC) Annual Conference.

Marketsmith is a nationally certified by the Women’s Business Enterprise Council (WBENC), as well as a certified LGBT Business Enterprise® (LGBTBE) by the National Gay and Lesbian Chamber of Commerce® (NGLCC), and will be participating in matchmaking sessions as well as the day-long conference.

Each year, the SDDC conference hosts over 200 attendees, representing New Jersey’s largest utilities and diverse businesses for the purpose of sharing procurement opportunities.  Simultaneously, businesses receive guidance on best practices for positioning themselves as primary vendors.  This year’s theme is: “The Secret Sauce To Success.”

With a strong track record for successfully working with public utilities, Marketsmith and its founder have been voices  for inclusion and diversity-related issues that impact both the state of NJ, as well as the tech and marketing industries at large. In fact, Monica C. Smith, Founder and CEO of Marketsmith Inc., was recently the featured speaker at this year’s 2017 Tri-State Diversity and Leadership Conference, hosted by the National Diversity Council, where she was presented with the organization’s prestigious Diversity First AwardTM.

“We look forward to showcasing our agency’s capabilities, as well as our diversity leadership initiatives,” says Marketsmith CEO Monica Smith, who will be attending the event.  “We’re a strong proponent of diversity and believe our commitment to inclusion fuels our agency’s success and positions us for continued growth.”

The New Jersey Board of Public Utilities SDDC Annual Conference will be held on Wednesday, November 1, 2017 from 9am-4pm at the Livingston Student Center, Rutgers University, 84 Joyce Kilmer Ave in Piscataway, NJ.

This year’s keynote speaker is Dr. Randal Pinkett – an entrepreneur, speaker, author and scholar, and a leading voice in business and technology. A dynamic speaker, Dr. Pinkett holds five degrees and was the first and only African-American to receive the prestigious Rhodes Scholarship at Rutgers University, and was a winner on the reality television show, “The Apprentice.”

Tickets are only $75 and can be purchased at https://sddc.mybusinessmatches.com/.  A continental breakfast and luncheon are included in the ticket price.

About Marketsmith Inc.

Marketsmith is one of the nation’s fastest-growing, woman-owned integrated-marketing agencies, and we believe Technology is the New Creativity™.  Our proprietary tools and technology give us the data and analytics to inform every decision we make, from strategy to media to creative.  With our unique I.P.Q. Approach, powered by our patented i.Predictus analytics platform, we help our clients gain greater insights into their KPI’s, deliver greater ROI across all channels, and predict sales with 93% accuracy.  WBENC and NGLCC Certified, we employ a diverse mix of talented professionals, and handle over $200M in media billings.  Most importantly, we do great work so we can do good things!  For more information, please visit www.marketsmithinc.com.

About the SDDC

The Supplier Diversity Development Council (SDDC) is dedicated to forging effective working relationships amongst minority-, women-, and service disabled veteran-owned businesses (M/W/SDVBEs), New Jersey public utilities and the Board of Public Utilities (NJBPU) on matters relating to methods of reporting, measuring, and assessing the development of these relationships.

The SDDC serves as a resource to identify “best practices” and to promote related support activities and seminars for both companies and M/W/SDVBEs. In order to enhance the advancement of mutual goals, the SDDC promotes the adoption of “best practices” and processes that provide equal access for M/W/SDVBEs to companies.  The SDDC’s commitment to its mission will enhance supplier diversity amongst New Jersey companies, resulting in the development of a strong economy and a productive environment for the growth of business throughout the state.

The SDDC’s commitment to its mission will enhance supplier diversity among New Jersey companies, resulting in the development of a strong economy and a productive environment for the growth of business throughout the state.

http://www.njbpusupplierdiversity.com/

Marketsmith Buys Back Remaining i.Predictus Stock

Sole Female Ownership of Patented Marketing Tech Benefits All Clients

Cedar Knolls, NJ (Tuesday, October 3, 2017) – Marketsmith Inc., the nation’s fastest-growing, women-owned, data-driven integrated marketing agency, has repurchased all the remaining i.Predictus stock from its original investment team, bringing its ownership of the marketing software company to 100 percent.

“For a woman-owned software company to buy the majority of its stock back from investors in under three years is virtually unheard of,” notes MSI CEO Monica C. Smith. “Not only did we repay their initial stake, our backers received a return on their investment.”

Full ownership represents the culmination of incorporating the i.Predictus data service platform into Marketsmith’s unique I.P.Q. Approach, an acronym for Intelligent Predictive Quantifiable, for each of its clients.

“I.P.Q. is a never-ending loop of data ingestion and insights that combines the best of data science with human ingenuity,” notes Monica Smith, CEO, MSI.  “It is where science meets soul.”

I.P.Q., powered by the embedded i.Predictus tech stack, can predict future sales with 93% accuracy and has successfully run through more than $1Bn of MSI’s client media spend.

Draper notes that Marketsmith’s proprietary tools and technology stack give the agency the data and analytics to inform every decision, from strategy to media to creative.

“Smart marketing no longer exists without the right technology. That’s why our I.P.Q. Approach will be part of every client’s omnichannel strategy,” Draper says.  “We believe it provides our clients with an edge they can’t get at a traditional media or creative shop.

I.P.Q. allows Marketsmith to have a competitive advantage no other media marketing agency has.  The quality of data analysis, combined with predictive outcomes is available to every client the day they sign with the agency.

“Marketsmith is the front runner for all emerging brands that want to challenge and win in their respective markets,” emphasizes Draper. “We are fast becoming the market leader in real time data visualizations, attribution and transformative media buying.”

Smith is among a small minority of women in technology to raise millions of investment dollars in the space.   Her company has generated 16 percent year-over-year growth since 2012, and is on track to do the same in 2017. Smith notes that i.Predictus has double the margins of competing platforms within the space.

i.Predictus LLC is an automated marketing analytics platform built by marketers for marketers.  With three patents for its innovative work in data and attribution – and three more patents pending – i.Predictus cleanses and automates data to allow for custom data visualization, omnichannel analytics packages, cross-channel attribution and custom modeling to help brands interpret and apply data for the greatest return on investment.

About Marketsmith Inc.

Founded in 1999, Marketsmith Inc. is among the nation’s fastest growing integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of our iPredictus marketing analytics platform.  LGBTE and WBE Certified, we employ a diverse mix of talented professionals and handle over $200MM in media billings, and were named by Inc. Magazine as the fastest growing female-led company in the NYC area, and fifth nationally. Most importantly, we do great work so we can do good things!  For more information, please visit: www.marketsmithinc.com.

Ad Media Maven Rob Bochicchio Joins Marketsmith as EVP

CEDAR KNOLLS, NJ (Wednesday, September 13, 2017) – Marketsmith Inc., one of the nation’s fastest growing, data-driven marketing agencies, has named Rob Bochicchio, EVP, media innovation and strategy, effective immediately.

Bochicchio, formerly managing director of Blackwood Seven, is an advertising industry veteran known for his bold and innovative approach to media. He is highly regarded in the industry for his ability to identify and deliver new methods of directing media spend so it gets the greatest return on investment.

According to Marketsmith CEO Monica Smith, “Rob’s expertise is critical at this stage in our business. We’ve seen significant growth this summer, and our media team has really expanded.  His management expertise will allow us to bring that team to the next level, and he’ll also be spearheading several new business initiatives we have set to launch in the coming weeks.”

Bochicchio first became aware of Marketsmith several years ago when CEO Monica C. Smith pitched him on the company’s proprietary analytics platform, i.Predictus. “I was really impressed with her vision for the company and their technology.”

He notes that Marketsmith is ideally positioned because it claims a full suite of media services, creative and analytics.  “Marketsmith is perfectly situated to provide clients of any size – from start-ups to enterprises – the tools they need to take advantage of today’s rapidly evolving media landscape.”

Marketsmith’s I.P.Q. Approach, fueled by i.Predictus, is an immersive look into a client’s goals and media spend.  This process provides clients with unprecedented media measurement, benchmarking, visualization and optimization.  With three patents and three more pending, i.Predictus is at the center of Marketsmith’s tech stack, and gives clients a clear line of sight on how their media is spent, how it performs, and which content is the most effective, with complete transparency in near-real time.

Bochicchio said another major factor in his move was the company’s mantra “We do great work, so we can do good things!”  He’s been an active member of the Board of Directors for Gilda’s Club in NYC for more than 5 years, and has a passion for community service: “Marketsmith aligns with more than my business objectives, it aligns with my passion for giving back to others,” he says.

About Marketsmith Inc.

Marketsmith is one of the nation’s fastest-growing, woman-owned integrated-marketing agencies, and we believe Technology is the New Creativity™.  Our proprietary tools and technology give us the data and analytics to inform every decision we make, from strategy to media to creative.  With our unique I.P.Q. Approach, powered by our patented i.Predictus analytics platform, we help our clients gain greater insights into their KPI’s, deliver greater ROI across all channels, and predict sales with 93% accuracy.  WBENC and NGLCC Certified, we employ a diverse mix of talented professionals, and handle over $200M in media billings.  Most importantly, we do great work so we can do good things!  For more information, please visit www.marketsmithinc.com.

Back to School: A Reflection of My Marketsmith Internship

By: Autumn Riggenbach – Summer 2017 Marketsmith Inc. Intern

My name is Autumn, and I am a rising senior at Miami University studying Marketing and Business Analytics. While looking for internships for this summer, I knew I wanted to get experience working with a marketing agency since I had the opportunity to work in a corporate marketing atmosphere last summer. I stumbled upon Marketsmith through LinkedIn where I read a glowing review about the company. I learned that it was a full-service marketing agency specializing in analytics (matching perfectly with my studies in school). As I continued my research, I found amazing samples of Marketsmith’s creative work and read about their numerous awards and recognition’s. I quickly realized that this was an opportunity that I could not pass up. It was a hard decision to move from Ohio to New Jersey for the summer, but I couldn’t be happier that I did.

Over eleven weeks, I have experienced the life of a full-service integrated marketing agency.  In my role working with the account team dedicated to servicing our PSEG Long Island, PSE&G New Jersey and Widex accounts, I was included in many internal and client meetings across multiple agency departments.  Within these meetings, I documented the key takeaways to better my understanding of the meeting or project purpose.  I also helped with marketing campaigns by sitting in on brainstorm sessions, reviewing creative with the team, and helping to recap program performance. I lead two ongoing efforts, researching competitors’ ads and finding vendors that offered services that would be beneficial for Marketsmith to consider for future opportunities. Outside of my everyday work, I wanted to share some of the highlights of my internship, which included attending the NJ Ad Club Awards, co-planning a shadow day for two high school girls, and traveling to Long Island for a Small Business campaign photo-shoot.

I had the honor of attending the NJ Ad Club Awards where I saw a variety of other agencies’ creative work (including Marketsmith’s 11 nominations), network with marketing professionals and bond with employees at Marketsmith who I work directly and indirectly with. As this was my first time working in a marketing agency, it was a great learning experience to see how different agencies approached their marketing campaigns through various marketing tactics and styles. My favorite part of the night was when NJ Ad Club began announcing the winners of the different categories. Marketsmith finished with seven First Place awards and two Best-in-Category awards for a variety of creative work across multiple accounts. It was a remarkable experience to watch the team be recognized for the amazing work they do for their various clients.

 

During my first few weeks, I attended a SuiteGirl panel session that Marketsmith hosted. This event highlighted four professionals who utilize marketing and technology in their everyday lives, one of whom was Marketsmith’s SVP of Client Services, Nicole Malino. SuiteGirl is an inspiring organization that motives high school girls to chase their dreams and work towards the “C-Suite.” Following this event, we had the opportunity to host a shadow day for two of the girls who attended. I thoroughly enjoyed co-planning this shadow day with fellow MSI interns: Molly, Lauren, and Kirstin. As part of our shadow program, we had the girls attend client meetings and gave them the opportunity to speak with Marketsmith executives who provided words of inspiration about going after the career path they want. It was a great bonding experience for our intern group when putting this day together, because we put a lot of work into making it a fun and engaging day for our visitors.

The last experience that I would like to share was one of the marketing campaigns that I had the opportunity to shadow from start to finish, which was PSEG Long Island’s Small Business Campaign. I was able to observe the campaign from the initial creative briefing to shooting the business owners to seeing the final print ad executions. During the process of developing the campaign, I had the chance to attend the photo-shoot of two Small Businesses in Long Island. It was eye-opening to observe all that goes into planning and executing a photo-shoot and fun being able to spend the day with the team outside of the office.

All-in-all, I came to Marketsmith with no expectations and little knowledge of what a full-service marketing agency was like. I am leaving Marketsmith with a great amount of experience that I will be able to utilize in my future career. Adjusting to living in a new state where I had no family or friends was harder than I expected, but Marketsmith did an amazing job at helping me adjust and make New Jersey feel like home (even if it was just for a few months). I truly believe that I wouldn’t have gotten these opportunities anywhere else and I would highly recommend interning at Marketsmith, especially if you have any interest in working within an agency after college.

This Could Be the Start of Something… Small

By: Kathy Anton –  Marketsmith Inc. SVP of Marketing

Over the past few months, Facebook has been inking deals with Hollywood producers and content creators, not just for branded short-form video content, but for “programming” as well.  This month, the company greenlit two new original series; has begun testing live sports video; and recently signed a deal with Major League Baseball to show 20 games live this season. These moves are in preparation for its new video service, expected to launch by mid-August.

Short-form content makes sense, especially to appeal to millennials – think of the noise being made about Snap Chat’s “Stay Tuned” content from NBC News. But why the move to long-form video?  Doesn’t Facebook get enough views on user-generated short videos and profit from sponsored short-form content already?

It’s all about our smart phones.  With 56% of Facebook’s 2.01 billion active monthly users logging on solely through their mobile devices, mobile revenues continue to rise.  In its quarterly earnings report released Wednesday, Facebook mobile ad revenue represented 87% of its ad earnings, up 84% versus last year. And with this new service kick-starting episodic viewing, Facebook is now out to grab a large piece of the 70 billion-dollar television advertising pie.

Just a few years ago, consensus was that people wanted to watch TV and movies on larger screens.  Smaller mobile screens were OK for short videos, but wouldn’t hold viewer attention.  But now, with Pew Research estimating that smart phone usage has increased by over 258% in less than 7 years – with 77% of Americans owning one – this is no longer the case.

More than 168 million users accessed video on their smartphone in the first quarter of 2017.  And although traditional TV has far greater reach, at 292 million, smart phone views have already surpassed desktop and DVD viewing – and could, sooner than we think, significantly impact traditional TV advertising sales.  With smart phone users projected to grow to 222.9 million by the end of this year, and an additional 31 million cable TV million homes expected to cut the cord in the next decade (probably a lowball figure), the shift from TV to smart phone viewing is inevitable.

Netflix just announced it reached 100 million total subscribers for the first time. A good part of that growth came from mobile – with monthly US mobile users growing 20% year over year, or an increase of 70 million.  Americans spent about 7.5 billion minutes watching Netflix on their phones in June of 2017, according to data from media measurement company ComScore, a 73% increase since 2014.

Yes, people are watching long-form video on their phones.  And they will be watching more and more as smart phones keep getting larger, with better screens for video viewing.  From my own personal experience – I recently upgraded to an iPhone Plus – I find I am watching more and more video on my phone.  Not just watching a video shared by a friend on Facebook while I’m waiting on line for coffee, but yes, leaving my iPad at home and catching up on “The Mindy Project” on my gigantic phone during a train ride to NYC.

According to The Interactive Advertising Bureau, mobile advertising spending has increased 85% in just two years.  With 56% of Facebook active monthly users logging on solely through their mobile devices, long-form video provides a huge upside in revenue.  Consumers are accustomed to the ad breaks in long form programming.  The “water cooler effect” of must-see television series is already being replicated on Facebook now.  And, while many content providers are focusing in on younger demos with digestible short-form original content – entertainment pioneers including Jeffrey Katzenberg’s New TV, Vivendi’s Studio+, and Vice Media – Netflix’s long-form mobile viewership, Facebook’s omnipotence, and the universal use of smart phones are the signs that something big – “but smaller”- will be the norm sooner than experts ever predicted.

Women in Business: Success vs. Greatness

Marketsmith recently returned from an informative and inspirational experience at this year’s Women Business Enterprise National Council (WBENC) National Conference and Business Fair at Mandalay Bay Resort and Casino in Las Vegas.

As a nationally certified WBENC, and WPEO NY organization, we strive to be inclusive and diverse. Our employee base is 54% women, 34% millennial, and 25% minority – with 75% of our executive team and 80% of our board members made up of women. To attend this conference with individuals and organizations that not only believe in, but actively support the expansion of women’s business opportunities in the marketplace, we realize that if one succeeds, we all succeed.

Over the course of three days, we immersed ourselves in robust programming that included presentations from industry thought leaders, engaging panel discussions, networking receptions, one-on-one Matchmaker sessions, and a notable business fair. One particularly memorable moment came during the closing remarks of the conference. Scholar, author, and entrepreneur Dr. Randal Pinkett offered his own interpretation of success, specifically how the definition may not fully encompass everything that we as women business enterprises undertake on a daily basis.

“I define success as doing something for yourself. I define greatness as doing something for someone else.”

Is it more important for organizations to be successful, or great? We often look at these terms as interchangeable – that success will lead to greatness, or vice versa. But what if we took a step back and considered the work we as WBE’s do? We foster and promote diversity. We look for continuous growth and sustainability. We encourage engagement and innovation. We push the needle forward by facilitating business opportunities that may not typically be available to smaller, female owned and operated businesses. But most importantly, we support each other.

At Marketsmith, our foundation was built on the idea that “we do great work, so we can do good things.” That great work comes across in many ways – whether for our clients, our communities, or ourselves. We are a culture of individuals that believes our role in the world is to create opportunities that allow for greatness. We aim to raise the bar higher in every aspect of the work we do, not just for ourselves or our clients, but for those around us.

This collective greatness is demonstrated across a wide array of efforts at Marketsmith. Jules, the revolutionary new development in predictive marketing and media analytics from our proprietary i.Predictus platform, can forecast future sales with 93% accuracy – providing our clients with the greatest optimum return on their investment. With our Bring Dinner Home initiative, we supply impoverished children and families of Camden Street School in Newark with food, clothing, diapers, books, a STEAM room, and access to on-site family facilities – ensuring that local communities have resources available to thrive and excel. Our Employee Action Committee equips employees with what they need to live their best lives – whether through fitness programs, educational courses, or growth opportunities. And our commitment to programs such as the WBENC and WPEO ensure that barriers for WBE businesses will be broken and progress will continue to be made.

Our success as a company is driven by the desire to achieve greatness in everything we do.

As I reflect on my experience at the WBENC National Conference, I am left feeling engaged, and most importantly, inspired by the work that has been done and will continue to be done on behalf of WBE’s. By joining forces, we will succeed and thrive together in the world of commerce. And through continued support and encouragement, we will turn our individual success into collective greatness.

To learn more about Dr. Randal Pinkett, visit his website at www.randalpinkett.com.

Changing the Trajectory: Lifting Up the Next Generation of Women Leaders

By: Gina Partite – Marketsmith Inc. Account Executive

A few weeks ago, I had the pleasure of attending the Women’s Business Enterprise National Council (WBENC) National Conference in Las Vegas. I was offered this opportunity because Marketsmith is now certified as a Women Business Enterprise (WBE), with a workforce comprised of 54% women. During the conference, I not only met hundreds of influential professionals, but attended several educational sessions that discussed the most innovative and disruptive topics in the business world today.

One session in particular stood out to me. It was called “Changing the Trajectory: Lifting Up the Next Generation of Women Business Leaders,” and was presented by Kate Donovan, Senior Vice President of ManpowerGroup Solutions and Global RPO President. Donovan declared that women face a triple threat in the workforce today, which includes:

  1. Under-representation in industries poised for Growth
  2. Over-representation in roles threatened by Automation
  3. Stubbornly low levels of women in Leadership

Donovan also talked about something she called the “Skills Revolution,” meaning that skills will be more important than ever before in the future of business. As companies continue to adapt to the ever-changing technological environment, those with skill and the ability to quickly learn and adapt are in even more demand. Not only will skills push you further in your career, but they also allow for more choice in your career. The reality is that women have more choices than ever before and an opportunity to effectively manage the trajectory of their careers, recognizing the impact of those choices on both their lives and careers.

To succeed in the Skills Revolution, it is imperative that women pursue STEM in greater numbers – an issue we continue to address and promote here at Marketsmith. Currently, women comprise only 24% of the STEM industry, and unfortunately make up most of those jobs that are disappearing due to increased automation.

There must be a new collaboration in the workforce: Women and Machines.

So, to all our fellow-WBE’s, women business leaders, and emerging lady professionals at the start of their careers, here is one key thought to take away: As women, we must help each other grow. There is enough success to go around – so pay it forward! Sponsor and mentor other women-owned businesses. Get involved in organizations that support women in STEM. Most importantly, get ahead of the Skills Revolution that is evolving amongst us by recognizing how to assess opportunity and determine personal priorities in your career.

To learn more about the field of STEM and the game-changing jobs of the future, visit www.careerswithstem.com

 

Marketsmith Wins Big at NJ Ad Club Awards

Cedar Knolls, NJ, (Thursday, June 8, 2017) – The creative team at Marketsmith, Inc. won big last night at the annual NJ Ad Club Awards, hauling in 11 overall wins, including 7 first-place trophies and 2 best-in-category awards. The work spanned diverse campaigns in radio, print and TV advertising to collateral, original music and the agency’s unique pro-bono work.

Several of Marketsmith’s clients saw their partnership with the agency honored with these awards for creative excellence, including Paper Mill Playhouse, PSE&G NJ and PSEG Long Island.

The agency was also given a nod for its annual “Bring Dinner Home” initiative, a pro-bono effort that provides life-changing support for the students and parents of the Camden Street School in Newark, NJ.

“The expansive range of our award-winning work reflects the diversity and ever-expanding skill of Marketsmith’s team, which we continue to build and inspire daily,” says Monica C. Smith, founder and CEO. “We are proof positive that a diverse agency culture leads to better thinking, ideas and smarter work for our client partners locally, nationally and internationally.

“We are a happy, kind, sharing bunch of weirdos, and we wouldn’t have it any other way.”

“Our creative group are rock stars,” boasts Monica Smith, CEO of Marketsmith. “We have an extremely talented team led by Larry and his creative executives (Larry Durst, ECD of Marketsmith). He’s built an amazing team that develops spectacular and diverse content as evidenced in these awards. We look forward to an even better showing next year.”

About Marketsmith Inc.

Founded in 1999, Marketsmith Inc. is among the fastest-growing, woman-owned integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of our iPredictus marketing analytics platform. WBE Certified, we employ a diverse mix of talented professionals and handle over $200MM in media billings. Most importantly, we do great work so we can do good things! For more information, please visit: www.marketsmithinc.com.