Drive awareness of money-saving, sustainability programs through an omni-channel marketing plan with informative creative that resonates with the target audience.
Solutions
Lack of brand recognition resulted in uninformed consumers and minimal engagement. A refreshed brand voice & appearance coupled with a robust full-funnel marketing approach, MSI helped NJBPU achieve the awareness it needed to make a meaningful impact.
Display
TV & Video
Paid Social
Radio & Audio
Out-of-Home (OOH)
Research
Search Engine Marketing (SEM)
Print
Creative
Measurement
Success was measured by website traffic, sentiment research, and media engagement metrics.
