Increase the number of calls to New Jersey’s dedicated phone line for substance use disorder, ultimately slowing and reversing the trend of drug related deaths in NJ.
Solutions
The sudden onset of the COVID-19 pandemic resulted in an increase in substance abuse. Throughout New Jersey, residents in every demographic were suffering from many kinds of addiction. A mix of full-funnel tactics & performance media were necessary to drive both awareness as well as calls.
Display
TV & Video
Paid Social
Radio & Audio
Out-of-Home (OOH)
Research
Search Engine Marketing (SEM)
Print
Creative
Measurement
Success was measured by the increase seen in call volume against benchmarks & reduced cost-per-call overtime.
