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	<title>Marketsmith, Inc &#187; paid search analysis</title>
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	<link>http://www.marketsmithinc.com</link>
	<description>Every Company Needs a Marketsmith</description>
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		<title>Google Changed Its Quality Score&#8230;Again</title>
		<link>http://www.marketsmithinc.com/2010/12/google-paid-search-quality-score-seo/</link>
		<comments>http://www.marketsmithinc.com/2010/12/google-paid-search-quality-score-seo/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 15:37:30 +0000</pubDate>
		<dc:creator>Wendy Holland</dc:creator>
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		<category><![CDATA[Google]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[paid search analysis]]></category>
		<category><![CDATA[search engine optimization audit]]></category>
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		<description><![CDATA[Google continually changes its algorithms for both organic search and paid search. This latest change, be it an accident or intentional, appears to be giving top billing for paid search terms with low quality scores. Since Google’s score is only its opinion anyway, the change underscores that marketers cannot depend on Google to be the [...]]]></description>
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		<title>New Challenges for Matchbacks in 2010</title>
		<link>http://www.marketsmithinc.com/2010/01/new-challenges-for-matchbacks-in-2010/</link>
		<comments>http://www.marketsmithinc.com/2010/01/new-challenges-for-matchbacks-in-2010/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 14:26:26 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
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		<category><![CDATA[2010 marketing]]></category>
		<category><![CDATA[All About ROI Magazine]]></category>
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		<category><![CDATA[online marketing]]></category>
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		<category><![CDATA[paid search analysis]]></category>
		<category><![CDATA[Susan Pizzano]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=762</guid>
		<description><![CDATA[New Challenges for Matchbacks in 2010 Identifying the touchpoint that sparked a sale is more difficult than ever By Susan Pizzano Dec 1, 2009 This article first appeared in All About ROI, December 1, 2009 Matchbacks were once more science than art. When customers called or mailed in their orders, or bought in stores, accurately [...]]]></description>
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		<title>Marketsmith Improves SEO</title>
		<link>http://www.marketsmithinc.com/2009/12/organic-search-paid-search-analysis-decoder-ring/</link>
		<comments>http://www.marketsmithinc.com/2009/12/organic-search-paid-search-analysis-decoder-ring/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:44:26 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[integrates marketing]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[paid search analysis]]></category>
		<category><![CDATA[search engine optimization audit]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[sightsmith]]></category>
		<category><![CDATA[web performance]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=767</guid>
		<description><![CDATA[YOU DON&#8217;T NEED A DECODER RING In the days before the Internet, there were decoder rings to unlock secret messages. Today it is online coding that can unlock new opportunities- incremental revenues, increased customer engagement, and improved website performance. We have all been watching web sales become an ever increasing percentage of multichannel marketing results. [...]]]></description>
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		<title>Affiliate Insite</title>
		<link>http://www.marketsmithinc.com/2009/05/online-marketing-paid-search-analysis/</link>
		<comments>http://www.marketsmithinc.com/2009/05/online-marketing-paid-search-analysis/#comments</comments>
		<pubDate>Wed, 13 May 2009 20:52:42 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[affiliate program]]></category>
		<category><![CDATA[direct email marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[direct media sales]]></category>
		<category><![CDATA[email marketing]]></category>
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		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[paid search analysis]]></category>
		<category><![CDATA[prospecting strategy]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=580</guid>
		<description><![CDATA[AFFILIATE INSITE With the continuing rise in postage and paper costs eating away at the bottom line along with the migration of customers to the Internet, affiliate marketing is widespread among merchants as a means to generate new customers. In 2003, Jupiter Media claimed that close to 50% of all merchants had an affiliate marketing [...]]]></description>
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