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	<title>Marketsmith, Inc &#187; Direct response television</title>
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	<description>Every Company Needs a Marketsmith</description>
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		<title>Marketsmith Response Expo Sponsor</title>
		<link>http://www.marketsmithinc.com/2011/05/marketsmith-response-expo-sponsor/</link>
		<comments>http://www.marketsmithinc.com/2011/05/marketsmith-response-expo-sponsor/#comments</comments>
		<pubDate>Thu, 05 May 2011 18:31:33 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[DRTV]]></category>
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		<description><![CDATA[Marketsmith was a proud sponsor at Response Expo May 3-5 in San Diego. This key DRTV Spring event sponsored by the Direct Response Marketing Alliance and Response Magazine brought over 3000 corporate marketers, direct response agencies, traditional advertising executives and television world folks together to network and learn from each other. Marketsmith is pleased to [...]]]></description>
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		<title>Omaha Steaks Needs DRTV</title>
		<link>http://www.marketsmithinc.com/2011/04/omaha-steaks-needs-drtv/</link>
		<comments>http://www.marketsmithinc.com/2011/04/omaha-steaks-needs-drtv/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 13:23:28 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
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		<category><![CDATA[direct response marketing]]></category>
		<category><![CDATA[Direct response television]]></category>
		<category><![CDATA[DRTV analysis]]></category>
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		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1330</guid>
		<description><![CDATA[<img src="http://www.marketsmithinc.com/wp-content/uploads/2011/04/omaha-steaks.jpg" alt="Omaha Steaks DRTV" title="Omaha Steaks DRTV" width="90" class="alignleft size-full wp-image-1331" />Please do not think I’m on <a href="http://www.marketsmithinc.com/2011/04/drtv-trumps-trump/">Celebrity Apprentice overload</a>. However I did catch the episode this last week when Omaha Steaks paid to have a twenty-minute show built by the celebrities. If I were Omaha Steaks, I would demand my money back as both shows were not only terrible, but I think showed the entire Brand in a weak light. ]]></description>
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		<title>Marketsmith new DRTV analytics algorithm improves outcomes from Day 1</title>
		<link>http://www.marketsmithinc.com/2010/06/marketsmith-new-drtv-analytics-algorithm-improves-outcomes-from-day-1/</link>
		<comments>http://www.marketsmithinc.com/2010/06/marketsmith-new-drtv-analytics-algorithm-improves-outcomes-from-day-1/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:25:47 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[DRTV]]></category>
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		<category><![CDATA[Direct response television]]></category>
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		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1002</guid>
		<description><![CDATA[Marketsmith is rolling out a new analytical framework to DRTV retailers, agencies and media buyers to improve media performance and control upfront costs. In a head to head comparison, Marketsmith delivered 28% higher MER for DRTV client using our proprietary media analysis methodology. Marketsmith employed our Tier Report analysis to identify the media outlets, dayparts, [...]]]></description>
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		<title>Growing DRTV Powerhouse selects Marketsmith</title>
		<link>http://www.marketsmithinc.com/2010/03/growing-drtv-powerhouse-selects-marketsmith/</link>
		<comments>http://www.marketsmithinc.com/2010/03/growing-drtv-powerhouse-selects-marketsmith/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 12:54:08 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[DRTV]]></category>
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		<category><![CDATA[direct response marketing]]></category>
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		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=982</guid>
		<description><![CDATA[Marketsmith has been selected by a young DRTV marketer to provide all marketing and media services. With a directive to grow, this consumer service provider is relying on Marketsmith to provide all media and marketing strategy as well as management of program execution. “We are thrilled to be working hand in glove with this dynamic [...]]]></description>
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		<title>Understanding the Mind of the Multichannel Consumer</title>
		<link>http://www.marketsmithinc.com/2009/05/multi-channel-consumer-marketing-direct-marketing-consutlants/</link>
		<comments>http://www.marketsmithinc.com/2009/05/multi-channel-consumer-marketing-direct-marketing-consutlants/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:08:15 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
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		<category><![CDATA[Direct response television]]></category>
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		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[web marketing]]></category>

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		<description><![CDATA[UNDERSTANDING THE MIND OF THE MULTICHANNEL CONSUMER Presented at NEMOA Spring 2009 by Monica C. Smith, President and CEO, Marketsmith, Inc. As Winston Churchill said, It is well said, there is nothing wrong in change, if it is in the right direction. However, as we all know these days, change does not seem to be [...]]]></description>
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