Marketsmith Inc.

Beyond the Algorithm: How AI is Shaping Our World Today

AI is not going to change the way we work in the future; it’s already doing it now.

From productivity boosting to creative ideation, task management and more, AI has already begun to reshape how people and businesses approach their work and even everyday challenges. What is even more exciting is this is just the beginning.

Whether you are already diving headfirst into AI adoption or are just beginning your journey, it’s ok, this is all still brand new. We are at the equivalent to the early days of the internet dialing in on a 56k modem, and just like the early internet, it’s going to get better faster than you can imagine and in ways you can’t even imagine.

Here are some of the diverse types of AI tools and how they are being used in the workplace now:

  • ChatGPT/Gemini: Large language models (LLMs) are some of the most talked about AI tools and are being used for a variety of tasks such as customer service, content creation, and even coding assistance.

  • Jasper.ai/Grammarly: AI writing assistants that can generate various types of content, including blog posts, social media captions, and marketing copy.

  • Midjourney/Stable Diffusion: AI art generators that can create stunning images based on text prompts.

  • Perplexity/Google Bard: A conversational AI that can be used for a variety of tasks, such as answering questions, research, providing summaries, and translating languages.

  • Otter.ai/Krisp: AI-powered transcription software that can transcribe audio in real-time, identify speakers, and even generate summaries of key points making meetings more productive.

    These are just a few of the most popular AI tools and with more popping up every day the possibilities are becoming endless.
  • With so many AI systems to choose from jumping in can seem overwhelming so if you are new to AI, where should you start?

    The best way to start for individuals is with small simple changes to everyday tasks. Instead of Googling the answer to your next question, try using Perplexity instead. When you aren’t sure what to cook for dinner, ask Gemini for some recipe ideas. Not sure where to go on vacation? Ask ChatGPT.

    Adopting AI use in small everyday ways will begin to build your AI muscle & help teach you how to better communicate with AI systems. At the end of the day, the output you get from AI is only as good as the input you give. Practicing these inputs will help you adopt and master AI use.

    For businesses, a perfect place to start is AI transcription services such as Otter.ai. Not only do they help your team save time and take notes more efficiently, but they also allow them to be more present and engaged during meetings, helping to make your meetings more collaborative and impactful.

    Data Privacy is more important than ever

    With AI adoption comes some risks. Knowing how your data is being used and stored is imperative for businesses before using these technologies. Never enter sensitive information into any AI system that has not been properly vetted as it could be exposed to the public. Some best practices are to:

  • Establish clear guidelines on what types of data you can and cannot input into AI tools

  • Educate employees not to enter personal, confidential, or proprietary data into public AI tools

  • Use security measures to automatically remove sensitive data from prompts

  • Tailor the policy to your company’s specific use cases and risk tolerance

  • Set expectations with your team that empower them to use AI safely
  • Start Now!

    AI will disrupt some jobs and even entire industries, but it will also create a substantial number of new opportunities. Adopting and mastering AI usage now will set you ahead for years to come.

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