http://www.marketsmithinc.com Every Company Needs a Marketsmith Thu, 09 Feb 2012 21:22:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketsmithinc.com/2012/02/facebook%e2%80%99s-ipo-from-a-marketsmith-employee%e2%80%99s-perspective/ http://www.marketsmithinc.com/2012/02/facebook%e2%80%99s-ipo-from-a-marketsmith-employee%e2%80%99s-perspective/#comments Tue, 07 Feb 2012 15:58:27 +0000 Marketsmith http://www.marketsmithinc.com/?p=1976 http://www.marketsmithinc.com/2012/02/facebook%e2%80%99s-ipo-from-a-marketsmith-employee%e2%80%99s-perspective/feed/ 0 http://www.marketsmithinc.com/2011/09/twitter-steps-up-its-marketing-game/ http://www.marketsmithinc.com/2011/09/twitter-steps-up-its-marketing-game/#comments Mon, 19 Sep 2011 20:31:46 +0000 Monica C Smith http://www.marketsmithinc.com/?p=1749 Twitter is flexing its muscles. In the Kantar Media Compete recent quarterly study of online shopping habits, respondents indicated Twitter had a stronger impact on influencing online purchases than Facebook did. ]]> http://www.marketsmithinc.com/2011/09/twitter-steps-up-its-marketing-game/feed/ 0 http://www.marketsmithinc.com/2011/09/in-the-spirit-of-another-great-prediction-%e2%80%93-nordstrom-meets-the-needs-of-its-online-customers/ http://www.marketsmithinc.com/2011/09/in-the-spirit-of-another-great-prediction-%e2%80%93-nordstrom-meets-the-needs-of-its-online-customers/#comments Thu, 01 Sep 2011 17:35:12 +0000 Monica C Smith http://www.marketsmithinc.com/?p=1689 Nordstrom sent out a clear message to its host of competitors. Entering the fray with a route that is smart and costly all at the same time,]]> http://www.marketsmithinc.com/2011/09/in-the-spirit-of-another-great-prediction-%e2%80%93-nordstrom-meets-the-needs-of-its-online-customers/feed/ 0 http://www.marketsmithinc.com/2011/07/netflix-raises-price-of-dvd-and-online-movies-package-by-60/ http://www.marketsmithinc.com/2011/07/netflix-raises-price-of-dvd-and-online-movies-package-by-60/#comments Thu, 14 Jul 2011 14:33:21 +0000 Jon Brown http://www.marketsmithinc.com/?p=1474 On Tuesday, Netflix announced that they were changing the pricing structure to split Streaming and Mailed DVDs into two different plans. If subscribers wish to have both plans, prices will increase by over 60%. ]]> http://www.marketsmithinc.com/2011/07/netflix-raises-price-of-dvd-and-online-movies-package-by-60/feed/ 0 http://www.marketsmithinc.com/2011/06/marketsmith-selected-to-bring-products-direct-to-consumer/ http://www.marketsmithinc.com/2011/06/marketsmith-selected-to-bring-products-direct-to-consumer/#comments Thu, 16 Jun 2011 14:03:18 +0000 Marketsmith http://www.marketsmithinc.com/?p=1429 http://www.marketsmithinc.com/2011/06/marketsmith-selected-to-bring-products-direct-to-consumer/feed/ 0 http://www.marketsmithinc.com/2011/05/express-and-the-facebook-experience/ http://www.marketsmithinc.com/2011/05/express-and-the-facebook-experience/#comments Mon, 23 May 2011 18:26:33 +0000 Donald J. Gallant http://www.marketsmithinc.com/?p=1375 Express, a men’s and women’s apparel retailer, has recently launched an ecommerce tab on its Facebook page, allowing consumers to make purchases without leaving the site. Consumers also have the option to post or “share” their transaction on their profile.]]> http://www.marketsmithinc.com/2011/05/express-and-the-facebook-experience/feed/ 0 http://www.marketsmithinc.com/2011/05/southwest-airlines-facebook-success-sparks-industry-ecommerce-interests/ http://www.marketsmithinc.com/2011/05/southwest-airlines-facebook-success-sparks-industry-ecommerce-interests/#comments Fri, 06 May 2011 14:55:40 +0000 Dmitri Pestrikov http://www.marketsmithinc.com/?p=1343 The success of Southwest Airline’s ecommerce strategies on Facebook have begun to pave a new trend in the industry with American Airlines and British Airways boarding the ship. ]]> http://www.marketsmithinc.com/2011/05/southwest-airlines-facebook-success-sparks-industry-ecommerce-interests/feed/ 0 http://www.marketsmithinc.com/2011/05/twitter-may-launch-branded-pages/ http://www.marketsmithinc.com/2011/05/twitter-may-launch-branded-pages/#comments Thu, 05 May 2011 16:36:25 +0000 Susan Pizzano http://www.marketsmithinc.com/?p=1340 Twitter is considering offering companies a new advertising platform. Marketing reported that there are plans for the pages to allow space for brands to promote their content and encourage others to follow them. For the Brands that are already promoting on Facebook, it would be an easy step to revise or repurpose that content for this new Twitter platform.]]> http://www.marketsmithinc.com/2011/05/twitter-may-launch-branded-pages/feed/ 0 http://www.marketsmithinc.com/2011/03/integrating-qr-codes-into-a-marketing-campaign/ http://www.marketsmithinc.com/2011/03/integrating-qr-codes-into-a-marketing-campaign/#comments Wed, 16 Mar 2011 15:05:14 +0000 Jon Brown http://www.marketsmithinc.com/?p=1215 Since the Androids started giving Apple a run for their money, I’ve been keeping tabs on wave after wave of smartphones which are quickly becoming even mini-er laptops. As a data junkie, I love having access to the Internet wherever I am. A question pops into my head and I can immediately have the answer. ]]> http://www.marketsmithinc.com/2011/03/integrating-qr-codes-into-a-marketing-campaign/feed/ 0 http://www.marketsmithinc.com/2011/03/celebrity-tweets-a-new-world-of-advertising/ http://www.marketsmithinc.com/2011/03/celebrity-tweets-a-new-world-of-advertising/#comments Tue, 15 Mar 2011 13:31:34 +0000 Carina Pologruto http://www.marketsmithinc.com/?p=1214 While the celebrity endorsement business has existed in various ways since the beginning of celebrities, in the past few years celebrities have become available on a pay-per-click basis through social media endorsements.]]> http://www.marketsmithinc.com/2011/03/celebrity-tweets-a-new-world-of-advertising/feed/ 0