SHINING A LIGHT ON BRAND PERCEPTION
In order to drive record-breaking J.D. Power increases for PSEG Long Island, a powerful impression was necessary. Pulling together research, strategy, media and creative, the Marketsmith team was able to launch a “greatest hits” campaign connecting with the consumer and driving positive perceptions across their target market. Each creative message was tested against an efficient mix of targeted media tactics from mass-scale broadcast to finely tuned digital delivery. The power of Marketsmith supported a 53-point increase from the previous wave.