March 21, 2011Japan’s recent disaster is more than a regional super-crisis; It’s an international crisis. Japan’s woes have created a tri-fold problem for the US economy.
March 18, 2011Like a fine glass of wine this book needs to be savored. They took a risk, no doubt, but I think they made a great choice.
January 24, 2011I carry my phone everywhere; it does everything for me. Not only do I always have Facebook, email, text messages, and standard phone service to keep in touch and up to speed, I use shopping apps to make sure I’m getting the best deal. I’ve even commented, “If I could use my phone to pay More >
January 21, 2011Morristown, NJ – Marketsmith has been selected to develop and execute an exciting event and partnership for a holiday promotion for La Perla, a manufacturer and retailer of women’s luxury intimate apparel. We have created a retail event between La Perla and Veuve Clicquot, a true Champagne that’s part of Moet Hennessey USA, which is More >
January 5, 2011There’s always been a huge obstacle to effective CRM at the retail level. Traditionally, a sales person hasn’t been able to fully tap into a customer’s shopping history and preferences while assisting the customer in-person. That level of service has only been possible when the customer has a personal relationship with their sales rep. What’s More >
December 31, 2010This article, “Luxury brands approaching revolutionary CRM innovations: expert” by Peter Finocchiaro, points out that database analysis and customer service access to that data will bring a new level of individualized CRM to luxury marketers. In a time where many brands are resorting to deep discounts to stay in the black, luxury retailers understand that More >
March 8, 2010A niche luxury retailer looking to expand its multichannel marketing efforts has employed Marketsmith to build a marketing database and provide ongoing marketing and database services. “Our marketing database solution is designed specifically to meet the needs of retailers who need a cost effective method to help them understand their customers better and market more More >
July 12, 2008HIGH-END CHILDREN’S APPAREL COMPANY RELIES ON MARKETSMITH Retailer/mailer of high-end children’s clothing has selected Marketsmith to review its circulation plans and recommend acquisition strategies to grow its exclusive market. “Once again,” commented Monica C. Smith, President and CEO of Marketsmith, “We have been selected to help a multichannel marketer improve its performance in the luxury More >
Letters From Monica C Smith
July 8, 2008Happy Summer! In this issue I take another leap into the world of diagnosing the realities of our industry, how it affects your business, and then a road map to success. The last newsletter received an overwhelming response and our mail list grew another 20% from you all forwarding it. It would be remiss of More >