Brand of the Week: BMW

This week, the Elf on the Shelf ditches the sleigh for a set of German-engineered wheels. Grab a seat and strap-in for a tour of one of the world’s oldest and most recognizable automotive brands. This is “BMW: Brand of the Week.” Founded in Munich, Germany in 1916 and currently the leading brand in the luxury automotive category, BMW …

Top 7 Content Strategy Tips for Digital Marketers

The rise of social media and online publishing has made content the preferred currency of trade. Big Data provides the intelligence behind personalized targeting, but precision is moot if the customer experience doesn’t deliver. Developing a content strategy is mission critical for brands looking to engage and expand their customer base. 1. Be …

4Q Predictions – Government Shutdown and other Market Indicators

Entering the 4th quarter, we see the presence of several soft indicators and recognize the growing uncertainty of the economic forecast. As we prepare our clients for the holiday season, we continue to forecast conservatively. Based on the current industry and economic conditions, we are recommending that businesses adopt a more risk-averse culture …

Retail Crowdsourcing Solutions

Walmart announced today that it will be creating 35,000 full-time jobs for current members of its part-time workforce, another 35,000 of its temporary employees will be shifted to part-time, and 55,000 new hires will be added for the holiday season. Walmart’s decision to bolster in-store staff follows five years of job cuts and a growing discontent …

Androids vs iPhone – Mobile Marketing and the New iPhone 5S

Androids vs iPhone – Mobile Marketing Google’s Android mobile operating system has led the smartphone market share for over a year, but new research on mobile e-commerce transactions shows more mobile shoppers on iOS. When it comes to m-commerce transactions, iOS outpaces Android in all but seven states. The findings of AdTruth’s latest …

The Humana Playbook

Insurance may not be a buzz word in the DRTV arena, but Humana's long-time presence and success begs the question - Why not? …

A Thin Line – But a Venue that Works

The Huffington Post featured an article alerting consumers that some products promoted on Morning Talk Shows are actually paid endorsements. Product placement is a critical component to success, but there is a thin line to the “creep factor.” …

Marketsmith Talks “The Talk”

Marketsmith talks the talk for our clients. As part of integrating marketing initiatives across media, Marketsmith added product placements to the marketing mix. Shark’s Navigator LiftAway was featured on yesterday's episode of “The Talk”. …

Marketsmith helps Major Museum and Publication grow Online Sales

Marketsmith has been engaged to help the magazine for the one of the largest museums in the US to increase its online reach through growing its email file. With weekly updates and feeds, the organization will be able to expand its outreach and customer base for its online store. Marketsmith has been growing the museum’s file by over 1,000 email addresses …