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| As a multichannel marketer, you want to make sure you are achieving the best return on your marketing dollars. Lists, advertising, paid search, organic search, promotional offers, affiliate relationships, and more are all vying for your limited resources. You have information about your customers in addition to original source, such as previous product category purchases, responses to promotional offers, seasonality, and demographics which may affect future purchase behavior. Our expanded lifetime value analysis measures the total contribution by customer segment/source over a 12 to 18 month period. This analysis will allow you to identify online and/or offline sources and/or customer segments by previously purchased product categories, or other characteristics or behaviors which can then be targeted for future marketing efforts. The results of the expanded LTV will identify the most desirable customer segments and help you make the best business choices in disbursing your marketing resources. |
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Deliverables - The Marketsmith Difference |
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| Marketsmith provides a lifetime value analysis of performance for the various characteristics/segments. In addition to tables with the lifetime value analysis by source/variable, our analysis provides a road map detailing what the analysis means and what should be your next steps. We give you recommendations on how you can use these data to allocate your resources most effectively in your marketing plan and operations. |
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| Ultimately you will have a stronger housefile and a more reliable set of prospect sources across multiple channels. |
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