Powering enrollments for PSE&G WorryFree®
Responding to changing consumer attitudes
Nobody could predict the impact the pandemic would have on consumer attitudes. But for a home service business such as PSE&G WorryFree appliance repair, it immediately meant greater caution on inviting workers into the home. This meant that signing up for new appliance service contracts was not the most pressing concern for consumers. It was our job to re-engage consumers once pandemic guidelines were lifted and there was more comfort with the idea of having a repairperson within a home.
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