Drive incremental app downloads and team enrollments at an efficient CPA.
Solutions
To drive app downloads and team enrollments, we built a media plan, backed by extensive historical data, with a blend of awareness and hyper-targeted media tactics to reach the right audience. Our predictive analytics model helped create KPI expectations for both the short & long-term, validating the investment and providing guardrails for success.
Display
Connected TV (CTV)
Paid Social
Streaming Audio
Predictive Analytics
Research
Search Engine Marketing (SEM)
Creative Services
Sales-Driven Forecasting
Panel Testing
Measurement
We executed national always-on media tactics, social and search, to drive targeted awareness, generating new customer installs optimizing to enrollments and locally tested into additional channels such as CTV, YouTube, and Pandora to efficiently drive incremental installs and validate expansion.
