http://www.marketsmithinc.com Every Company Needs a Marketsmith Thu, 09 Feb 2012 21:22:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketsmithinc.com/2011/07/will-radio-help-discover-the-next-great-infomercial-inventor/ http://www.marketsmithinc.com/2011/07/will-radio-help-discover-the-next-great-infomercial-inventor/#comments Tue, 12 Jul 2011 18:16:32 +0000 Wendy Holland http://www.marketsmithinc.com/?p=1467 That is exactly the question being asked by Telebrands Corporation, perhaps the most well known as seen on TV infomercial producer. On June 27th, Elvis Duran and the Morning show on Z100 announced a contest asking listeners to send in their product ideas that will voted be on by radio show listeners and website visitors.]]> http://www.marketsmithinc.com/2011/07/will-radio-help-discover-the-next-great-infomercial-inventor/feed/ 0 http://www.marketsmithinc.com/2011/05/twitter-may-launch-branded-pages/ http://www.marketsmithinc.com/2011/05/twitter-may-launch-branded-pages/#comments Thu, 05 May 2011 16:36:25 +0000 Susan Pizzano http://www.marketsmithinc.com/?p=1340 Twitter is considering offering companies a new advertising platform. Marketing reported that there are plans for the pages to allow space for brands to promote their content and encourage others to follow them. For the Brands that are already promoting on Facebook, it would be an easy step to revise or repurpose that content for this new Twitter platform.]]> http://www.marketsmithinc.com/2011/05/twitter-may-launch-branded-pages/feed/ 0 http://www.marketsmithinc.com/2011/04/hoover-pulls-ads-from-abc-in-protest-over-canceled-soaps/ http://www.marketsmithinc.com/2011/04/hoover-pulls-ads-from-abc-in-protest-over-canceled-soaps/#comments Fri, 29 Apr 2011 13:37:28 +0000 Angela Render http://www.marketsmithinc.com/?p=1333 As of Friday, April 22nd , Hoover pulled their advertising from ABC in protest over the cancellation of two of the longest running daytime soap operas in history, All My Children and One Life to Live. Brian Kirkendall, Hoover’s Vice President of Marketing has also reached out to fans and friends via Facebook with a personal note.]]> http://www.marketsmithinc.com/2011/04/hoover-pulls-ads-from-abc-in-protest-over-canceled-soaps/feed/ 0 http://www.marketsmithinc.com/2011/04/sierra-trading-post-doubles-conversion-rates-through-facebook-e-commerce/ http://www.marketsmithinc.com/2011/04/sierra-trading-post-doubles-conversion-rates-through-facebook-e-commerce/#comments Wed, 06 Apr 2011 17:53:36 +0000 Dmitri Pestrikov http://www.marketsmithinc.com/?p=1264 Facebook is continuing to generate stories of interest regarding client e-commerce success. Sierra Trading Post has reported that in a month’s time their website was able to generate double the conversion rates via Facebook e-commerce.]]> http://www.marketsmithinc.com/2011/04/sierra-trading-post-doubles-conversion-rates-through-facebook-e-commerce/feed/ 0 http://www.marketsmithinc.com/2011/03/celebrity-tweets-a-new-world-of-advertising/ http://www.marketsmithinc.com/2011/03/celebrity-tweets-a-new-world-of-advertising/#comments Tue, 15 Mar 2011 13:31:34 +0000 Carina Pologruto http://www.marketsmithinc.com/?p=1214 While the celebrity endorsement business has existed in various ways since the beginning of celebrities, in the past few years celebrities have become available on a pay-per-click basis through social media endorsements.]]> http://www.marketsmithinc.com/2011/03/celebrity-tweets-a-new-world-of-advertising/feed/ 0 http://www.marketsmithinc.com/2011/03/what-do-consumers-want-from-brands-online/ http://www.marketsmithinc.com/2011/03/what-do-consumers-want-from-brands-online/#comments Thu, 03 Mar 2011 13:55:11 +0000 Wendy Holland http://www.marketsmithinc.com/?p=1189 Ad Age and Ipsos Observer conducted an online survey for 1,000 US consumers this past February to determine what consumers want from brands online. By more than two to one, respondents named Facebook as the online communication vehicle of choice from which they would like to receive information from marketers. ]]> http://www.marketsmithinc.com/2011/03/what-do-consumers-want-from-brands-online/feed/ 0 http://www.marketsmithinc.com/2010/11/lessons-from-instyle-223-online-shopping-sites-article/ http://www.marketsmithinc.com/2010/11/lessons-from-instyle-223-online-shopping-sites-article/#comments Wed, 17 Nov 2010 17:59:04 +0000 Monica C Smith http://www.marketsmithinc.com/?p=1026 http://www.marketsmithinc.com/2010/11/lessons-from-instyle-223-online-shopping-sites-article/feed/ 1 http://www.marketsmithinc.com/2010/08/marketsmith-lands-online-services-for-niche-beauty-marketer/ http://www.marketsmithinc.com/2010/08/marketsmith-lands-online-services-for-niche-beauty-marketer/#comments Thu, 26 Aug 2010 13:49:17 +0000 Marketsmith http://www.marketsmithinc.com/?p=1014 http://www.marketsmithinc.com/2010/08/marketsmith-lands-online-services-for-niche-beauty-marketer/feed/ 0 http://www.marketsmithinc.com/2009/12/groundbreaking-direct-marketing-meets-social-media/ http://www.marketsmithinc.com/2009/12/groundbreaking-direct-marketing-meets-social-media/#comments Tue, 15 Dec 2009 17:57:44 +0000 Marketsmith http://www.marketsmithinc.com/blog/?p=770 http://www.marketsmithinc.com/2009/12/groundbreaking-direct-marketing-meets-social-media/feed/ 0 http://www.marketsmithinc.com/2009/05/social-media-online-marketing-outcast/ http://www.marketsmithinc.com/2009/05/social-media-online-marketing-outcast/#comments Wed, 13 May 2009 20:45:56 +0000 Marketsmith http://www.marketsmithinc.com/blog/?p=578 http://www.marketsmithinc.com/2009/05/social-media-online-marketing-outcast/feed/ 0