Author: admin

  • Monica C. Smith Honored with Essex County LGBTQ Star Award

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    A Letter from the CEO: Honored with the Essex County LGBTQ Star Award Last Wednesday, Essex County recognized Essex County Prosecutor Tamara Chambers, Educator Ronald Chaluisan and me during their LGBTQ Pride Celebration. The number of New Jersey Leaders and LGBTQ Allies was impressive. The recognition was heartfelt, and the importance of those leaders being…

  • Embracing Clean Energy: A Vital Path for Our Future

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    Embracing Clean Energy: A Vital Path for Our Future The world is rapidly moving towards a clean energy future. As more of our electricity is generated from renewable sources, we are experiencing a major shift that promises to help save our environment, enhance our daily lives, and improve the global economy. Let’s explore what clean…

  • Navigating the New Era of Higher Education: Putting Students First

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    Navigating the New Era of Higher Education: Putting Students First In today’s fast-paced world, colleges and universities face a whole new ballgame. It’s not just about getting students through the door anymore; it’s about winning their trust, attention, and ultimately, their hearts. This shift mirrors the consumerism we see in every aspect of our lives—a…

  • The Importance of Mental Health Awareness Month

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    THE IMPORTANCE OF MENTAL HEALTH AWARENESS As Mental Health Awareness Month unfolds, it’s essential to reflect on its significance. Established in 1949, the observance of May as Mental Health Awareness Month aims to spotlight the vital role mental health plays in our lives and honor the journey of recovery from mental illness. At Marketsmith, we’re…

  • Speaking to the Generational Consumer

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    SPEAKING TO THE GENERATIONAL CONSUMER In 2024, the retail sector faces a landscape marked by rapid technological advancements, shifting consumer behaviors, and unpredictable economic trends. These challenges make it crucial for brands to not only understand their diverse audiences but also communicate with them more effectively. Generational marketing emerges as a vital strategy in this…

  • CTV: The Future of TV Ads

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    CTV: THE FUTURE OF TV ADS As we progress into 2024, the landscape of Connected TV (CTV) advertising not only continues to flourish but also stands at the cusp of transformative growth. With global revenues now soaring past the $25 billion mark, the surge of CTV is propelled by its unparalleled appeal, targeting precision, and…

  • 5 Ways to Unleash Business Productivity with CRM

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    5 WAYS TO UNLEASH BUSINESS PRODUCTIVITY WITH CRM In today’s competitive business landscape, productivity is paramount for success. However, achieving optimal productivity isn’t always easy. Fortunately, Customer Relationship Management (CRM) software has emerged as a powerful tool to enhance productivity across various departments such as marketing, sales, and customer service. Let’s explore how leveraging CRM…

  • Exploring the Future of Furniture: Insights for 2024 and Beyond

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    EXPLORING THE FUTURE OF FUNITURE: INSIGHTS FOR 2024 AND BEYOND The post-pandemic era has brought about a remarkable shift in the retail landscape, reigniting interest in physical stores and reshaping the way consumers interact with brands. As we peer into the future of 2024, it’s evident that the furniture industry is undergoing a significant transformation,…

  • The Ultimate Guide to Content Marketing Strategies

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    THE ULTIMATE GUIDE TO CONTENT MARKETING STRATGIES IN 2024 In 2024, the landscape of content marketing continues to evolve rapidly. Companies seeking to stay ahead must adapt to the latest trends and technologies. Here are the top content marketing strategies for 2024, designed to help your company deliver content more effectively. 1. Integrating Topic Clusters…

  • Navigating A Potential TikTok Ban: Why Marketers Must Adapt Strategically​

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    Navigating A Potential TikTok Ban: Why Marketers Must Adapt Strategically In the wake of a potential TikTok ban in the United States, marketers find themselves facing a pivotal moment of adaptation. The recent decision by the House to institute a ban on TikTok has sent shockwaves through the digital marketing landscape, leaving many professionals wondering…