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	<title>Marketsmith, Inc &#187; marketsmith inc</title>
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	<link>http://www.marketsmithinc.com</link>
	<description>Every Company Needs a Marketsmith</description>
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		<title>New Challenges for Matchbacks in 2010</title>
		<link>http://www.marketsmithinc.com/2010/01/new-challenges-for-matchbacks-in-2010/</link>
		<comments>http://www.marketsmithinc.com/2010/01/new-challenges-for-matchbacks-in-2010/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 14:26:26 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[2010 marketing]]></category>
		<category><![CDATA[All About ROI Magazine]]></category>
		<category><![CDATA[catalog consultants]]></category>
		<category><![CDATA[circulation planning]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[matchbacks]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[outsourced marketing]]></category>
		<category><![CDATA[paid search analysis]]></category>
		<category><![CDATA[Susan Pizzano]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=762</guid>
		<description><![CDATA[New Challenges for Matchbacks in 2010
Identifying the touchpoint that sparked a sale is more difficult than ever
By Susan Pizzano Dec 1, 2009
This article first appeared in All About ROI, December 1, 2009
Matchbacks were once more science than art. When customers called or mailed in their orders, or bought in stores, accurately matching back sales was [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What do Revamping your Website and Getting your Hair Cut have in Common?</title>
		<link>http://www.marketsmithinc.com/2009/12/revamping-website-hair-cut-online-marketing-strategy/</link>
		<comments>http://www.marketsmithinc.com/2009/12/revamping-website-hair-cut-online-marketing-strategy/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 18:02:05 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer-friendly websites]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[finding a web developer]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online marketing consultatns]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[websire as a store-front]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=772</guid>
		<description><![CDATA[WHAT DO REVAMPING YOUR WEBSITE AND GETTING YOUR HAIR CUT HAVE IN COMMON?
Your website is a retail window. Recognizing its importance, you want to give your site a fresh look. Or perhaps you have a new spin off; or you have decided to move to a new retail platform. So you have either hired or [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Groundbreaking Direct Marketing meets Social Media</title>
		<link>http://www.marketsmithinc.com/2009/12/groundbreaking-direct-marketing-meets-social-media/</link>
		<comments>http://www.marketsmithinc.com/2009/12/groundbreaking-direct-marketing-meets-social-media/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:57:44 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
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		<category><![CDATA[direct marketing consutlants]]></category>
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		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online resources]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Tom Peterson]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=770</guid>
		<description><![CDATA[GROUNDBREAKING DIRECT MARKETING MEETS SOCIAL MEDIA
As we all know, there is an explosion of media and contact methodologies today. Social media can no longer be ignored. But how do we understand the interaction of all consumer touch points and each one&#8217;s role in delivering the final sale. And, more importantly, how do we know what [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketsmith Improves SEO</title>
		<link>http://www.marketsmithinc.com/2009/12/organic-search-paid-search-analysis-decoder-ring/</link>
		<comments>http://www.marketsmithinc.com/2009/12/organic-search-paid-search-analysis-decoder-ring/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:44:26 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[integrates marketing]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[paid search analysis]]></category>
		<category><![CDATA[search engine optimization audit]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[sightsmith]]></category>
		<category><![CDATA[web performance]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=767</guid>
		<description><![CDATA[YOU DON&#8217;T NEED A DECODER RING
In the days before the Internet, there were decoder rings to unlock secret messages. Today it is online coding that can unlock new opportunities- incremental revenues, increased customer engagement, and improved website performance.
We have all been watching web sales become an ever increasing percentage of multichannel marketing results. Lulled by [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Letter from Monica C. Smith</title>
		<link>http://www.marketsmithinc.com/2009/12/letter-from-monica-c-smith/</link>
		<comments>http://www.marketsmithinc.com/2009/12/letter-from-monica-c-smith/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:39:38 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing analytics]]></category>
		<category><![CDATA[marketing economy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[performance marketing]]></category>
		<category><![CDATA[roi]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=765</guid>
		<description><![CDATA[Marketsmith celebrated 10 years in business this year. I realized the significance of this achievement when Time Magazine called this decade “The Decade from Hell.” But I have a slightly different take on it, I call it the “the Decade of the Fake,” which ended this past year.
When I started Marketsmith, it was in the [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2009/12/letter-from-monica-c-smith/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Please Join Us at the DMA Council Dinner</title>
		<link>http://www.marketsmithinc.com/2007/03/please-join-us-at-the-dma-council-dinner/</link>
		<comments>http://www.marketsmithinc.com/2007/03/please-join-us-at-the-dma-council-dinner/#comments</comments>
		<pubDate>Wed, 21 Mar 2007 21:41:05 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[multichannel marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=230</guid>
		<description><![CDATA[PLEASE JOIN US AT THE DMA COUNCIL DINNER
As you may know, I spent part of my career at The Mark Group where I was part of a remarkable team that re-launched the Boston Proper catalog.
It was a great time in my professional life. I learned a lot and worked with some truly talented people, one [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2007/03/please-join-us-at-the-dma-council-dinner/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Marketsmith Congratulates Its Many Clients and Other Fine Catalogers Earning a Place on Catalog Success&#8217; Top 200 List (Catalog Success)</title>
		<link>http://www.marketsmithinc.com/2007/03/marketsmith-congratulates-its-many-clients-and-other-fine-catalogers-earning-a-place-on-catalog-success-top-200-list-catalog-success/</link>
		<comments>http://www.marketsmithinc.com/2007/03/marketsmith-congratulates-its-many-clients-and-other-fine-catalogers-earning-a-place-on-catalog-success-top-200-list-catalog-success/#comments</comments>
		<pubDate>Thu, 01 Mar 2007 21:32:22 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[housefile growth]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[Top 200 lists]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=224</guid>
		<description><![CDATA[The Catalog Success 200
Catalog Success and Marketing INFORMATION Network® present the Fifth Annual Ranking of the Year’s Leading Catalogers as Measured by Housefile Growth Rates
A cataloger’s lifeblood is its housefile. One can gauge most companies’ well-being by their sales, profit figures or EBITDA (earnings before interest, taxes, depreciation and amortization). But in the catalog business, [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2007/03/marketsmith-congratulates-its-many-clients-and-other-fine-catalogers-earning-a-place-on-catalog-success-top-200-list-catalog-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Persona Marketing</title>
		<link>http://www.marketsmithinc.com/2007/02/persona-marketing/</link>
		<comments>http://www.marketsmithinc.com/2007/02/persona-marketing/#comments</comments>
		<pubDate>Thu, 22 Feb 2007 21:56:22 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[persona marketing]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=235</guid>
		<description><![CDATA[PERSONA MARKETING
Marketsmith owns the persona marketing corner.
Think about your audience and what motivates them, and you will be engaged in the initial steps of persona marketing. What is persona marketing? Persona marketing is the identification of your customer beyond basic demographics, to reflect a more robust image of them in your catalog. In an effort [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Marketing- An Emerging Channel With Gargantuan Potential</title>
		<link>http://www.marketsmithinc.com/2007/02/mobile-marketing-an-emerging-channel-with-gargantuan-potential/</link>
		<comments>http://www.marketsmithinc.com/2007/02/mobile-marketing-an-emerging-channel-with-gargantuan-potential/#comments</comments>
		<pubDate>Thu, 22 Feb 2007 21:51:40 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing consultants]]></category>
		<category><![CDATA[marketing history]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=232</guid>
		<description><![CDATA[MOBILE MARKETING— AN EMERGING CHANNEL WITH GARGANTUAN POTENTIAL
Mobile marketing reaches and communicates with customers based on an opted-in preference on the part of the consumer to have relevant content sent to his/her cell phone. For instance, let&#8217;s say a customer has opted to receive coupons from his favorite coffee house. While he is within a [...]]]></description>
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		<item>
		<title>New Life for Lillian &#8211; Sun Capital</title>
		<link>http://www.marketsmithinc.com/2006/11/new-life-for-lillian-sun-capital/</link>
		<comments>http://www.marketsmithinc.com/2006/11/new-life-for-lillian-sun-capital/#comments</comments>
		<pubDate>Wed, 01 Nov 2006 20:00:49 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[circulation marketing]]></category>
		<category><![CDATA[circulation planning]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Lillian Vernon]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=199</guid>
		<description><![CDATA[As of late August, 48 people were working in White Plains, down from 128 prior to the acquisition by Sun Capital. Just about every department was scaled back: merchandising, marketing, the online group, creative services, and accounting. Circulation planning has been outsourced to Montclair, NJ-based consultancy Marketsmith. 
Read full Sun Capital article.
]]></description>
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