Making an Impact

By Monica C. Smith, Founder and CEO, Marketsmith, Inc. “In the great scheme of things, what matters is not how long you live, but why you live, and what you stand for.” – Paul Watson, Environmental Activist Last month, I had the honor to be the keynote speaker at the 4th Annual National Conference for Women in Nonprofit Leadership, sponsored …

Laying the groundwork to Command, Amplify, Dominate and Conquer

Play Up, or Don’t Play At All President and CEO of the Marketplace Group of Companies, Monica C. Smith outlined a vision to move forward in the New Year at the annual Employee Summit, held at the Marketplace offices on January 14. The theme for the summit, “Play Up or Don’t Play At All” focused on the fresh new attitude that will position …

Marketsmith Welcomes Nicole Malino as VP of Digital and Brand Marketing

Marketsmith, Inc., is pleased to announce the appointment of Nicole Malino to the position of VP, Digital & Brand Marketing. Within this role, Malino will be leading the existing digital team as well as expanding the digital business practices within the agency. Her responsibilities will comprise the planning and execution of omni-channel campaigns …

Dial Testing: Not Just Important, but Necessary

Research and creative are far closer friends than most people believe. Dial Testing is one of the surefire ways to determine your Direct Response infomercial or short form’s effectiveness in speaking to your target and generating a response. They say “there’s someone for everyone” and when it comes to analyzing creative viewership and content …

Marketsmith, Inc. CEO Monica C. Smith Nominated for DRMA Member of the Year

Marketsmith, Inc.’s Monica C. Smith Earns Direct Response Marketing Alliance (DRMA) 2013 Member of the Year Award Nomination The Direct Response Marketing Alliance and Response Magazine have announced their 10 nominees for the third annual DRMA Member of the Year award, and Marketsmith, Inc. CEO Monica C. Smith is on the list! John Yarrington, …

Cannella Shouts Out to Marketsmith Inc. and Euro-Pro in Response Magazine

We at Marketsmith, Inc. would like to express a big Thank You to Cannella Response Television, LLC for the full-page shout out in the latest issue of Response Magazine! All companies are focused on their own performance, but it is not every business that takes the time to congratulate other players who are making waves in the industry. As the largest …

Van Damme Epic Split Shark Parody

By now you’ve probably seen Jean-Claude Van Damme’s Epic Split, and if you haven’t, what are you waiting for? Van Damme’s viral video ad for Volvo trucks is the latest YouTube sensation to spawn a flood of parodies from the online community – even Channing Tatum is getting in on the action! Naturally, we couldn’t …

Marketsmith, Inc. Ranks Seventh on NJBIZ 50 Fastest Growing Companies

Marketsmith, Inc. is extremely proud to announce its ranking on the NJBIZ 50 Fastest Growing Companies list as the 7th fastest growing company in New Jersey! This honor marks our second time on the NJBIZ 50 Fastest, and our first time in the top ten. Most brands will post a 2.6% growth in this stuck economy, but we at Marketsmith, Inc. strive to be …

Marketsmith, Inc. Announces New Hire of Marketing Coordinator

Marketsmith, Inc. is pleased to announce its recent hire of Twinkle Vakharia, who will join the team in the role of Marketing Coordinator. Within this position, Vakharia will be responsible for helping craft actionable recommendations to our valued clients and partners. “Twinkle has already proven herself to be a valuable asset to the Marketsmith, …