Bluemercury Success Study
Bluemercury, the luxury beauty retailer owned by Macy’s, was looking to improve its business model to focus on a strong ecommerce presence, and increase customer loyalty to drive greater sales. Because Bluemercury is a brand that prioritizes and values customer relationships, we had to craft a plan to close the gap between re-orders and to increase revenue, all while ensuring that we maintained customer loyalty.
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