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	<title>Marketsmith, Inc &#187; outsourced marketing</title>
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	<link>http://www.marketsmithinc.com</link>
	<description>Every Company Needs a Marketsmith</description>
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		<title>New Challenges for Matchbacks in 2010</title>
		<link>http://www.marketsmithinc.com/2010/01/new-challenges-for-matchbacks-in-2010/</link>
		<comments>http://www.marketsmithinc.com/2010/01/new-challenges-for-matchbacks-in-2010/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 14:26:26 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[2010 marketing]]></category>
		<category><![CDATA[All About ROI Magazine]]></category>
		<category><![CDATA[catalog consultants]]></category>
		<category><![CDATA[circulation planning]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[matchbacks]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[outsourced marketing]]></category>
		<category><![CDATA[paid search analysis]]></category>
		<category><![CDATA[Susan Pizzano]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=762</guid>
		<description><![CDATA[New Challenges for Matchbacks in 2010 Identifying the touchpoint that sparked a sale is more difficult than ever By Susan Pizzano Dec 1, 2009 This article first appeared in All About ROI, December 1, 2009 Matchbacks were once more science than art. When customers called or mailed in their orders, or bought in stores, accurately [...]]]></description>
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		<title>The Twelve Step Program &#8211; Getting the Most Mileage from your Database</title>
		<link>http://www.marketsmithinc.com/2009/05/database-marketing-outsourced-circulation-planning/</link>
		<comments>http://www.marketsmithinc.com/2009/05/database-marketing-outsourced-circulation-planning/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:17:17 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[circulation optimization]]></category>
		<category><![CDATA[circulation planning]]></category>
		<category><![CDATA[database management]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing analysis]]></category>
		<category><![CDATA[marketing managment]]></category>
		<category><![CDATA[marketing optimization audit]]></category>
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		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[multichannel consumer]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[outsourced marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=590</guid>
		<description><![CDATA[THE TWELVE STEP PROGRAM &#8211; GETTING THE MOST MILEAGE FROM YOUR DATABASE As you have seen in this and previous newsletters, we talk about The Next Mile, the next level of marketing sophistication building on information available in a marketing database. The database consolidates multiple data streams allowing a marketer to perform two critical functions: [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Do You Feel Like a Social Outcast?</title>
		<link>http://www.marketsmithinc.com/2009/05/social-media-online-marketing-outcast/</link>
		<comments>http://www.marketsmithinc.com/2009/05/social-media-online-marketing-outcast/#comments</comments>
		<pubDate>Wed, 13 May 2009 20:45:56 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[internet marketing strategy]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[outsourced marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=578</guid>
		<description><![CDATA[DO YOU FEEL LIKE A SOCIAL OUTCAST? Remember when iLike Flickr was Justin.tv, Twitter was something your aunt did, Pandora was responsible for all that was bad in the world, you pored over the Facebook to see who all the cute freshmen were, Delicious referred to your mom&#8217;s cooking, Bebo was the chimpanzee who did [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketsmith Partners with Women&#8217;s Wear Daily for Multichannel Branding Event</title>
		<link>http://www.marketsmithinc.com/2008/10/marketsmith-partners-with-womens-wear-daily-for-multichannel-branding-event/</link>
		<comments>http://www.marketsmithinc.com/2008/10/marketsmith-partners-with-womens-wear-daily-for-multichannel-branding-event/#comments</comments>
		<pubDate>Sun, 12 Oct 2008 16:34:37 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[miltichannel marketing]]></category>
		<category><![CDATA[outsourced marketing]]></category>
		<category><![CDATA[retail marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=686</guid>
		<description><![CDATA[The WWD Branding Leadership Forum: Mastering the Multi-Channel World in September 2008 featured keynote presentations from some of the smartest retailers and brands in new and established distribution channels. Please click here for a recap of the presentations.]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2008/10/marketsmith-partners-with-womens-wear-daily-for-multichannel-branding-event/feed/</wfw:commentRss>
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		<title>Susan Pizzano to Speak at ACCM</title>
		<link>http://www.marketsmithinc.com/2008/05/susan-pizzano-to-speak-at-accm/</link>
		<comments>http://www.marketsmithinc.com/2008/05/susan-pizzano-to-speak-at-accm/#comments</comments>
		<pubDate>Thu, 01 May 2008 15:52:13 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[catalog consutlatns]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[direct response TV]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[outsourced marketing]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[Susan Pizzano]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=666</guid>
		<description><![CDATA[Susan Pizzano, Executive Vice President, will be leading a session at ACCM 2008-The Annual Conference for Catalog and Multichannel Merchants on Matchbacks: Going to the Source? Accurate Multichannel Matchbacks for Bottom Line Results. Customers are bombarded with multichannel messages and then buy through one or more channels. How do we know what drove the sale? [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2008/05/susan-pizzano-to-speak-at-accm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Monica C. Smith to Participate in Executive Round Table at DMI Coop</title>
		<link>http://www.marketsmithinc.com/2008/04/monica-c-smith-to-participate-in-executive-round-table-at-dmi-coop/</link>
		<comments>http://www.marketsmithinc.com/2008/04/monica-c-smith-to-participate-in-executive-round-table-at-dmi-coop/#comments</comments>
		<pubDate>Sun, 20 Apr 2008 15:46:07 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[catalog consultants]]></category>
		<category><![CDATA[direct response TV]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[Marketsmith]]></category>
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		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[outsourced marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=664</guid>
		<description><![CDATA[Monica C. Smith, President and CEO of Marketsmith, has been invited to participate in The View from the Top, a discussion among top executives at the Direct Media Inc. Client Conference and Coop on May 1, 2008. She will participate in a discussion on the current business climate, its challenges and opportunities for companies and [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2008/04/monica-c-smith-to-participate-in-executive-round-table-at-dmi-coop/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Monica C. Smith Named Alumna of Achievement</title>
		<link>http://www.marketsmithinc.com/2008/04/monica-c-smith-named-alumna-of-achievement/</link>
		<comments>http://www.marketsmithinc.com/2008/04/monica-c-smith-named-alumna-of-achievement/#comments</comments>
		<pubDate>Sat, 05 Apr 2008 14:05:00 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[New Jersey]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[outsourced marketing]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=660</guid>
		<description><![CDATA[Monica C. Smith, President and CEO of Marketsmith, Inc. and graduate of Marylawn of the Oranges Academy, has received the Alumna of Achievement award from her alma mater. This past summer she set up a summer intern program to provide young women from her high school the opportunity to gain hands-on experience in the direct [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2008/04/monica-c-smith-named-alumna-of-achievement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Challenges and Solutions in the Digital Age</title>
		<link>http://www.marketsmithinc.com/2008/03/challenges-and-solutions-in-the-digital-age/</link>
		<comments>http://www.marketsmithinc.com/2008/03/challenges-and-solutions-in-the-digital-age/#comments</comments>
		<pubDate>Sat, 08 Mar 2008 14:01:56 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
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		<category><![CDATA[marketing webinar]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[outsourced marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=658</guid>
		<description><![CDATA[The catalog industry is facing multiple changes as new technology becomes obsolete and is replaced by newer technology; customers explore interactive shopping and information gathering venues; costs of doing business are increasing; catalogers are consolidating to take advantage of economies of scale or falling by the wayside. Monica C. Smith, CEO and President of Marketsmith [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Monica Featured Industry Expert at Executive Forum</title>
		<link>http://www.marketsmithinc.com/2008/02/monica-featured-industry-expert-at-executive-forum/</link>
		<comments>http://www.marketsmithinc.com/2008/02/monica-featured-industry-expert-at-executive-forum/#comments</comments>
		<pubDate>Thu, 21 Feb 2008 13:59:57 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[circulation planning]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[outsourced marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=656</guid>
		<description><![CDATA[Monica C. Smith, President and CEO of Marketsmith, was one of the resident experts at the F. Curtis Barry &#038; Company 2008 Executive Forum in late February. She guided discussion on hot topics such as: How to build a growth strategy. What marketing metrics are most important to determine success? How do you determine if [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2008/02/monica-featured-industry-expert-at-executive-forum/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Conversations with Legends &#8211; Andrea Nierenberg</title>
		<link>http://www.marketsmithinc.com/2007/06/conversations-with-legends-andrea-nierenberg/</link>
		<comments>http://www.marketsmithinc.com/2007/06/conversations-with-legends-andrea-nierenberg/#comments</comments>
		<pubDate>Sun, 10 Jun 2007 19:47:49 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Andrea Nierenberg]]></category>
		<category><![CDATA[catalog consultants]]></category>
		<category><![CDATA[circulation planning]]></category>
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		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing legends]]></category>
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		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[outsourced marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=757</guid>
		<description><![CDATA[Andrea Nierenberg President, The Nierenberg Group MCS Introduction: I was invited to join a group of women for drinks and networking at a posh Manhattan eatery one evening about ten years ago. It was early on in my career. And it was my good fortune that one of the women I met that night was an extraordinary [...]]]></description>
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