Direct marketers are shifting from response to engagement as they seek to build connections with consumers through social media interactions and other customized, direct-to-consumer tactics. The shift to engagement is largely the result of digital disruption in the consumer’s path to purchase, which has complicated the traditional channels of distribution by empowering consumers to make […]
This week, the Elf on the Shelf gets in the spirit of the season by sponsoring a free lunch for the less fortunate. Log-on, click order, and kick back, because those tasty treats will be here before you know it! This is “FreshDirect: Brand of the Week.” FreshDirect is an online-only grocer that custom-prepares groceries […]
This Wednesday, Angel Tuccy and Eric Reamer, the hosts of a national business program that critics have called ‘The Most Positive Business Radio Show’ on air today, sat down with Marketsmith, Inc. CEO Monica C Smith to discuss the story behind her industry-acclaimed success and get her take on where the direct response marketing industry […]
The last day of D2C 2013 is upon us! With nearly 4,000 of the most experienced marketers from all across the direct response industry in attendance, this year’s convention is heated up and in high gear! Hot Topics & Industry Buzz at ERA Breaking into DR – And how to Do it Right Taking a […]
Does your business place unsolicited, pre-recorded phone calls or text messages? If you answered yes, you have until October 16th to achieve full compliance with new FCC revisions to the Telephone Consumer Protection Act. The Telephone Consumer Protection Act (TCPA) of 1991 prohibits businesses from placing automated calls to people without the express consent of […]
Recent digital developments have reinforced the importance of keeping pace with emerging technologies as consumer touchpoints evolve and expand. However, the amount of attention paid to this field may have inaccurately skewed perceptions of successful Millennial marketing.
Has anyone else seen recent short form advertising for Duluth Trading? Refreshing, on-brand, and attention-grabbing, Duluth has spread their wings into DRTV in a much bigger way this year for Q4. Duluth has taken great stride over the past 12 months to engage the customer, and they are setting an example for other classic DM businesses in how to encompass the customer in an omni-channel environment.
As we all know, Hurricane Sandy has hit the East Coast hard and left disaster in her wake. In addition to tragic personal losses, marketers face many obstacles in Q4. For many of us who depend on TV advertising to drive our business, here is what we’re up against.
Day 1 Video Assets: Pots of Gold As the time an online marketer has to capture consumer interest wanes, the use of video surpasses text in engaging the potential lifetime customer. The emergence of the on-the-go shopper using their mobile phone as their main medium doesn’t have the luxury of time to read large amounts […]
Questions? Comments? Want to take your brand from direct response to precise response? We're happy to talk at any time.