http://www.marketsmithinc.com Every Company Needs a Marketsmith Thu, 09 Feb 2012 21:22:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketsmithinc.com/2011/07/netflix-raises-price-of-dvd-and-online-movies-package-by-60/ http://www.marketsmithinc.com/2011/07/netflix-raises-price-of-dvd-and-online-movies-package-by-60/#comments Thu, 14 Jul 2011 14:33:21 +0000 Jon Brown http://www.marketsmithinc.com/?p=1474 On Tuesday, Netflix announced that they were changing the pricing structure to split Streaming and Mailed DVDs into two different plans. If subscribers wish to have both plans, prices will increase by over 60%. ]]> http://www.marketsmithinc.com/2011/07/netflix-raises-price-of-dvd-and-online-movies-package-by-60/feed/ 0 http://www.marketsmithinc.com/2011/04/sierra-trading-post-doubles-conversion-rates-through-facebook-e-commerce/ http://www.marketsmithinc.com/2011/04/sierra-trading-post-doubles-conversion-rates-through-facebook-e-commerce/#comments Wed, 06 Apr 2011 17:53:36 +0000 Dmitri Pestrikov http://www.marketsmithinc.com/?p=1264 Facebook is continuing to generate stories of interest regarding client e-commerce success. Sierra Trading Post has reported that in a month’s time their website was able to generate double the conversion rates via Facebook e-commerce.]]> http://www.marketsmithinc.com/2011/04/sierra-trading-post-doubles-conversion-rates-through-facebook-e-commerce/feed/ 0 http://www.marketsmithinc.com/2011/02/market-less-to-make-more-never-a-wise-strategy/ http://www.marketsmithinc.com/2011/02/market-less-to-make-more-never-a-wise-strategy/#comments Fri, 04 Feb 2011 22:23:21 +0000 Dmitri Pestrikov http://www.marketsmithinc.com/?p=1144 Market less and make more seems to be the inferred take-away from Juan Martinez of DM News. However, comparing two moderately related indicators does not show the full picture. A 10% cut in marketing spend was not the main driver for the success of Netflix, Inc in Q4 of the past year.]]> http://www.marketsmithinc.com/2011/02/market-less-to-make-more-never-a-wise-strategy/feed/ 0 http://www.marketsmithinc.com/2010/08/marketsmith-performed-website-audit-for-major-museum-and-created-roadmap-for-2mm-rebuild/ http://www.marketsmithinc.com/2010/08/marketsmith-performed-website-audit-for-major-museum-and-created-roadmap-for-2mm-rebuild/#comments Fri, 27 Aug 2010 20:39:03 +0000 Marketsmith http://www.marketsmithinc.com/?p=1016 http://www.marketsmithinc.com/2010/08/marketsmith-performed-website-audit-for-major-museum-and-created-roadmap-for-2mm-rebuild/feed/ 0 http://www.marketsmithinc.com/2009/12/letter-from-monica-c-smith/ http://www.marketsmithinc.com/2009/12/letter-from-monica-c-smith/#comments Tue, 15 Dec 2009 17:39:38 +0000 Marketsmith http://www.marketsmithinc.com/blog/?p=765 http://www.marketsmithinc.com/2009/12/letter-from-monica-c-smith/feed/ 0 http://www.marketsmithinc.com/2009/07/drtv-giant-increases-reliance-on-marketsmith-for-media-buying-and-marketing-services/ http://www.marketsmithinc.com/2009/07/drtv-giant-increases-reliance-on-marketsmith-for-media-buying-and-marketing-services/#comments Mon, 13 Jul 2009 19:40:25 +0000 Marketsmith http://www.marketsmithinc.com/blog/?p=570 http://www.marketsmithinc.com/2009/07/drtv-giant-increases-reliance-on-marketsmith-for-media-buying-and-marketing-services/feed/ 0 http://www.marketsmithinc.com/2009/05/a-letter-from-monica-c-smith-7/ http://www.marketsmithinc.com/2009/05/a-letter-from-monica-c-smith-7/#comments Wed, 13 May 2009 21:34:29 +0000 Marketsmith http://www.marketsmithinc.com/blog/?p=599 http://www.marketsmithinc.com/2009/05/a-letter-from-monica-c-smith-7/feed/ 0 http://www.marketsmithinc.com/2009/05/database-marketing-outsourced-circulation-planning/ http://www.marketsmithinc.com/2009/05/database-marketing-outsourced-circulation-planning/#comments Wed, 13 May 2009 21:17:17 +0000 Marketsmith http://www.marketsmithinc.com/blog/?p=590 http://www.marketsmithinc.com/2009/05/database-marketing-outsourced-circulation-planning/feed/ 0 http://www.marketsmithinc.com/2009/05/multi-channel-consumer-marketing-direct-marketing-consutlants/ http://www.marketsmithinc.com/2009/05/multi-channel-consumer-marketing-direct-marketing-consutlants/#comments Wed, 13 May 2009 21:08:15 +0000 Marketsmith http://www.marketsmithinc.com/blog/?p=582 http://www.marketsmithinc.com/2009/05/multi-channel-consumer-marketing-direct-marketing-consutlants/feed/ 0 http://www.marketsmithinc.com/2009/05/online-marketing-paid-search-analysis/ http://www.marketsmithinc.com/2009/05/online-marketing-paid-search-analysis/#comments Wed, 13 May 2009 20:52:42 +0000 Marketsmith http://www.marketsmithinc.com/blog/?p=580 http://www.marketsmithinc.com/2009/05/online-marketing-paid-search-analysis/feed/ 0