In 2017, Widex, one of the world’s largest manufacturers of high-end, high-tech hearing devices awarded Marketsmith their US business after a global pitch. Our challenge was immediate and pressing, the brand had low awareness among consumers in a very competitive environment.
But more importantly, Widex and its wide product selection was not well known among audiologists, who are the gatekeepers in the hearing category and determine the success of a brand.
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