Marketsmith Inc.

NJ HUMAN SERVICES

1 B
Impressions Served since 2020
1 %
Improved CPC (cost-per-call)
1
Calls over 3 Years

Goals

Increase the number of calls to New Jersey’s dedicated phone line for substance use disorder, ultimately slowing and reversing the trend of drug related deaths in NJ.

Solutions

The sudden onset of the COVID-19 pandemic resulted in an increase in substance abuse. Throughout New Jersey, residents in every demographic were suffering from many kinds of addiction. A mix of full-funnel tactics & performance media were necessary to drive both awareness as well as calls.
 
icon_Display
Display
cion_tvVideo
TV & Video
icon_social
Paid Social
icon_radio
Radio & Audio
icon_OOH
Out-of-Home (OOH)
icon-group (10)-min (1)
Research
icon_SEM
Search Engine Marketing (SEM)
icon_print
Print
icon-group (12)-min (1)
Creative

Measurement

Success was measured by the increase seen in call volume against benchmarks & reduced cost-per-call overtime.

Discover Your Growth Potential with Marketsmith