Creative Media Partnership Drives Consumer Engagement
Our longtime client Shark Ninja set out to disrupt yet another home appliance category with the launch of Ninja Coffee Bar, taking on well-established coffee maker brands such as Keurig, KitchenAid, and De’Longhi. The Ninja Coffee Bar product launch needed to break through the noise, build trust, and align with an engaged audience willing to try a new product. To do so, the advertising strategy entailed viewing coffee as more than a beverage, but as a passion. A year later we sought a way to perk up even more consumer interest after the successful launch period.
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