


<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marketsmith, Inc &#187; marketing management</title>
	<atom:link href="http://www.marketsmithinc.com/tag/marketing-management/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.marketsmithinc.com</link>
	<description>Every Company Needs a Marketsmith</description>
	<lastBuildDate>Thu, 09 Feb 2012 21:22:36 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Canadian Media Giant chooses Marketsmith for Campaign Management</title>
		<link>http://www.marketsmithinc.com/2011/09/canadian-media-giant-chooses-marketsmith-for-campaign-management/</link>
		<comments>http://www.marketsmithinc.com/2011/09/canadian-media-giant-chooses-marketsmith-for-campaign-management/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 13:11:11 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[database management]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[marketing management]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1700</guid>
		<description><![CDATA[Major media company in Canada engaged Marketsmith to handle DRTV campaign management for one of its largest accounts. ]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2011/09/canadian-media-giant-chooses-marketsmith-for-campaign-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lesson Learned From Rupert</title>
		<link>http://www.marketsmithinc.com/2011/07/lesson-learned-from-rupert/</link>
		<comments>http://www.marketsmithinc.com/2011/07/lesson-learned-from-rupert/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 19:58:12 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising strategy]]></category>
		<category><![CDATA[corporate strategy]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[Rupert Murloch]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1486</guid>
		<description><![CDATA[<img src="http://www.marketsmithinc.com/wp-content/uploads/2011/07/0000324821-002.jpg" alt="" title="RUPERT MURDOCH" width="90" class="alignleft size-full wp-image-1488" />For many, the drama of Rupert Murdoch and his company will go practically unnoticed. But those junkies who follow politics, entertainment and cable news are watching in absolute horror. ]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2011/07/lesson-learned-from-rupert/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Galaxy Golf Takes a Page From Men’s Warehouse</title>
		<link>http://www.marketsmithinc.com/2011/07/galaxy-golf-takes-a-page-from-men%e2%80%99s-warehouse/</link>
		<comments>http://www.marketsmithinc.com/2011/07/galaxy-golf-takes-a-page-from-men%e2%80%99s-warehouse/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 17:13:05 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising marketing]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[TV advertisement]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1451</guid>
		<description><![CDATA[Galaxy has made a change and I have noticed.  Typically known over the years for their pretty, fun and hokey spots Galaxy has decided to take a page from Men’s Warehouse and change their direction. Their new approach and voice over is very tactical. ]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2011/07/galaxy-golf-takes-a-page-from-men%e2%80%99s-warehouse/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Economics of Gaga</title>
		<link>http://www.marketsmithinc.com/2011/04/the-economics-of-gaga/</link>
		<comments>http://www.marketsmithinc.com/2011/04/the-economics-of-gaga/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 15:13:19 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[advertising marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[emotional marketing]]></category>
		<category><![CDATA[marketing economics]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1324</guid>
		<description><![CDATA[<img src="http://www.marketsmithinc.com/wp-content/uploads/2011/04/lady-gaga.jpg" alt="Lady Gaga Concert, NJ" title="Lady Gaga Concert, NJ" width="90" class="alignleft size-full wp-image-1325" />This last Friday I had a chance to see Lady Gaga in concert at the Prudential Center, Newark NJ. What was absolutely astonishing to me was the economics of the event and the fact this event was a microcosm of every night in every city she has played around the globe. 

No matter whom I told I was going to see Gaga, each said to me, “She played here last week,”  “My cousin just saw her.” Even my eight year old son wanted to go.   ]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2011/04/the-economics-of-gaga/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Letter from Monica C Smith</title>
		<link>http://www.marketsmithinc.com/2009/07/a-letter-from-monica-c-smith-8/</link>
		<comments>http://www.marketsmithinc.com/2009/07/a-letter-from-monica-c-smith-8/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 21:37:56 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[co-op database]]></category>
		<category><![CDATA[co-op marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=601</guid>
		<description><![CDATA[Dear Colleagues, Today I received an email to Ask the Marketsmith which contained this question: I am receiving conflicting messages about the state of the economy. When is business going to get better and what should I do in the meantime? I am not going to say “Strap your crash helmets on, people. We are [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2009/07/a-letter-from-monica-c-smith-8/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Understanding the Mind of the Multichannel Consumer</title>
		<link>http://www.marketsmithinc.com/2009/05/multi-channel-consumer-marketing-direct-marketing-consutlants/</link>
		<comments>http://www.marketsmithinc.com/2009/05/multi-channel-consumer-marketing-direct-marketing-consutlants/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:08:15 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[direct response marketing]]></category>
		<category><![CDATA[Direct response television]]></category>
		<category><![CDATA[direct response TV]]></category>
		<category><![CDATA[drtv marketing]]></category>
		<category><![CDATA[email makketing]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing analytics]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[multimedia marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=582</guid>
		<description><![CDATA[UNDERSTANDING THE MIND OF THE MULTICHANNEL CONSUMER Presented at NEMOA Spring 2009 by Monica C. Smith, President and CEO, Marketsmith, Inc. As Winston Churchill said, It is well said, there is nothing wrong in change, if it is in the right direction. However, as we all know these days, change does not seem to be [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2009/05/multi-channel-consumer-marketing-direct-marketing-consutlants/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Affiliate Insite</title>
		<link>http://www.marketsmithinc.com/2009/05/online-marketing-paid-search-analysis/</link>
		<comments>http://www.marketsmithinc.com/2009/05/online-marketing-paid-search-analysis/#comments</comments>
		<pubDate>Wed, 13 May 2009 20:52:42 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[affiliate program]]></category>
		<category><![CDATA[direct email marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[direct media sales]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[internet sales]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[paid search analysis]]></category>
		<category><![CDATA[prospecting strategy]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=580</guid>
		<description><![CDATA[AFFILIATE INSITE With the continuing rise in postage and paper costs eating away at the bottom line along with the migration of customers to the Internet, affiliate marketing is widespread among merchants as a means to generate new customers. In 2003, Jupiter Media claimed that close to 50% of all merchants had an affiliate marketing [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2009/05/online-marketing-paid-search-analysis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Data Hygiene Saves Money and Improves Results</title>
		<link>http://www.marketsmithinc.com/2008/07/data-hygiene-saves-money-and-improves-results/</link>
		<comments>http://www.marketsmithinc.com/2008/07/data-hygiene-saves-money-and-improves-results/#comments</comments>
		<pubDate>Sat, 05 Jul 2008 18:37:06 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[cognitive data]]></category>
		<category><![CDATA[data management]]></category>
		<category><![CDATA[marketing analysis]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[Marketsmith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=455</guid>
		<description><![CDATA[Data Hygiene Saves Money and Improves Results Marketsmith performed a test on the use of the Cognitive Data addresses changes and how those names perform 12 months later. The results were twofold: Read Cognitive Data Analysis]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2008/07/data-hygiene-saves-money-and-improves-results/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Next Mile</title>
		<link>http://www.marketsmithinc.com/2007/10/the-next-mile/</link>
		<comments>http://www.marketsmithinc.com/2007/10/the-next-mile/#comments</comments>
		<pubDate>Tue, 09 Oct 2007 19:09:14 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing management]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=361</guid>
		<description><![CDATA[THE NEXT MILE by Monica C. Smith As a runner commits to a marathon for the long haul, so a marketer commits to a database. It takes time for the runner to hit her stride. It is also true for the marketer with a database. The marketing database is still evolving. It has much distance [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2007/10/the-next-mile/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketsmith, Inc. is Selected by Global Library Resource Leader to Improve Sales and Acquisition Strategies Through Actionable Audit and Analysis</title>
		<link>http://www.marketsmithinc.com/2007/07/marketsmith-inc-is-selected-by-global-library-resource-leader-to-improve-sales-and-acquisition-strategies-through-actionable-audit-and-analysis/</link>
		<comments>http://www.marketsmithinc.com/2007/07/marketsmith-inc-is-selected-by-global-library-resource-leader-to-improve-sales-and-acquisition-strategies-through-actionable-audit-and-analysis/#comments</comments>
		<pubDate>Thu, 19 Jul 2007 18:15:18 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[acquisition strategy]]></category>
		<category><![CDATA[list managmenet]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Marketsmith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=429</guid>
		<description><![CDATA[Marketsmith, Inc. is Selected by Global Library Resource Leader to Improve Sales and Acquisition Strategies Through Actionable Audit and Analysis Morristown, NJ- Leading provider of online and offline direct marketing, customer insight, persona and branding expertise to catalogers, retail, investment, business-to-business, manufacturers and other multichannel marketers, Marketsmith, Inc. is selected by provider of furniture, archival [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2007/07/marketsmith-inc-is-selected-by-global-library-resource-leader-to-improve-sales-and-acquisition-strategies-through-actionable-audit-and-analysis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

