http://www.marketsmithinc.com Every Company Needs a Marketsmith Thu, 09 Feb 2012 21:22:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketsmithinc.com/2011/10/frontgate-gets-jiggy-with-it/ http://www.marketsmithinc.com/2011/10/frontgate-gets-jiggy-with-it/#comments Tue, 04 Oct 2011 21:08:12 +0000 Marketsmith http://www.marketsmithinc.com/?p=1777 Don’t ever doubt Frontgate’s talent to keep things interesting. Check out their October 2011, 88 page catalog plus their 16 page “Best-of-Breed” edition of pet products.]]> http://www.marketsmithinc.com/2011/10/frontgate-gets-jiggy-with-it/feed/ 0 http://www.marketsmithinc.com/2011/10/ulta-forgets-its-brand-at-the-box/ http://www.marketsmithinc.com/2011/10/ulta-forgets-its-brand-at-the-box/#comments Tue, 04 Oct 2011 18:57:22 +0000 Monica C Smith http://www.marketsmithinc.com/?p=1772 ULTA left its Brand behind in the new October 32-page sale book. Initially I was excited to see the piece show up; since I was utterly bored with what had been coming through the mail box.]]> http://www.marketsmithinc.com/2011/10/ulta-forgets-its-brand-at-the-box/feed/ 0 http://www.marketsmithinc.com/2011/09/citi-get%e2%80%99s-their-direct-mail-wrong/ http://www.marketsmithinc.com/2011/09/citi-get%e2%80%99s-their-direct-mail-wrong/#comments Thu, 29 Sep 2011 21:22:14 +0000 Marketsmith http://www.marketsmithinc.com/?p=1763 http://www.marketsmithinc.com/2011/09/citi-get%e2%80%99s-their-direct-mail-wrong/feed/ 0 http://www.marketsmithinc.com/2011/08/marketsmith-congratulates-steuben-on-their-rebranding-success/ http://www.marketsmithinc.com/2011/08/marketsmith-congratulates-steuben-on-their-rebranding-success/#comments Mon, 08 Aug 2011 19:04:54 +0000 Marketsmith http://www.marketsmithinc.com/?p=1598 http://www.marketsmithinc.com/2011/08/marketsmith-congratulates-steuben-on-their-rebranding-success/feed/ 0 http://www.marketsmithinc.com/2011/05/marketsmiths-carina-pologruto-one-of-dmnews-thirty-under-30-the-best-and-brightest-young-direct-marketers/ http://www.marketsmithinc.com/2011/05/marketsmiths-carina-pologruto-one-of-dmnews-thirty-under-30-the-best-and-brightest-young-direct-marketers/#comments Mon, 02 May 2011 14:34:33 +0000 Marketsmith http://www.marketsmithinc.com/?p=1334 http://www.marketsmithinc.com/2011/05/marketsmiths-carina-pologruto-one-of-dmnews-thirty-under-30-the-best-and-brightest-young-direct-marketers/feed/ 0 http://www.marketsmithinc.com/2011/04/infomercial-media-cost-update/ http://www.marketsmithinc.com/2011/04/infomercial-media-cost-update/#comments Wed, 27 Apr 2011 17:16:03 +0000 Keith Muhlon http://www.marketsmithinc.com/?p=1329 The Comcast/NBC Universal merger has resulted in inflating prices on stations like E!, Style, Golf, G4, Versus, and Sprout - all originally under Comcast’s umbrella, but now under NBC Universal. We often see spikes in 2nd quarter media rates but with the consolidation of the market among other market factors, we have seen Bravo and CNBC suffer on an ROI-basis in April.]]> http://www.marketsmithinc.com/2011/04/infomercial-media-cost-update/feed/ 0 http://www.marketsmithinc.com/2011/04/parents-magazine-raises-the-bar/ http://www.marketsmithinc.com/2011/04/parents-magazine-raises-the-bar/#comments Thu, 21 Apr 2011 20:00:32 +0000 Monica C Smith http://www.marketsmithinc.com/?p=1319 Editor-in-Chief Dana Points of Parents Magazine, who has held the post since 2008, has really taken the magazine to another level. Not too long ago I was becoming disenchanted with the publishing world and only looked forward to the expose of Rolling Stone magazine. ]]> http://www.marketsmithinc.com/2011/04/parents-magazine-raises-the-bar/feed/ 0 http://www.marketsmithinc.com/2011/04/justice-in-store-spring-driver-%e2%80%93-an-explosion-of-creative/ http://www.marketsmithinc.com/2011/04/justice-in-store-spring-driver-%e2%80%93-an-explosion-of-creative/#comments Tue, 19 Apr 2011 14:13:23 +0000 Monica C Smith http://www.marketsmithinc.com/?p=1306 The marketing is a little much for me, but it works. It was absolutely a mailbox disruptor and the interesting photography puts this marketing piece in a “let’s see if it works” category.]]> http://www.marketsmithinc.com/2011/04/justice-in-store-spring-driver-%e2%80%93-an-explosion-of-creative/feed/ 0 http://www.marketsmithinc.com/2011/04/home-decorators%e2%80%99-catalog-with-martha-stewart-line-a-winner/ http://www.marketsmithinc.com/2011/04/home-decorators%e2%80%99-catalog-with-martha-stewart-line-a-winner/#comments Tue, 19 Apr 2011 12:49:46 +0000 Monica C Smith http://www.marketsmithinc.com/?p=1303 The May 2011 catalog is ground breaking for them. Welcome Home Decorators – this book is very well done. The cover, the introduction of the Martha Stewart product line, the propping, and the pace make this book not only one to watch, but a Brand that feels like it could be a strong competitor in the home furnishings category.]]> http://www.marketsmithinc.com/2011/04/home-decorators%e2%80%99-catalog-with-martha-stewart-line-a-winner/feed/ 0 http://www.marketsmithinc.com/2011/04/ittle-tykes-almost-makes-the-grade/ http://www.marketsmithinc.com/2011/04/ittle-tykes-almost-makes-the-grade/#comments Mon, 18 Apr 2011 20:41:58 +0000 Monica C Smith http://www.marketsmithinc.com/?p=1301 Overall, this catalog is close but still has a long way to go. They selected a digest size with three tabs and it’s a little unsightly. Inside, the pace needs work and I’m not sure about the thinking around the organization. ]]> http://www.marketsmithinc.com/2011/04/ittle-tykes-almost-makes-the-grade/feed/ 0