Dial Testing: Not Just Important, but Necessary

Research and creative are far closer friends than most people believe. Dial Testing is one of the surefire ways to determine your Direct Response infomercial or short form’s effectiveness in speaking to your target and generating a response. They say “there’s someone for everyone” and when it comes to analyzing creative viewership and content …

Marketsmith, Inc. CEO Monica C. Smith Nominated for DRMA Member of the Year

Marketsmith, Inc.’s Monica C. Smith Earns Direct Response Marketing Alliance (DRMA) 2013 Member of the Year Award Nomination The Direct Response Marketing Alliance and Response Magazine have announced their 10 nominees for the third annual DRMA Member of the Year award, and Marketsmith, Inc. CEO Monica C. Smith is on the list! John Yarrington, …

Van Damme Epic Split Shark Parody

By now you’ve probably seen Jean-Claude Van Damme’s Epic Split, and if you haven’t, what are you waiting for? Van Damme’s viral video ad for Volvo trucks is the latest YouTube sensation to spawn a flood of parodies from the online community – even Channing Tatum is getting in on the action! Naturally, we couldn’t …

Marketsmith, Inc. Announces New Hire of Marketing Coordinator

Marketsmith, Inc. is pleased to announce its recent hire of Twinkle Vakharia, who will join the team in the role of Marketing Coordinator. Within this position, Vakharia will be responsible for helping craft actionable recommendations to our valued clients and partners. “Twinkle has already proven herself to be a valuable asset to the Marketsmith, …

HBA Global Expo & Conference

This year's HBA Global Expo homed in on drivers of the beauty & personal care market: brand development, innovations, organic efforts, sustainable strategy. …