Gina wears many hats at Marketsmith, but her most important one is serving as the conduit between clients and agency teams. She coordinates campaign activity, including client communication, presentations, and campaign strategy. Gina also plays a critical watchdog role, making sure deadlines are hit and client requests are met, and that both campaign performance and account management are consistently knocking it out of the park.
Gina has a harder time stepping away from the computer than most Marketsmith employees as she’s a self-described online shopping addict. “Send all your retargeting ads to me with the highest frequency and I will convert.”