Marketsmith Inc.

NEW JERSEY'S CLEAN ENERGY PROGRAM

1 %
Increase in Website Traffic
1 %
Increase in Call Volume in the First 90 Days
1 %
Higher CTR above Benchmark

Goal

Drive awareness with informative creative that resonates with the target audience.

Solutions

Lack of brand recognition resulted in uninformed consumers and minimal engagement. A refreshed brand voice & appearance coupled with a robust full-funnel marketing approach, MSI helped NJBPU achieve the awareness it needed to make a meaningful impact. 
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Display
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TV & Video
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Paid Social
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Radio & Audio
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Out-of-Home (OOH)
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Research
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Search Engine Marketing (SEM)
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Print
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Creative

Measurement

Success was measured by website traffic, sentiment research, and media engagement metrics.

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