Marketsmith Inc.

AUDIBEL

1 %
Lift in Web Traffic
1 %
Improvement in Response Through Optimization
1 %
Increase in Leads

Goal

Understand the impact of TV in elevating the brand & driving incremental calls & appointments.

Solutions

Marketsmith took on the task of creating TV commercials promoting the brand message while driving consumer action. This required an inspired creative approach & effective performance media strategy.
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Direct Response TV
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Panel Testing
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Predictive Analytics
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Video Attribution
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Creative
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Research
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Search Engine Marketing (SEM)

Measurement

During & post media flight, we tracked brand awareness and lead outcomes—brand search volume, keyword terms, calls, web visits, leads–and sales–appointments, cost per appointment, conversion path, & cost per lead. The local testing approach allowed for clear measurement of KPIs while our expert analysts were able to attribute performance down to the airing for advanced optimization.

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