<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marketsmith, Inc &#187; online marketing</title>
	<atom:link href="http://www.marketsmithinc.com/tag/online-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.marketsmithinc.com</link>
	<description>Every Company Needs a Marketsmith</description>
	<lastBuildDate>Wed, 08 Sep 2010 17:23:14 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Marketsmith Lands Online Services for Niche Beauty Marketer</title>
		<link>http://www.marketsmithinc.com/2010/08/marketsmith-lands-online-services-for-niche-beauty-marketer/</link>
		<comments>http://www.marketsmithinc.com/2010/08/marketsmith-lands-online-services-for-niche-beauty-marketer/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 13:49:17 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1014</guid>
		<description><![CDATA[A boutique beauty products provider that sells mainly to spas and spa customers is interested to expand its marketing base and has selected Marketsmith to implement an online marketing program including email, search and social networking.  Additionally Marketsmith will help redesign the company&#8217;s website look and functionality to improve the customer experience and increase [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2010/08/marketsmith-lands-online-services-for-niche-beauty-marketer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>May I have your credit card? &#8230;Not so fast</title>
		<link>http://www.marketsmithinc.com/2010/06/credit-card-restore-online-shoppers-confidence-act/</link>
		<comments>http://www.marketsmithinc.com/2010/06/credit-card-restore-online-shoppers-confidence-act/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:56:24 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[credit card legislation]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online retail marketing]]></category>
		<category><![CDATA[Restore Online Shoppers' Confidence Act]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=998</guid>
		<description><![CDATA[This week, Senator Jay Rockefeller introduced and the Senate passed an amendment to S.3386: Restore Online Shoppers&#8217; Confidence Act to require full disclosure to consumers of third party advance consent/negative option offers online and to prohibit &#8220;data pass&#8221; of billing from an online merchant to third party sellers.  
The law is directly addressing the [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2010/06/credit-card-restore-online-shoppers-confidence-act/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Challenges for Matchbacks in 2010</title>
		<link>http://www.marketsmithinc.com/2010/01/new-challenges-for-matchbacks-in-2010/</link>
		<comments>http://www.marketsmithinc.com/2010/01/new-challenges-for-matchbacks-in-2010/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 14:26:26 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[2010 marketing]]></category>
		<category><![CDATA[All About ROI Magazine]]></category>
		<category><![CDATA[catalog consultants]]></category>
		<category><![CDATA[circulation planning]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[matchbacks]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[outsourced marketing]]></category>
		<category><![CDATA[paid search analysis]]></category>
		<category><![CDATA[Susan Pizzano]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=762</guid>
		<description><![CDATA[New Challenges for Matchbacks in 2010
Identifying the touchpoint that sparked a sale is more difficult than ever
By Susan Pizzano Dec 1, 2009
This article first appeared in All About ROI, December 1, 2009
Matchbacks were once more science than art. When customers called or mailed in their orders, or bought in stores, accurately matching back sales was [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2010/01/new-challenges-for-matchbacks-in-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What do Revamping your Website and Getting your Hair Cut have in Common?</title>
		<link>http://www.marketsmithinc.com/2009/12/revamping-website-hair-cut-online-marketing-strategy/</link>
		<comments>http://www.marketsmithinc.com/2009/12/revamping-website-hair-cut-online-marketing-strategy/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 18:02:05 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer-friendly websites]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[finding a web developer]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online marketing consultatns]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[websire as a store-front]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=772</guid>
		<description><![CDATA[WHAT DO REVAMPING YOUR WEBSITE AND GETTING YOUR HAIR CUT HAVE IN COMMON?
Your website is a retail window. Recognizing its importance, you want to give your site a fresh look. Or perhaps you have a new spin off; or you have decided to move to a new retail platform. So you have either hired or [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2009/12/revamping-website-hair-cut-online-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Groundbreaking Direct Marketing meets Social Media</title>
		<link>http://www.marketsmithinc.com/2009/12/groundbreaking-direct-marketing-meets-social-media/</link>
		<comments>http://www.marketsmithinc.com/2009/12/groundbreaking-direct-marketing-meets-social-media/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:57:44 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct marketing consutlants]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online resources]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Tom Peterson]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=770</guid>
		<description><![CDATA[GROUNDBREAKING DIRECT MARKETING MEETS SOCIAL MEDIA
As we all know, there is an explosion of media and contact methodologies today. Social media can no longer be ignored. But how do we understand the interaction of all consumer touch points and each one&#8217;s role in delivering the final sale. And, more importantly, how do we know what [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2009/12/groundbreaking-direct-marketing-meets-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketsmith Improves SEO</title>
		<link>http://www.marketsmithinc.com/2009/12/organic-search-paid-search-analysis-decoder-ring/</link>
		<comments>http://www.marketsmithinc.com/2009/12/organic-search-paid-search-analysis-decoder-ring/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:44:26 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[integrates marketing]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[paid search analysis]]></category>
		<category><![CDATA[search engine optimization audit]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[sightsmith]]></category>
		<category><![CDATA[web performance]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=767</guid>
		<description><![CDATA[YOU DON&#8217;T NEED A DECODER RING
In the days before the Internet, there were decoder rings to unlock secret messages. Today it is online coding that can unlock new opportunities- incremental revenues, increased customer engagement, and improved website performance.
We have all been watching web sales become an ever increasing percentage of multichannel marketing results. Lulled by [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2009/12/organic-search-paid-search-analysis-decoder-ring/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Letter from Monica C. Smith</title>
		<link>http://www.marketsmithinc.com/2009/12/letter-from-monica-c-smith/</link>
		<comments>http://www.marketsmithinc.com/2009/12/letter-from-monica-c-smith/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:39:38 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing analytics]]></category>
		<category><![CDATA[marketing economy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[performance marketing]]></category>
		<category><![CDATA[roi]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=765</guid>
		<description><![CDATA[Marketsmith celebrated 10 years in business this year. I realized the significance of this achievement when Time Magazine called this decade “The Decade from Hell.” But I have a slightly different take on it, I call it the “the Decade of the Fake,” which ended this past year.
When I started Marketsmith, it was in the [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2009/12/letter-from-monica-c-smith/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Letter from Monica C Smith</title>
		<link>http://www.marketsmithinc.com/2009/05/a-letter-from-monica-c-smith-7/</link>
		<comments>http://www.marketsmithinc.com/2009/05/a-letter-from-monica-c-smith-7/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:34:29 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand branding]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel consumer]]></category>
		<category><![CDATA[multichannel marketer]]></category>
		<category><![CDATA[online catalog marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online shopping]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=599</guid>
		<description><![CDATA[Dear Colleagues,
In October of 2008 one of our clients received a letter that read:
&#8220;Dear Marketing: I’m most appreciative of my inclusion in your catalog mailing as I have enjoyed online catalog shopping, but due to the possibility of an Obama administration, I asked that you remove my name from your mailing list. Once he spreads [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2009/05/a-letter-from-monica-c-smith-7/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Solid Base</title>
		<link>http://www.marketsmithinc.com/2009/05/circulation-planning-database-marketing/</link>
		<comments>http://www.marketsmithinc.com/2009/05/circulation-planning-database-marketing/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:28:11 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[circulation planning]]></category>
		<category><![CDATA[customer acquisition strategy]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[database analysis]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[marketing analysis]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[matchbacks]]></category>
		<category><![CDATA[multichannel marketer]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=596</guid>
		<description><![CDATA[A SOLID BASE
Encouraged by a Marketsmith newsletter article on focusing on EBITDA, the General Manager of a niche multichannel marketer called us and said, &#8220;We need to cut our marketing expense by at least 15%, but we can not afford to give up any marketing services. What can you do for us?&#8221; At the time, [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2009/05/circulation-planning-database-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Understanding the Mind of the Multichannel Consumer</title>
		<link>http://www.marketsmithinc.com/2009/05/multi-channel-consumer-marketing-direct-marketing-consutlants/</link>
		<comments>http://www.marketsmithinc.com/2009/05/multi-channel-consumer-marketing-direct-marketing-consutlants/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:08:15 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[direct response marketing]]></category>
		<category><![CDATA[Direct response television]]></category>
		<category><![CDATA[direct response TV]]></category>
		<category><![CDATA[drtv marketing]]></category>
		<category><![CDATA[email makketing]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing analytics]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[multimedia marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=582</guid>
		<description><![CDATA[UNDERSTANDING THE MIND OF THE MULTICHANNEL CONSUMER
Presented at NEMOA Spring 2009 by Monica C. Smith, President and CEO, Marketsmith, Inc.
As Winston Churchill said, It is well said, there is nothing wrong in change, if it is in the right direction. However, as we all know these days, change does not seem to be in the [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2009/05/multi-channel-consumer-marketing-direct-marketing-consutlants/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

<!-- Dynamic Page Served (once) in 0.388 seconds -->
