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Brand of the Week: FreshDirect

This week, the Elf on the Shelf gets in the spirit of the season by sponsoring a free lunch for the less fortunate. Log-on, click order, and kick back, because those tasty treats will be More >

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Experience Pros Radio Show Interviews Monica C Smith

This Wednesday, Angel Tuccy and Eric Reamer, the hosts of a national business program that critics have called ‘The Most Positive Business Radio Show’ on air today, sat down with Marketsmith, Inc. CEO Monica C More >

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D2C 2013 – Inside the ERA Experience

The last day of D2C 2013 is upon us! With nearly 4,000 of the most experienced marketers from all across the direct response industry in attendance, this year’s convention is heated up and in high More >

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FCC Revises Telephone Consumer Protection Act

Does your business place unsolicited, pre-recorded phone calls or text messages? If you answered yes, you have until October 16th to achieve full compliance with new FCC revisions to the Telephone Consumer Protection Act. The More >

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A Direct Marketer’s Guide to Millennial Marketing

Recent digital developments have reinforced the importance of keeping pace with emerging technologies as consumer touchpoints evolve and expand. However, the amount of attention paid to this field may have inaccurately skewed perceptions of successful Millennial marketing.

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Duluth Trading Expands in DRTV

Has anyone else seen recent short form advertising for Duluth Trading? Refreshing, on-brand, and attention-grabbing, Duluth has spread their wings into DRTV in a much bigger way this year for Q4. Duluth has taken great stride over the past 12 months to engage the customer, and they are setting an example for other classic DM businesses in how to encompass the customer in an omni-channel environment.

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Hurricane Sandy’s Effects on Media

As we all know, Hurricane Sandy has hit the East Coast hard and left disaster in her wake. In addition to tragic personal losses, marketers face many obstacles in Q4. For many of us who depend on TV advertising to drive our business, here is what we’re up against.

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In Our Mailbox: Two Tempting Treats

This week we received catalogs from competing food purveyors Mackenzie Limited and Mrs. Fields. Which one came out on top?

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Education Sessions at D2C: Marketsmith Weighs In

Day 1 Video Assets: Pots of Gold As the time an online marketer has to capture consumer interest wanes, the use of video surpasses text in engaging the potential lifetime customer.  The emergence of the More >