Understand the impact of TV in elevating the brand & driving incremental calls & appointments.
Solutions
Marketsmith took on the task of creating TV commercials promoting the brand message while driving consumer action. This required an inspired creative approach & effective performance media strategy.
Direct Response TV
Panel Testing
Predictive Analytics
Video Attribution
Creative
Research
Search Engine Marketing (SEM)
Measurement
During & post media flight, we tracked brand awareness and lead outcomes—brand search volume, keyword terms, calls, web visits, leads–and sales–appointments, cost per appointment, conversion path, & cost per lead. The local testing approach allowed for clear measurement of KPIs while our expert analysts were able to attribute performance down to the airing for advanced optimization.
