October 10, 2013The rise of social media and online publishing has made content the preferred currency of trade. Big Data provides the intelligence behind personalized targeting, but precision is moot if the customer experience doesn’t deliver. Developing a content strategy is mission critical for brands looking to engage and expand their customer base. 1. Be a Human More >
October 8, 2013Entering the 4th quarter, we see the presence of several soft indicators and recognize the growing uncertainty of the economic forecast. As we prepare our clients for the holiday season, we continue to forecast conservatively. Based on the current industry and economic conditions, we are recommending that businesses adopt a more risk-averse culture this quarter. More >
September 24, 2013Walmart announced today that it will be creating 35,000 full-time jobs for current members of its part-time workforce, another 35,000 of its temporary employees will be shifted to part-time, and 55,000 new hires will be added for the holiday season. Walmart’s decision to bolster in-store staff follows five years of job cuts and a growing More >
September 18, 2013Androids vs iPhone – Mobile Marketing Google’s Android mobile operating system has led the smartphone market share for over a year, but new research on mobile e-commerce transactions shows more mobile shoppers on iOS. When it comes to m-commerce transactions, iOS outpaces Android in all but seven states. The findings of AdTruth’s latest study have More >
May 13, 2013Insurance may not be a buzz word in the DRTV arena, but Humana's long-time presence and success begs the question - Why not?
December 8, 2011The Huffington Post featured an article alerting consumers that some products promoted on Morning Talk Shows are actually paid endorsements. Product placement is a critical component to success, but there is a thin line to the “creep factor.”
November 23, 2011As the holiday season approaches, offline and online stores alike are preparing their special holiday savings sales for days like Black Friday in hopes to bring in more customers.
November 23, 2011Marketsmith talks the talk for our clients. As part of integrating marketing initiatives across media, Marketsmith added product placements to the marketing mix. Shark’s Navigator LiftAway was featured on yesterday's episode of “The Talk”.
October 26, 2011Marketsmith has been engaged to help the magazine for the one of the largest museums in the US to increase its online reach through growing its email file. With weekly updates and feeds, the organization will be able to expand its outreach and customer base for its online store. Marketsmith has been growing the museum’s More >