A MULTIMEDIA LAUNCH FOR THE NEW STATE-RUN HEALTHCARE EXCHANGE
New Jersey was set to launch its own state-run healthcare exchange. The expanded benefits needed to be communicated quickly, clearly, and concisely. A range of messages spoke to the biggest questions on everyone’s mind: quality, affordability, and choice. The result? Record-setting sign-ups at a crucial time for healthcare, with over 75,000 new families enrolling in coverage.