Analytics

Top 10 Online Display Advertising Metrics to Benchmark Success

The US budget for digital advertising is estimated to reach $42.5 billion this year, but even as marketers ramp up spending, a majority still struggle to prove an ROI for online display advertising campaigns. From More >

Blog

FTC Cracks Down on Fake Online Reviews

Consumer reviews and testimonials are not only relied on by customers seeking the best product for their needs, but are also looked to by marketers as sources of critical feedback. The consumer-marketer relationship is anything More >

Blog

Facebook’s IPO: From a Marketsmith employee’s perspective

Currently, numbers regarding facebook's IPO are being thrown around, interpreted and disputed, but they all mean only one thing: Facebook is a success story. Facebook's success lies in its ability to leverage business and keep its free social networking platform alive.

Blog

Twitter Steps up its Marketing Game

Social Networking MarketingTwitter is flexing its muscles. In the Kantar Media Compete recent quarterly study of online shopping habits, respondents indicated Twitter had a stronger impact on influencing online purchases than Facebook did.

Blog

In the Spirit of another Great Prediction – Nordstrom Meets the Needs of its Online Customers

Nordstrom sent out a clear message to its host of competitors. Entering the fray with a route that is smart and costly all at the same time,

Analytics

Netflix Raises Price of DVD and Online Movies Package by 60%

On Tuesday, Netflix announced that they were changing the pricing structure to split Streaming and Mailed DVDs into two different plans. If subscribers wish to have both plans, prices will increase by over 60%.

News

Marketsmith selected to bring Products Direct to Consumer

Two companies, which have not previously marketed directly to consumers have chosen Marketsmith to create and execute strategies that reach customers directly. Paper House Productions, a supplier of stationery and scrapbooking merchandise, is looking to More >

Blog

Express and the Facebook Experience

Express, a men’s and women’s apparel retailer, has recently launched an ecommerce tab on its Facebook page, allowing consumers to make purchases without leaving the site. Consumers also have the option to post or “share” their transaction on their profile.

Blog

Southwest Airline’s Facebook Success Sparks Industry Ecommerce Interests

American Airlines British Airways Southwest FacebookThe success of Southwest Airline’s ecommerce strategies on Facebook have begun to pave a new trend in the industry with American Airlines and British Airways boarding the ship.