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	<title>Marketsmith, Inc &#187; direct mail marketing</title>
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	<link>http://www.marketsmithinc.com</link>
	<description>Every Company Needs a Marketsmith</description>
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		<title>Best Holiday Branding Direct Mail Piece 2011 – Tory Burch</title>
		<link>http://www.marketsmithinc.com/2012/01/best-holiday-branding-direct-mail-piece-2011-%e2%80%93-tory-burch/</link>
		<comments>http://www.marketsmithinc.com/2012/01/best-holiday-branding-direct-mail-piece-2011-%e2%80%93-tory-burch/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 22:45:04 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Best December 2011 Catalogs]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[Holiday 2011]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1939</guid>
		<description><![CDATA[Mickey Racine Beradelli does it again with a Branded piece that puts an intelligent twist on the mantra actions speak louder than words.  Their holiday gift guide allows the products to do all the talking.]]></description>
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		<title>Best Holiday Drive to Retail Direct Mail Piece 2011 – TJ Maxx</title>
		<link>http://www.marketsmithinc.com/2012/01/best-holiday-drive-to-retail-direct-mail-piece-2011-%e2%80%93-tj-maxx/</link>
		<comments>http://www.marketsmithinc.com/2012/01/best-holiday-drive-to-retail-direct-mail-piece-2011-%e2%80%93-tj-maxx/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 22:42:15 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Best December 2011 Catalogs]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[Holiday 2011]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1937</guid>
		<description><![CDATA[The TJ Maxx holiday direct mail piece reminds consumer’s why they have been in existence for over 35 years.  The simple but effective message of gifts for everyone at a great price resonates strong with today’s economy.]]></description>
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		<title>Best Holiday Drive to Web Direct Mail Piece 2011 – Shutterfly, Holiday Cards &amp; Gifts</title>
		<link>http://www.marketsmithinc.com/2012/01/best-holiday-drive-to-web-direct-mail-piece-2011-%e2%80%93-shutterfly-holiday-cards-gifts/</link>
		<comments>http://www.marketsmithinc.com/2012/01/best-holiday-drive-to-web-direct-mail-piece-2011-%e2%80%93-shutterfly-holiday-cards-gifts/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 22:36:26 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Best December 2011 Catalogs]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[Holiday 2011]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1934</guid>
		<description><![CDATA[Internet retailer Shutterfly uses tradition to triumph this holiday season with a very sophisticated direct mail piece. The gift guide is easy to shop holiday and drives you to the website at the bottom of every page. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Take Careful Aim at Moving Targets</title>
		<link>http://www.marketsmithinc.com/2012/01/take-careful-aim-at-moving-targets/</link>
		<comments>http://www.marketsmithinc.com/2012/01/take-careful-aim-at-moving-targets/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 18:15:02 +0000</pubDate>
		<dc:creator>Michael Waksbaum</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[direct mail marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1931</guid>
		<description><![CDATA[New movers are excellent prospects for Direct Mailings as they will spend more in the first three months after their move than their non-mover counterparts do over a five-year period. ]]></description>
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		<title>Banana Republic Saved Me from the Mailbox Blues</title>
		<link>http://www.marketsmithinc.com/2011/11/banana-republic-saved-me-from-the-mailbox-blues/</link>
		<comments>http://www.marketsmithinc.com/2011/11/banana-republic-saved-me-from-the-mailbox-blues/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 20:05:29 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[direct mail marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1829</guid>
		<description><![CDATA[The mailbox is so boring these days, but during the recent power outage Banana Republic saved me from the dreary, been-there-done-that catalog and postcard we've all seen too often.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Frontgate Gets Jiggy With It</title>
		<link>http://www.marketsmithinc.com/2011/10/frontgate-gets-jiggy-with-it/</link>
		<comments>http://www.marketsmithinc.com/2011/10/frontgate-gets-jiggy-with-it/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 21:08:12 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Offline Catalog/Direct Mail]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[catalog strategy]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Frontgate]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1777</guid>
		<description><![CDATA[<img src="http://www.marketsmithinc.com/wp-content/uploads/2011/10/cover.jpg" alt="" title="cover" width="90" class="alignleft size-full wp-image-1778" />Don’t ever doubt Frontgate’s talent to keep things interesting. Check out their October 2011, 88 page catalog plus their 16 page “Best-of-Breed” edition of pet products.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>CVS – Gray Matters</title>
		<link>http://www.marketsmithinc.com/2011/09/cvs-%e2%80%93-gray-matters/</link>
		<comments>http://www.marketsmithinc.com/2011/09/cvs-%e2%80%93-gray-matters/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 18:15:34 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Offline Catalog/Direct Mail]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[CVS]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[direct mail strategy]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1770</guid>
		<description><![CDATA[CVS needs to realize they can’t really have their cake and eat it too.  This week, as a part of the CVS loyalty program, we received a men’s hair direct mail piece.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Citi get’s their Direct Mail Wrong</title>
		<link>http://www.marketsmithinc.com/2011/09/citi-get%e2%80%99s-their-direct-mail-wrong/</link>
		<comments>http://www.marketsmithinc.com/2011/09/citi-get%e2%80%99s-their-direct-mail-wrong/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 21:22:14 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Offline Catalog/Direct Mail]]></category>
		<category><![CDATA[customer segmentation]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[direct marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1763</guid>
		<description><![CDATA[In today’s world it’s both funny and hard to believe that direct mail pieces would still maintain bad practices. Overall, we have seen prospect mailing decrease by more than 50%, duplication and multiple mail pieces have decreased significantly.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bose Steps Out with Direct Mail</title>
		<link>http://www.marketsmithinc.com/2011/08/bose-steps-out-with-direct-mail/</link>
		<comments>http://www.marketsmithinc.com/2011/08/bose-steps-out-with-direct-mail/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 21:52:26 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Offline Catalog/Direct Mail]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[direct mail strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[offline marketing]]></category>
		<category><![CDATA[retail marekting]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1683</guid>
		<description><![CDATA[Bose sent out a great direct mail piece last week.  The format drew me in immediately and the copy was strong and to the point. At first it appeared to be an awesome piece to reengage their clientele.  ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Google uses iPad App to Digitize Catalogs</title>
		<link>http://www.marketsmithinc.com/2011/08/google-uses-ipad-app-to-digitize-catalogs/</link>
		<comments>http://www.marketsmithinc.com/2011/08/google-uses-ipad-app-to-digitize-catalogs/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 15:46:18 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Offline Catalog/Direct Mail]]></category>
		<category><![CDATA[catalog strategy]]></category>
		<category><![CDATA[digital retail]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[electronic marketing]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1660</guid>
		<description><![CDATA[Google takes a pass at revamping the catalog industry by launching an app for the iPad which contains digital catalogs.]]></description>
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