Chanel’s in-store driver for Spring – LOVE IT. It’s so smart and fun. When you open it there’s a simulated shopping bag inside with six 5 1/2 X 8 black and white postcards for the launch of the Chanel Mademoiselle line. It is the best in-store retail driver I’ve seen in a long time. It’s smart, inspiring, and making me feel that I have got to buy one. When we talk about engaging customers and prospects through direct mail, this is what we’re talking about.
Monica C Smith
Inc. 500 #135
EY Entrepreneur of the Year
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