Who We Are

Monica C. Smith

CEO and Founder

Monica is a two-time patent-holder and entrepreneur who brings a rare combination of creative vision and market discipline. As the founder of Marketsmith, Inc., and i.Predictus, and owner of Brushfire Creative Content Services, she has been consistently recognized for leadership. Awards include the NJ Biz Power 100, Top 25 Leading Women Entrepreneurs in NJ, Ernst & Young Entrepreneur of the Year – Finalist in 2014, the Shirley Chisholm Award for Entrepreneurship, and Inc. Magazine’s fastest growing female-led company in the NYC area, and No. 5 nationally. The leadership she brings shines through in her mission to have an organization of experts as well as good global citizens. Monica leads our philanthropic commitments to organizations such as Camden Street School and One More Smith.

Monica C. Smith

CEO and Founder

Jill Draper

President

Jill has a wealth of knowledge in all forms of direct response. She leverages the impact of data for our clients. Jill’s ability to understand the entire customer journey from first touch point to path-to-purchase brings a measurable difference to our agency. Prior to joining Marketsmith in 2013, Jill was an EVP at Epsilon where she led data-driven, technology-enabled marketing programs for clients such a Kraft and Unilever. Before Epsilon, Jill was at Aspen where she developed integrated direct marketing programs to drive consumer engagement. Jill’s leadership has been recognized with a Silver Stevie Award for Female Executive of the Year and a SmartCEO Small Business Award for Leadership.

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Jill Draper

President

Carina Pologruto

EVP General Manager

As EVP, General Manager, Carina has helped launch multiple brand marketers into omni-channel business models, overseeing Marketsmith’s i.Predictus platform analytics and technology teams. Recognized by NJ Biz “40 under 40,” Carina has earned a reputation as one of the most accomplished practitioners in the technology and direct response industries.

Carina Pologruto

EVP General Manager

Nasir Michael

EVP Controller

Nasir, a self-directed, results-driven professional, leads the accounting, financial operations and IT functions across Marketsmith, Inc., i.Predictus and Brushfire Creative Content Services. His extensive experience in business strategies and leading key objectives strengthens our industry professionalism.

Nasir Michael

EVP Controller

Jon Renner

EVP Creative Services

Jon has over 25 years’ experience in working with some of the best-known companies in the world, such as Coca-Cola, Lexus, Miller Brewing, Kraft and Unilever. He brings superior strategic and creative development acumen across all media – TV, radio, print, internet, experiential, mobile, digital, engagement, sampling, on-premise, in-store, and cause/social responsibility marketing. Jon’s expertise drives our brand and business building programs and the output of Marketsmith’s award-winning Brushfire Creative Content Services team.

Jon Renner

EVP Creative Services

Lois Marks

EVP Client Services

A skilled client services professional, Lois is a visionary leader with an outstanding track record of successfully nurturing existing client relationships, building teams, and overseeing innovative omni-channel campaigns that meet KPI’s, drive revenue, and build brands. Lois is a consummate team builder, whether she is partnering with clients, recruiting and nurturing new talent, or working day to day with the Marketsmith team.

Lois Marks

EVP Client Services

Chris Conderino

SVP Media Director

With extensive experience in general and DRTV media, Chris leads the planning and implementation of client media campaigns. She is dedicated to bringing her clients the most effective media strategies and brand growth initiatives, including unique added-value programs, to expand sales and market share.

Chris Conderino

SVP Media Director

Gina Callan

SVP Media Director

Gina has over 30 years of media planning, buying, and negotiating experience, and unparalleled knowledge of the NY-NJ-CT tri-state area through her work for the New Jersey Lottery and the “Stronger Than the Storm” effort in the wake of Superstorm Sandy. Gina pushes herself to continually develop plans that achieve client goals in the most cost-efficient manner with measurable and successful ROI, and her attention to detail is obsessive.

Gina Callan

SVP Media Director

Nick Mamola

SVP Agency Strategist

Nick comes to Marketsmith with 23 years of experience working with a diverse client base across multiple industries. Nick’s integrated experience — from branding to digital to retail to sports/entertainment marketing — and just enough time on the client side – provides us with his unique (and sometimes painfully honest) perspective.

Nick Mamola

SVP Agency Strategist

Larry Durst

SVP Executive Creative Director

Larry is a gifted creative professional who combines a solid strategic marketing background with a strong sense of what will excite, engage, and activate consumers, using storytelling to inform and educate. After starting out as a retail copywriter, Larry quickly moved up the ranks to various executive positions in the advertising industry. He has taught advertising at the School of Visual Arts, and continues to broaden his education as a graduate student in American Studies at Rutgers-Newark.

Larry Durst

SVP Executive Creative Director

Kathy Anton

SVP Marketing

With over two decades of branding, entertainment and sports marketing experience, Kathy has a unique talent in engaging fans and building brand reputations. A subject matter expert in popular culture, she is a movie and television maven who can recommend the best thing to watch – whether it’s streaming, on social, on line, on cable or in the theater.

Kathy Anton

SVP Marketing

Davey Rosenbaum

SVP Research

With a rich history in marketing strategy, research and evaluation, Davey expands our clients’ abilities to understand consumers while adding depth to our services. Davey is constantly evaluating new methods for testing and assessment. Having done grant evaluations for many non-profits, she is a testament to our philanthropic values.

Davey Rosenbaum

SVP Research

Michael Waksbaum

SVP Planning

With an MBA from NYU and deep business experience, Michael combines sage industry wisdom with a determination to challenge outdated practices. A true perfectionist, Michael is unmatched in his development and integration of databases, analytical techniques and efficiency management.

Michael Waksbaum

SVP Planning

Nicole Malino

SVP Client Services

Nicole plays an integral role in driving success for clients, constantly pushing herself and her team to explore new areas for growth in content and brand marketing. Her perspective on nurturing client relations and managing projects against goal, adds new depth to our strategic services and account management practices on a daily basis.

Nicole Malino

SVP Client Services

Donald Gallant

VP Analytics and Innovation

Donald leads the i.Predictus platform analytics team in driving innovation and instant insights for clients based on historical data trends and predictive modeling. In other words, he’s our data mastermind. Named to DM News “Top 40 Under 40,” Donald’s done the math and is prepared to make the list a few more times.

Donald Gallant

VP Analytics and Innovation

Steve Mickolajcyzk

VP Client Services

With over two decades’ experience in database and direct-to-consumer marketing, Steve is among the most experienced practitioners in the industry. He brings a wealth of real-world problem-solving to our clients’ toughest challenges.

Steve Mickolajcyzk

VP Client Services

Keith Muhlon

VP Media Relations

Keith’s expertise in television media planning and buying helps drive ROI for clients through long form cable and local media bringing added value and efficiency to campaigns. He builds and nurtures long-term relationships that ultimately serve our clients’ bottom line.

Keith Muhlon

VP Media Relations

Tony Siminerio

VP Creative Director

Tony, a creative director who has worked in marketing and design for 25 years, continues to break boundaries in his creative approach. Tony designs for all media, including print, direct mail, email, out-of-home, experiential, television, video, social and digital. Tony has designed car wraps that have been seen on the NASCAR tracks and has actually put a pair of underwear on the Wall Street Bull.

Tony Siminerio

VP Creative Director

Anne Picone

General Manager

A veteran of NJ advertising and marketing agencies, Anne runs the show. Whether it’s one of Marketsmith’s many employee-focused events, an industry panel, an awards competition, or a fundraising effort for one of our causes, Anne gets the job done.

Anne Picone

General Manager

Sarah Axelrod

Director Human Resources and Recruitment

Sarah has over 12 years of experience in a variety of industries, but always with a focus on recruitment, employee relations, training and development programs. She continues her efforts in these areas at Marketsmith while also overseeing performance management, on-boarding, and diversity and inclusion initiatives. Sarah looks forward to hearing from you if you are interested in joining our team

Sarah Axelrod

Director Human Resources and Recruitment

Rosemarie Berard

VP Human Resources

Rosemarie (“Roey”) holds a J.D. from Seton Hall University, and taught law at Union County College before bringing her legal acumen to human services. Rosemarie oversees our benefits and employee training, compliance and reporting, as well as serving as our in-house legal counsel.

Rosemarie Berard

VP Human Resources

Kaming Liu

Senior Art Director

Kaming has years of experience in providing design solutions that communicate the right message to the right audience with the right strategy. He is passionate in creating user-engaging and result-driven design for both print and digital platforms that build connections between target audiences and brands.

Kaming Liu

Senior Art Director

Let's Talk

Questions? Comments? Want to take your brand from direct response to precise response? We're happy to talk at any time.