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	<title>Marketsmith, Inc &#187; direct email marketing</title>
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	<link>http://www.marketsmithinc.com</link>
	<description>Every Company Needs a Marketsmith</description>
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		<title>Marketsmith Favorites- Our Top 3 Emails of the Week</title>
		<link>http://www.marketsmithinc.com/2011/08/marketsmith-favorites-our-top-3-emails-of-the-week/</link>
		<comments>http://www.marketsmithinc.com/2011/08/marketsmith-favorites-our-top-3-emails-of-the-week/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 18:43:09 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[direct email marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email strategy]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1675</guid>
		<description><![CDATA[(Trust us this was a hard choice!)]]></description>
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		<title>Congratulations Old Navy &#8211; I&#8217;m Officially Intrigued! &#8211; QR Codes Provide Easter Fun</title>
		<link>http://www.marketsmithinc.com/2011/04/congratulations-old-navy-im-officially-intrigued-qr-codes-provide-easter-fun/</link>
		<comments>http://www.marketsmithinc.com/2011/04/congratulations-old-navy-im-officially-intrigued-qr-codes-provide-easter-fun/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 18:20:36 +0000</pubDate>
		<dc:creator>Carina Pologruto</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[direct email marketing]]></category>
		<category><![CDATA[direct retail marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email strategy]]></category>
		<category><![CDATA[online retail marketing]]></category>
		<category><![CDATA[QR code]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[retail strategy]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1322</guid>
		<description><![CDATA[<img src="http://www.marketsmithinc.com/wp-content/uploads/2011/04/old-navy-email.jpg" alt="Old Navy QR Easter Email" title="Old Navy QR Easter Email" width="90" class="alignleft size-full wp-image-1323" />I received this email from Old Navy on April 21st. They’ve tied in the concept of an Easter Egg hunt using QR codes in place of eggs, and have linked that to a Sweepstakes. It’s an engaging concept, a great store traffic driver, and the perfect way to capture a customer’s full name and address.]]></description>
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		<title>How hard should it be to opt out from email?</title>
		<link>http://www.marketsmithinc.com/2011/01/how-hard-should-it-be-to-opt-out-from-email/</link>
		<comments>http://www.marketsmithinc.com/2011/01/how-hard-should-it-be-to-opt-out-from-email/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 20:59:33 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[CAN-SPAM Act]]></category>
		<category><![CDATA[direct email marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email analysis]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email opt-out]]></category>
		<category><![CDATA[email strategy]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1113</guid>
		<description><![CDATA[The Winterberry Group says email marketing was up in 2010. It is the most frequently used communication vehicle from a Brand to it consumers. Email’s cheap; but how many Brands are really considerate of the way they communicate with their subscribers? How much of what is sent is of potential interest to the recipient and [...]]]></description>
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		<title>Marketsmith to Start Up and Deploy Email Services for Colonial Hardware</title>
		<link>http://www.marketsmithinc.com/2011/01/marketsmith-email-services-for-hardware-tools-merchant/</link>
		<comments>http://www.marketsmithinc.com/2011/01/marketsmith-email-services-for-hardware-tools-merchant/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 18:08:13 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[direct email marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email marketing consultant]]></category>
		<category><![CDATA[email strategy]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1035</guid>
		<description><![CDATA[Colonial Hardware, a leading supplier of Hardware and Tools to the Plumbing and Contracting industries in the Mid Atlantic, has engaged Marketsmith to develop and execute and email marketing program. Former circulation client is looking to Marketsmith to set up and implement an email communication program to grow its customer base and overall revenues. &#8220;This [...]]]></description>
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		<title>Emails Target-ed Towards New Year&#8217;s Resolutions</title>
		<link>http://www.marketsmithinc.com/2011/01/emails-targeted-towards-new-years-resolutions/</link>
		<comments>http://www.marketsmithinc.com/2011/01/emails-targeted-towards-new-years-resolutions/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 14:38:09 +0000</pubDate>
		<dc:creator>Jon Brown</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[direct email marketing]]></category>
		<category><![CDATA[direct mail optimization]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email strategy]]></category>
		<category><![CDATA[marketing message]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1099</guid>
		<description><![CDATA[Everyone makes New Year’s resolutions but not everyone keeps them. Among the top resolutions I’ve heard are “get in shape” or “lose weight” and getting into a routine workout is always a bit of trouble. Tuesday’s email blast from Target seems designed to help with just that. The title: Great Workout, Shop Wii Fit. It [...]]]></description>
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		<title>The Impact of a USPS Bankruptcy on Catalog Retailers</title>
		<link>http://www.marketsmithinc.com/2010/12/usps-bankruptcy-on-catalog-retailers/</link>
		<comments>http://www.marketsmithinc.com/2010/12/usps-bankruptcy-on-catalog-retailers/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 19:05:04 +0000</pubDate>
		<dc:creator>Keith Muhlon</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[catalog marketers]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[direct email marketing]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[postal rate increase]]></category>
		<category><![CDATA[US postal service]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1056</guid>
		<description><![CDATA[With an $8.5 billion dollar loss in FY 2010, USPS officials hope that Congress will act quickly to change things. It’ll be interesting to see how fast Congress does move, considering it’s in a lame duck session. According to Hamilton Davison, executive director of the American Catalog Mailers Association, the US Postal Service will run [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Cyber Monday Hits All-Time Sales Record</title>
		<link>http://www.marketsmithinc.com/2010/12/cyber-monday-hits-all-time-sales-record/</link>
		<comments>http://www.marketsmithinc.com/2010/12/cyber-monday-hits-all-time-sales-record/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 14:55:15 +0000</pubDate>
		<dc:creator>Jason Glushakow</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[cyber monday]]></category>
		<category><![CDATA[direct email marketing]]></category>
		<category><![CDATA[email analysis]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email marketing consultant]]></category>
		<category><![CDATA[email strategy]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1051</guid>
		<description><![CDATA[This week I tracked Black Friday/Cyber Monday sales involving our clients and their competitors. Perhaps my biggest disappointment was that I did not personally take advantage of any of the offers. The concept of “Cyber Monday” looks like it has exceeded that of Black Friday at least for email promotions. Many of our clients and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Affiliate Insite</title>
		<link>http://www.marketsmithinc.com/2009/05/online-marketing-paid-search-analysis/</link>
		<comments>http://www.marketsmithinc.com/2009/05/online-marketing-paid-search-analysis/#comments</comments>
		<pubDate>Wed, 13 May 2009 20:52:42 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[affiliate program]]></category>
		<category><![CDATA[direct email marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[direct media sales]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[internet sales]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[paid search analysis]]></category>
		<category><![CDATA[prospecting strategy]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=580</guid>
		<description><![CDATA[AFFILIATE INSITE With the continuing rise in postage and paper costs eating away at the bottom line along with the migration of customers to the Internet, affiliate marketing is widespread among merchants as a means to generate new customers. In 2003, Jupiter Media claimed that close to 50% of all merchants had an affiliate marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Letter From Monica C. Smith</title>
		<link>http://www.marketsmithinc.com/2007/06/a-letter-from-monica-c-smith/</link>
		<comments>http://www.marketsmithinc.com/2007/06/a-letter-from-monica-c-smith/#comments</comments>
		<pubDate>Fri, 29 Jun 2007 16:50:59 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[co-op]]></category>
		<category><![CDATA[coop]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[direct email marketing]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[email privacy]]></category>
		<category><![CDATA[enewsletter]]></category>
		<category><![CDATA[marketing calculators]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing privacy]]></category>
		<category><![CDATA[marketing tools]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=341</guid>
		<description><![CDATA[A LETTER FROM MONICA C. SMITH Dear Colleagues, I want to thank you for the tremendous feedback from our last email newsletter. I look forward to reading your comments on our latest issue. We sincerely endeavor to provide real time actionable and forward-thinking content. In this issue, I would like to raise a concern which [...]]]></description>
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