WHEN COVID-19 CHANGED EVERYTHING,
WE CHANGED HOW GAMECHANGER REACHED SUBSCRIBERS.
Almost overnight, the world of sports stopped COVID-19 blew the whistle on every level of athletic competition, from the pros down to Pee Wee leagues. With that time-out came a real threat to GameChanger’s business: if coaches were not able to coach, they would likely see little need for an app that helps them do their jobs better, from keeping track of stats and developing game strategies, to staying in touch with players and their parents with schedules, tips, and videos. It would have been easy for the brand to take a defensive position and simply accept the losses. But, as their agency and strategic partner, we saw a better way. Perhaps it was our inner Knute Rockne speaking as his team around the words of his famous pep talk: “when the going gets tough, the tough get going.” So, we got going!
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