BOOST ENROLLMENTS
WITH A TARGETED MEDIA STRATEGY

A premier New Jersey online university was looking to grow its prospect pool in order to increase overall enrollments. Historically, the school has targeted New York, New Jersey, and Connecticut. Offering undergraduate and graduate programs, its student body is primarily composed of adult learners looking for a part-time or full-time solution to further their careers.

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Increase In Prospects
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Media Tactics
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Lift In Conversion Rates

Approach

Pinpoint new markets.

We kicked off this engagement by auditing the school’s historical marketing efforts and media buys.  Next, we analyzed the target demographic, pinpointed geographic segments, and identified untapped and under-tapped markets where there was room for growth. Targeted messaging was developed to focus on graduate, undergraduate, nursing, and military prospects with an omnichannel hyper-focused media strategy for each.

Results

More leads. More applicants. More enrollments.

Our early research, multichannel strategy, and persistent testing paid off in a big way. The school saw a 15% increase in prospects over a 12-month period and a whopping 112% increase in conversion rate. Thanks to Marketsmith, for the first time in four years, this university saw an enrollment increase and has a strong foundation for continued growth.

Discover your growth potential with Marketsmith.

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