COZYING UP TO BIG RESULTS

The national campaign exceeded our goal by 30 points, almost doubling the return for the business. Our omnichannel strategy drove awareness in markets with no physical Lovesac stores.  The campaign resulted in an increase of more than 67%  in search driven revenue YOY, while decreasing CPC and increasing CTR.

SHINING A LIGHT ON BRAND PERCEPTION

In order to drive record-breaking J.D. Power increases for PSEG Long Island, a powerful impression was necessary. Pulling together research, strategy, media and creative, the Marketsmith team was able to launch a “greatest hits” campaign connecting with the consumer and driving positive perceptions across their target market. Each creative message was tested against an efficient mix of targeted media tactics from mass-scale broadcast to finely tuned digital delivery. The power of Marketsmith supported a 53-point increase from the previous wave.

EXCEEDING PURCHASE GOALS FOR A GLOBAL BRAND

High-end hearing device brand Widex needed a quick, powerful boost. We developed a 4-month multi-channel promotional campaign including email and direct mail deployed to a custom-built list targeting hearing professionals. The result: All expectations were exceeded with +11.5% more audiologists versus goal signing up for the promotion with those customers purchasing +95% more units versus company goal.

A FOURTH QUARTER SWEEP FOR SHARK

In the run up to the crucial holiday shopping season we put our proprietary, patented planning tool, i.Predictus, into action to analyze and understand media opportunity performance across the board. This allowed our planners to optimize spending throughout the holiday season. The result: Shark increased revenue by 28% during this period, while actually spending 21% less.

AN ARTFUL LIFT IN ROI

Selling high-end gifts to an affluent and art-savvy audience meant MoMA needed a high-quality catalog but questioned the return on that cost. Our Direct Response team knew with the right strategy, a direct mail catalog built around detailed recipient data and a precisely timed mailing cadence would not only impact direct sales but retail channels as well. The result: Catalog recipients drove 45.1% of ecommerce sales and accounted for 39.1% of retail demand, an increase of 30%.

BOOSTING ENROLLMENTS WITH LOCALIZED TARGETING

A finely honed digital marketing strategy coupled with a strong offline presence enabled us to drive more leads, more applications, and more enrollments than in the prior 5 years. By identifying micro-target market opportunities, we drove awareness to previously untapped audiences, expanding the university’s reach beyond their regional footprint. The result: A 15% increase in prospects year-over-year and a 115% lift in conversion rate.

HIGH RETURNS FOR NEW JERSEY

We transformed the Census from a subject of fear and mistrust to one of shared benefit for all communities. Leveraging media and creative, we matched community members with specific outcomes that would mean the most to them, all while assuring concerned residents that their information was private and confidential. The result: New Jersey led U.S. with a 63.3% response rate, exceeding the national average of 61.%.

NINJA COFFEE BAR 2017 GRAMMYS®

Marketsmith has been fortunate to work with SharkNinja to launch products for many years. In the launch of the Ninja Coffee Bar, Marketsmith developed a strategy that focused on passion as it relates to music, travel and of course coffee!

A CHANGE IN HOMEOWNER ATTITUDES REQUIRED A CHANGE IN TACTICS

For home service PSE&G WorryFree appliance repair, there was greater caution on inviting workers into the home. New concerns required new ways to speak about home services. We put our unrivaled ability to design, implement, and analyze direct mail tests to work and utilized MarketsmithIQ to track the performance of each mail piece to understand the overall impact on business and lead generation.

A MULTIMEDIA LAUNCH FOR THE NEW STATE-RUN HEALTHCARE EXCHANGE

New Jersey was set to launch its own state-run healthcare exchange. The expanded benefits needed to be communicated quickly, clearly, and concisely. A range of messages spoke to the biggest questions on everyone’s mind: quality, affordability, and choice. The result? Record-setting sign-ups at a crucial time for healthcare, with over 75,000 new families enrolling in coverage.

CLOSING THE GAP BETWEEN PURCHASE AND REPURCHASE

Amidst the rapidly changing retail landscape, Bluemercury was on the search for revolutionary ways to increase brand loyalty, and strengthen their ecommerce presence by taking advantage of the shift in purchasing patterns. Leveraging our MarketsmithIQ platform, we were able to establish digitally driven relationships with consumers by pinpointing the ideal times in the sale cycle to drive repeat-purchases. The result: a 69% increase in the conversion rate on opened emails, and an increase in overall revenue per email sent. The numbers speak for themselves.