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	<title>Marketsmith, Inc &#187; DRTV</title>
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	<link>http://www.marketsmithinc.com</link>
	<description>Every Company Needs a Marketsmith</description>
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		<title>Marketsmith looks Forward…</title>
		<link>http://www.marketsmithinc.com/2012/01/marketsmith-looks-forward%e2%80%a6/</link>
		<comments>http://www.marketsmithinc.com/2012/01/marketsmith-looks-forward%e2%80%a6/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 18:50:43 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[Catalog/Direct Mail]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Cross-Channel Marketing]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[Telescoping]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1933</guid>
		<description><![CDATA[DRTV – DRTV will continue to thrive. Spending will increase. More catalogers and other traditional advertisers will explore DRTV as a less expensive acquisition channel that will build their customer bases and fuel future sales. DRTV gives advertisers both immediate responses and compounds its effect by driving sales across other channels including Internet, retail, catalog [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Humana strikes a Different Chord</title>
		<link>http://www.marketsmithinc.com/2011/11/humana-strikes-a-different-chord/</link>
		<comments>http://www.marketsmithinc.com/2011/11/humana-strikes-a-different-chord/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 16:39:27 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[DRTV]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1827</guid>
		<description><![CDATA[Something feels different about Humana and their approach to advertising.  It seems fresh, clear, and evocative.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>As Seen on TV Band makes One More Smith’s Chesterfest a resounding success!</title>
		<link>http://www.marketsmithinc.com/2011/10/as-seen-on-tv-band-makes-one-more-smith%e2%80%99s-chesterfest-a-resounding-success/</link>
		<comments>http://www.marketsmithinc.com/2011/10/as-seen-on-tv-band-makes-one-more-smith%e2%80%99s-chesterfest-a-resounding-success/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 13:14:27 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[chesterfest]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[One More Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1792</guid>
		<description><![CDATA[Marketsmith, Inc. and One More Smith want to personally thank Jeff Meltzer (Lead Guitar/Vocals), John Fletcher (Bass/Vocals), Kristy Dumpert (Vocals), Dick Wechsler (Rhythm Guitar), Alan Stein (Keyboards/Vocals) and Joey Kirkman (Drums).]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2011/10/as-seen-on-tv-band-makes-one-more-smith%e2%80%99s-chesterfest-a-resounding-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Smart Mouth is a Solid Creative for Drive to Retail and Swivel Store is Classic DR Done Well</title>
		<link>http://www.marketsmithinc.com/2011/10/smart-mouth-is-a-solid-creative-for-drive-to-retail-and-swivel-store-is-classic-dr-done-well/</link>
		<comments>http://www.marketsmithinc.com/2011/10/smart-mouth-is-a-solid-creative-for-drive-to-retail-and-swivel-store-is-classic-dr-done-well/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 18:22:41 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[drtv marketing]]></category>
		<category><![CDATA[short form]]></category>
		<category><![CDATA[Smart Mouth]]></category>
		<category><![CDATA[Swivel Store]]></category>
		<category><![CDATA[TV advertisement]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1784</guid>
		<description><![CDATA[There have been quite a few spots that have stood out to me, and as summer comes to a close and the fall season is upon us I look back to see which spots made the grade. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Acquiring New Customers through DRTV is More Cost Efficient than Other Direct to Consumer Methods</title>
		<link>http://www.marketsmithinc.com/2011/09/acquiring-new-customers-through-drtv-is-more-cost-efficient-than-other-direct-to-consumer-methods/</link>
		<comments>http://www.marketsmithinc.com/2011/09/acquiring-new-customers-through-drtv-is-more-cost-efficient-than-other-direct-to-consumer-methods/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 21:21:07 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[drtv marketing]]></category>
		<category><![CDATA[DRTV segmentation]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1741</guid>
		<description><![CDATA[Marketsmith is working with Paul Fredrick to help develop and execute a strategy to recruit new customers using DRTV.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketsmith determines upside potential for Direct Response Beauty Merchant</title>
		<link>http://www.marketsmithinc.com/2011/09/marketsmith-determines-upside-potential-for-direct-response-beauty-merchant/</link>
		<comments>http://www.marketsmithinc.com/2011/09/marketsmith-determines-upside-potential-for-direct-response-beauty-merchant/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 14:23:47 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[drtv marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[multichannel marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1718</guid>
		<description><![CDATA[Niche DRTV marketer in the Beauty market asked Marketsmith to review its current performance to identify opportunities for growth through improved media and marketing strategy. ]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2011/09/marketsmith-determines-upside-potential-for-direct-response-beauty-merchant/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Canadian Media Giant chooses Marketsmith for Campaign Management</title>
		<link>http://www.marketsmithinc.com/2011/09/canadian-media-giant-chooses-marketsmith-for-campaign-management/</link>
		<comments>http://www.marketsmithinc.com/2011/09/canadian-media-giant-chooses-marketsmith-for-campaign-management/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 13:11:11 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[database management]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[marketing management]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1700</guid>
		<description><![CDATA[Major media company in Canada engaged Marketsmith to handle DRTV campaign management for one of its largest accounts. ]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2011/09/canadian-media-giant-chooses-marketsmith-for-campaign-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Creative is Weak Expect a Rocky Bottom</title>
		<link>http://www.marketsmithinc.com/2011/08/when-creative-is-weak-expect-a-rocky-bottom/</link>
		<comments>http://www.marketsmithinc.com/2011/08/when-creative-is-weak-expect-a-rocky-bottom/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 19:14:44 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[drtv marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[short form]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1599</guid>
		<description><![CDATA[Recently, embedded in an On Demand Comcast video was a short form creative for the non-stick cookware StoneDine.  While, I remember seeing it some time back; this time I found the creative tough to sit through. ]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2011/08/when-creative-is-weak-expect-a-rocky-bottom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lesson Learned From Rupert</title>
		<link>http://www.marketsmithinc.com/2011/07/lesson-learned-from-rupert/</link>
		<comments>http://www.marketsmithinc.com/2011/07/lesson-learned-from-rupert/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 19:58:12 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising strategy]]></category>
		<category><![CDATA[corporate strategy]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[Rupert Murloch]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1486</guid>
		<description><![CDATA[<img src="http://www.marketsmithinc.com/wp-content/uploads/2011/07/0000324821-002.jpg" alt="" title="RUPERT MURDOCH" width="90" class="alignleft size-full wp-image-1488" />For many, the drama of Rupert Murdoch and his company will go practically unnoticed. But those junkies who follow politics, entertainment and cable news are watching in absolute horror. ]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2011/07/lesson-learned-from-rupert/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Are Non-Profits Smarter than a Fifth Grader?</title>
		<link>http://www.marketsmithinc.com/2011/07/are-non-profits-smarter-than-a-fifth-grader/</link>
		<comments>http://www.marketsmithinc.com/2011/07/are-non-profits-smarter-than-a-fifth-grader/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 23:34:35 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[ASPCA]]></category>
		<category><![CDATA[drtv marketing]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[non-profit]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1483</guid>
		<description><![CDATA[<a href="http://www.marketsmithinc.com/wp-content/uploads/2011/07/behumane.jpg"><img src="http://www.marketsmithinc.com/wp-content/uploads/2011/07/behumane.jpg" alt="" title="behumane" width="90" class="alignleft size-full wp-image-1484" /></a>We have finally settled into our new office and are enjoying all of our new amenities. Our new space has all the necessary tools to keep us informed.  We have televisions that are running spots, infomercials, displaying tweets and Facebook pages.]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2011/07/are-non-profits-smarter-than-a-fifth-grader/feed/</wfw:commentRss>
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