Chanel Scores With Direct Mail

Chanel In-Store Direct MailerChanel’s in-store driver for Spring – LOVE IT. It’s so smart and fun. When you open it there’s a simulated shopping bag inside with six 5 1/2 X 8 black and white postcards for the launch of the Chanel Mademoiselle line. …

Starbucks and the Future of Mobile Marketing and CRM

I carry my phone everywhere; it does everything for me. Not only do I always have Facebook, email, text messages, and standard phone service to keep in touch and up to speed, I use shopping apps to make sure I’m getting the best deal. I’ve even commented, “If I could use my phone to pay for transactions in brick and mortar stores, I’d never …

The Verizon Store Gets Retail CRM

There’s always been a huge obstacle to effective CRM at the retail level. Traditionally, a sales person hasn’t been able to fully tap into a customer’s shopping history and preferences while assisting the customer in-person. That level of service has only been possible when the customer has a personal relationship with their sales rep. What’s …

Redefining CRM: Luxury Brands Take Note

This article, “Luxury brands approaching revolutionary CRM innovations: expert” by Peter Finocchiaro, points out that database analysis and customer service access to that data will bring a new level of individualized CRM to luxury marketers. In a time where many brands are resorting to deep discounts to stay in the black, luxury retailers understand …

High-end Children’s Apparel Company Relies on Marketsmith

HIGH-END CHILDREN’S APPAREL COMPANY RELIES ON MARKETSMITH Retailer/mailer of high-end children’s clothing has selected Marketsmith to review its circulation plans and recommend acquisition strategies to grow its exclusive market. “Once again,” commented Monica C. Smith, President and CEO of Marketsmith, “We have been selected …

A Letter From Monica C Smith

Happy Summer! In this issue I take another leap into the world of diagnosing the realities of our industry, how it affects your business, and then a road map to success. The last newsletter received an overwhelming response and our mail list grew another 20% from you all forwarding it. It would be remiss of me not to say thank you for all those who …