Why Companies Hire Marketsmith

Top Ten Reasons Companies Hire Marketsmith

  1. World-class Direct Marketing skills and execution abilities (technically proficient)
  2. Innovative and creative thinking tempered with pragmatism (expanding the scope of possibility)
  3. Intellectual horsepower (highly analytical and strategic)
  4. Organizational leadership and team development (leading through example and inspiration)
  5. Prioritization skills and sensibility (balanced sense of urgency)
  6. Listening ability with minimal ego (comprehending issues before responding)
  7. Complex problem-solving, with hands-on follow through (create options, then actualize)
  8. Organization, precision and thoroughness (expert tactical execution)
  9. Resourcefulness (stretching people and money, compressing time)
  10. Collaboration (working across multiple functional areas within a company)

Benefits Marketsmith Clients Receive

Brand Development Experience – Proven ability to transform and/or revitalize Brands, including extending into new segments, channels, and/or products.

Direct Marketing Experience – Making every industry a “Service industry” – leveraging insights to inform and design enhanced customer experience, developing acquisition/retention Direct Marketing programs, driving key loyalty/CRM metrics, and designing new service offerings and revenue streams.

Organizational/Functional Development – Recruiting, hiring, managing, developing, motivating and promoting direct reports, and creating or promoting a Customer-centric culture. Demonstrated success in process redesign and implementation of tools and protocols that improve the effectiveness and efficiency of Marketing efforts. This ability extends to external relationships, too, with key Agency partners and internal staffs.

Online/Interactive Experience – Responsibility for developing both strategic and tactical Marketing plans for an online operations (whether stand-alone businesses or separate channels for e-commerce and/or CRM/Communications).

Experience with Multi-Channel Dynamics – Working across all channels including franchise or distributor network systems in addition to traditional on- and off-line marketing, our experience in a customer-driven, retail Marketing environment, and/or a consumer-oriented services business, we identify where and how the consumer is highly-involved in the purchase decision, and the consistency of “experience” in all channels is of paramount importance.