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	<title>Marketsmith, Inc &#187; Monica C Smith</title>
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	<link>http://www.marketsmithinc.com</link>
	<description>Every Company Needs a Marketsmith</description>
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		<title>The One More Smith Guest List Adds the Who&#8217;s Who of DRTV</title>
		<link>http://www.marketsmithinc.com/2011/09/a-day-of-celebration/</link>
		<comments>http://www.marketsmithinc.com/2011/09/a-day-of-celebration/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 15:18:01 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[One More Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1759</guid>
		<description><![CDATA[One More Smith co-founders Amy Allan Smith and Monica C. Smith have always been driven by the desire to help any animal that needed a meal, medical attention or a home.]]></description>
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		<title>Do Facebook Deals Have the Potential to Crush the Competition?</title>
		<link>http://www.marketsmithinc.com/2011/08/do-facebook-deals-have-the-potential-to-crush-the-competition/</link>
		<comments>http://www.marketsmithinc.com/2011/08/do-facebook-deals-have-the-potential-to-crush-the-competition/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 19:23:26 +0000</pubDate>
		<dc:creator>Tricia Klingenberg</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer profiling]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Jay Samit]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[target marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1575</guid>
		<description><![CDATA[<img src="http://www.marketsmithinc.com/wp-content/uploads/2011/08/facebook.png" alt="" title="facebook" width="90" class="alignleft size-full wp-image-1576" />Marketsmith CEO and President, Monica C. Smith, has always been a fan of Jay Samit, CEO of SocialVibe, and his writing.  Recently she shared an article of his she loved]]></description>
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		<title>Re-invent, Refine, Refocus</title>
		<link>http://www.marketsmithinc.com/2011/06/monica-c-smith-reinvent-refine-refocus/</link>
		<comments>http://www.marketsmithinc.com/2011/06/monica-c-smith-reinvent-refine-refocus/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 14:01:43 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[business brand strategy]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[business stratety]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[drtv marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing economy]]></category>
		<category><![CDATA[Monica C Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1431</guid>
		<description><![CDATA[We live in a time and place where we assume everything should be fast and easy - products, technology and access to people, places, and things. Therefore we do not expect pain to last. The patience and strength of those who lived through or were affected by the Great Depression are starting to fade. While we are demanding that the recession be over, the reality of the recovery is a bit of a myth. ]]></description>
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		<title>Retailer of Fitness Videos selects Marketsmith to create DRTV entry strategy</title>
		<link>http://www.marketsmithinc.com/2011/01/fitness-video-retailer-selects-marketsmith-for-drtv-entry-strategy/</link>
		<comments>http://www.marketsmithinc.com/2011/01/fitness-video-retailer-selects-marketsmith-for-drtv-entry-strategy/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 14:27:05 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[DRTV]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[DRTV analysis]]></category>
		<category><![CDATA[drtv marketing]]></category>
		<category><![CDATA[drtv strategy]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Marketsmith news]]></category>
		<category><![CDATA[Monica C Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1042</guid>
		<description><![CDATA[Marketsmith has been awarded the opportunity to develop the DRTV start up strategy and campaign management for a well-known marketer of fitness videos. Monica C. Smith, Marketsmith’s President and CEO, explained, &#8220;With a strong collection of quality fitness programs available on video, this company has a great asset base from which to launch a DRTV [...]]]></description>
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		<title>Marketsmith to Start Up and Deploy Email Services for Colonial Hardware</title>
		<link>http://www.marketsmithinc.com/2011/01/marketsmith-email-services-for-hardware-tools-merchant/</link>
		<comments>http://www.marketsmithinc.com/2011/01/marketsmith-email-services-for-hardware-tools-merchant/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 18:08:13 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[direct email marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email marketing consultant]]></category>
		<category><![CDATA[email strategy]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1035</guid>
		<description><![CDATA[Colonial Hardware, a leading supplier of Hardware and Tools to the Plumbing and Contracting industries in the Mid Atlantic, has engaged Marketsmith to develop and execute and email marketing program. Former circulation client is looking to Marketsmith to set up and implement an email communication program to grow its customer base and overall revenues. &#8220;This [...]]]></description>
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		<title>The Verizon Store Gets Retail CRM</title>
		<link>http://www.marketsmithinc.com/2011/01/the-verizon-store-gets-retail-crm/</link>
		<comments>http://www.marketsmithinc.com/2011/01/the-verizon-store-gets-retail-crm/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 14:22:44 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[luxury brands]]></category>
		<category><![CDATA[luxury customer service]]></category>
		<category><![CDATA[luxury marketing]]></category>
		<category><![CDATA[luxury retail marketing]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[retail customer service]]></category>
		<category><![CDATA[Verizon]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1087</guid>
		<description><![CDATA[There’s always been a huge obstacle to effective CRM at the retail level. Traditionally, a sales person hasn’t been able to fully tap into a customer’s shopping history and preferences while assisting the customer in-person. That level of service has only been possible when the customer has a personal relationship with their sales rep. What’s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>My Hat’s Off to Weight Watchers’ New Ad Campaign</title>
		<link>http://www.marketsmithinc.com/2010/12/weight-watchers-new-ad-campaign/</link>
		<comments>http://www.marketsmithinc.com/2010/12/weight-watchers-new-ad-campaign/#comments</comments>
		<pubDate>Wed, 29 Dec 2010 15:05:15 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Cheryl Callan]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile media]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[Multichannel Integration]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[Weight Watchers]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1080</guid>
		<description><![CDATA[Weight Watchers’ new ad campaigns, with the mixture of real testimonials and Jennifer Hudson, is another breakthrough moment for this Brand. It takes the Geico approach of using multiple iconic images in today’s diverse market. Weight Watchers has embraced mobile media as well with phone apps and online ways to manage exercise verses caloric intake [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Gap Has Lost its Mojo</title>
		<link>http://www.marketsmithinc.com/2010/12/the-gap-has-lost-its-mojo/</link>
		<comments>http://www.marketsmithinc.com/2010/12/the-gap-has-lost-its-mojo/#comments</comments>
		<pubDate>Tue, 28 Dec 2010 15:42:16 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[holiday shopping]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[secret shopper]]></category>
		<category><![CDATA[Shoppersmith]]></category>
		<category><![CDATA[shopping experience]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1076</guid>
		<description><![CDATA[I give another thumbs down to a Brand that has lost its mojo. Not only does the Gap not have a point of view on style, but its endless maze of lifeless retailing and confusing price points make it a bewildering place to shop. What is Gap to suppose to be and to whom? Is [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Marketsmith’s Mobile Marketing Audit Leads the Industry</title>
		<link>http://www.marketsmithinc.com/2010/12/marketsmith-mobile-marketing-audit-leads-the-industry/</link>
		<comments>http://www.marketsmithinc.com/2010/12/marketsmith-mobile-marketing-audit-leads-the-industry/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 22:02:18 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Audits]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile shopping]]></category>
		<category><![CDATA[Monica C Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1048</guid>
		<description><![CDATA[With articles Mobile Market Daily’s “Black Friday data reveals mcommerce is popular purchase mechanism,” reporting the upsurge in Black Friday shopping on mobile devices, I’m happy to pat my team on the back and smile because Marketsmith’s Shoppersmith audit already assesses the effectiveness of the shopping experience our clients present their mobile customers. Online, offline, [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2010/12/marketsmith-mobile-marketing-audit-leads-the-industry/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Woman’s Day Speaks to the Modern Woman</title>
		<link>http://www.marketsmithinc.com/2010/11/womans-day-speaks-to-the-modern-woman/</link>
		<comments>http://www.marketsmithinc.com/2010/11/womans-day-speaks-to-the-modern-woman/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 20:45:25 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[electronic marketing]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[target marketing]]></category>
		<category><![CDATA[Woman's Day]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1044</guid>
		<description><![CDATA[The November 1, 2010 Woman&#8217;s Day issue has an article which speaks directly to me as a working woman, mother, and key provider, who also has a wide network of family and friends with whom I want to stay in contact, but have trouble maintaining those “face to face” relationships. How Connected are You? by [...]]]></description>
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