Dial Testing: Not Just Important, but Necessary

Research and creative are far closer friends than most people believe. Dial Testing is one of the surefire ways to determine your Direct Response infomercial or short form’s effectiveness in speaking to your target and More >


Marketsmith, Inc. CEO Monica C. Smith Nominated for DRMA Member of the Year

Marketsmith, Inc.’s Monica C. Smith Earns Direct Response Marketing Alliance (DRMA) 2013 Member of the Year Award Nomination The Direct Response Marketing Alliance and Response Magazine have announced their 10 nominees for the third annual More >


Cannella Shouts Out to Marketsmith Inc. and Euro-Pro in Response Magazine

We at Marketsmith, Inc. would like to express a big Thank You to Cannella Response Television, LLC for the full-page shout out in the latest issue of Response Magazine! All companies are focused on their More >


Marketsmith, Inc. Thanks Target and Staples for Camden Street Thanksgiving Dinner Donations

We at Marketsmith, Inc. would like to express our sincerest thanks to the people at Target and Staples for their kind donations to the 2013 Camden Street School Thanksgiving dinner! The children and families of More >


Van Damme Epic Split Shark Parody

By now you’ve probably seen Jean-Claude Van Damme’s Epic Split, and if you haven’t, what are you waiting for? Van Damme’s viral video ad for Volvo trucks is the latest YouTube sensation to spawn a More >


Marketsmith, Inc. Ranks Seventh on NJBIZ 50 Fastest Growing Companies

Marketsmith, Inc. is extremely proud to announce its ranking on the NJBIZ 50 Fastest Growing Companies list as the 7th fastest growing company in New Jersey! This honor marks our second time on the NJBIZ More >


Marketsmith, Inc. Announces New Hire of Marketing Coordinator

Marketsmith, Inc. is pleased to announce its recent hire of Twinkle Vakharia, who will join the team in the role of Marketing Coordinator. Within this position, Vakharia will be responsible for helping craft actionable recommendations More >


HBA Global Expo & Conference

This year's HBA Global Expo homed in on drivers of the beauty & personal care market: brand development, innovations, organic efforts, sustainable strategy.


Horizon Media Mobilcation: A Mobile Science Fair

At #HMIMobilcation, the latest in Near-Field Communications, mobile payment systems, connected devices, and apps all came together under one roof.


The Lean Startup

The ability to innovate rapidly–to transform business as it exists today–will dictate the future of business growth and survival.