Marketsmith Inc.

GAMECHANGER

1 %
Increase in New App Downloads Yo2Y
1 %
Lower CPA over That Period
1 %
Incremental Increase in ROI

Goals

Drive incremental app downloads and team enrollments at an efficient CPA.

Solutions

To drive app downloads and team enrollments, we built a media plan, backed by extensive historical data, with a blend of awareness and hyper-targeted media tactics to reach the right audience. Our predictive analytics model helped create KPI expectations for both the short & long-term, validating the investment and providing guardrails for success.

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Display
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Connected TV (CTV)
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Paid Social
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Streaming Audio
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Predictive Analytics
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Research
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Search Engine Marketing (SEM)
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Creative Services
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Sales-Driven Forecasting
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Panel Testing


Measurement

We executed national always-on media tactics, social and search, to drive targeted awareness, generating new customer installs optimizing to enrollments and locally tested into additional channels such as CTV, YouTube, and Pandora to efficiently drive incremental installs and validate expansion.

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