Did you know that as of 2021, there are somewhere around 3.78 billion people on social media?

In this day and age, more people are turning to social media platforms for their content. Long gone are the days of getting chips during commercial breaks, they’re now used to scroll through social news feeds, where you can be served with more ads than just what’s playing on your television.

The trick to this new age of digital marketing is having a certified media partner. These marketing experts specialize in specific social media platforms to maximize your success.

If you’re looking to boost your success in the digital age of persuasion, keep scrolling.

What Are Media Platform Certifications?

When you think of certifications, you may not think of Facebook. What if we told you that there are people who are trained in marketing strategies that work best on Facebook? The future’s crazy, isn’t it?

Media platform certifications are designed to learn the best ways to advertise. Each platform has a different certification, and some will have multiple certifications across different aspects of the platform and as they roll out new capabilities. This improves your ability to market digitally since not every platform has the same demographic targets.

What Are the Benefits of Being Certified?

When you have a partner to help you navigate your social media marketing strategy, you set your company up for success. When you work with an agency that has team members who are consistently growing their knowledge in the tactics that will be used in your marketing, you can feel confident that you have an expert in your corner to ensure your marketing is delivering on your goals.

A certified media partner will bring your profits up and your expenditure down. They do this by utilizing their skills in each platform to focus your marketing to maximize results fast.

The partner will also be able to look at the data and optimize in real time, so you don’t have to. It takes the weight off your shoulders as far as understanding the data, but with many social and digital marketing tactics changing within the blink of an eye, keeping up can be strenuous.

Upcoming Certifications in Digital Marketing

New social media platforms are cropping up more and more. With each new social media platform, there’s room for thought leadership. Keeping on top of the next big thing will secure the success of your business.

There are big things on the horizon in the world of media platform certifications. One of the most interesting ones we’ve come across is a certification for Twitch. Twitch is a platform all about live entertainment. Though it was originally marketed for gaming, the platform continues to grow. Since it comes with Amazon prime, it’s the perfect place to advertise.

Having a team certified in Twitch will allow you to reach a new audience. Twitch has been a big deal in the gaming sphere for a while, but now’s the time to make it a big deal for you.

Level up Your Marketing

Maneuvering changing times is nothing new for changemakers. Using the tools available to you to tap into success is a no-brainer. Having a certified media partner at your right hand will get you on top fast.

Across Marketsmith, our team is certified in Google Ads, Facebook/Meta, Snapchat, Twitter (and more!) and as an agency, we’re certified Google Partner, Meta Business Partner, Microsoft Ads, among others. So, If you’re ready to level up your digital marketing, contact us to talk about your growth!