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	<title>Marketsmith, Inc &#187; database marketing</title>
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	<link>http://www.marketsmithinc.com</link>
	<description>Every Company Needs a Marketsmith</description>
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		<title>Marketsmith Leverages Database Powered Marketing</title>
		<link>http://www.marketsmithinc.com/2011/12/marketsmith-leverages-database-powered-marketing/</link>
		<comments>http://www.marketsmithinc.com/2011/12/marketsmith-leverages-database-powered-marketing/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 15:22:41 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[database marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1879</guid>
		<description><![CDATA[At Marketsmith we are always working help maximize our clients return on marketing spending. Our latest success has been in the area of database optimization. We recently constructed a new customer database for one of our general merchandise clients that helped us to improve the performance of catalog mailings. This new database allows us to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Garrett Wade chooses Marketsmith to build Marketing Database</title>
		<link>http://www.marketsmithinc.com/2011/06/garrett-wade-chooses-marketsmith-to-build-marketing-database/</link>
		<comments>http://www.marketsmithinc.com/2011/06/garrett-wade-chooses-marketsmith-to-build-marketing-database/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 14:11:03 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[database marketing strategy]]></category>
		<category><![CDATA[Garrett Wade]]></category>
		<category><![CDATA[Marketsmith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1433</guid>
		<description><![CDATA[Niche cataloger of high end tools, Garrett Wade, has engaged Marketsmith to build a new database for its current customer records to support its marketing programs. Marketsmith will oversee and manage the build of a database which is scalable and can be enhanced to handle additional data elements over time. Additionally Garret Wade has contracted [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Toys R US – Pretty Sure I Hate It</title>
		<link>http://www.marketsmithinc.com/2011/05/toys-r-us-pretty-sure-i-hate-it/</link>
		<comments>http://www.marketsmithinc.com/2011/05/toys-r-us-pretty-sure-i-hate-it/#comments</comments>
		<pubDate>Thu, 26 May 2011 13:07:50 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Offline Catalog/Direct Mail]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[consumer brand marketing]]></category>
		<category><![CDATA[consumer marketing]]></category>
		<category><![CDATA[customer analysis]]></category>
		<category><![CDATA[customer insight]]></category>
		<category><![CDATA[customer segmentation]]></category>
		<category><![CDATA[database analysis]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1382</guid>
		<description><![CDATA[<img src="http://www.marketsmithinc.com/wp-content/uploads/2011/05/toys-r-us-1.jpg" alt="" title="Toys R Us" width="90" class="alignleft size-full wp-image-1383" />It is definitely a love/hate relationship that I have with Toys R Us. Now I have to qualify myself - I spend an incredible amount of money there annually; it probably borders on obscene.  I am willing to admit to this because I know I have a problem.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>There is No More &#8220;Average American&#8221;</title>
		<link>http://www.marketsmithinc.com/2010/11/there-is-no-more-average-american/</link>
		<comments>http://www.marketsmithinc.com/2010/11/there-is-no-more-average-american/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 18:50:04 +0000</pubDate>
		<dc:creator>Todd Russell</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[customer analysis]]></category>
		<category><![CDATA[customer demographics]]></category>
		<category><![CDATA[customer segmentation]]></category>
		<category><![CDATA[database management]]></category>
		<category><![CDATA[database marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1036</guid>
		<description><![CDATA[An Ad Age article, &#8220;Ad Age White Paper 2010 America uncovers the Marketing Implications,&#8221; says the woman in the &#8216;burbs age 35 to 55 as your core audience might just be a myth. Coming from an international family (Aussie), born a Texan, growing up in California, with a career relocation to New York City, I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Global Luxury Gift Retailer selects Marketsmith’s Database solution and Marketing Services</title>
		<link>http://www.marketsmithinc.com/2010/03/global-luxury-gift-retailer-selects-marketsmith%e2%80%99s-database-solution-and-marketing-services/</link>
		<comments>http://www.marketsmithinc.com/2010/03/global-luxury-gift-retailer-selects-marketsmith%e2%80%99s-database-solution-and-marketing-services/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 12:56:00 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[luxury retail marketing]]></category>
		<category><![CDATA[multichannel marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=983</guid>
		<description><![CDATA[A niche luxury retailer looking to expand its multichannel marketing efforts has employed Marketsmith to build a marketing database and provide ongoing marketing and database services. “Our marketing database solution is designed specifically to meet the needs of retailers who need a cost effective method to help them understand their customers better and market more [...]]]></description>
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		<title>New Challenges for Matchbacks in 2010</title>
		<link>http://www.marketsmithinc.com/2010/01/new-challenges-for-matchbacks-in-2010/</link>
		<comments>http://www.marketsmithinc.com/2010/01/new-challenges-for-matchbacks-in-2010/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 14:26:26 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[2010 marketing]]></category>
		<category><![CDATA[All About ROI Magazine]]></category>
		<category><![CDATA[catalog consultants]]></category>
		<category><![CDATA[circulation planning]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[matchbacks]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[outsourced marketing]]></category>
		<category><![CDATA[paid search analysis]]></category>
		<category><![CDATA[Susan Pizzano]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=762</guid>
		<description><![CDATA[New Challenges for Matchbacks in 2010 Identifying the touchpoint that sparked a sale is more difficult than ever By Susan Pizzano Dec 1, 2009 This article first appeared in All About ROI, December 1, 2009 Matchbacks were once more science than art. When customers called or mailed in their orders, or bought in stores, accurately [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2010/01/new-challenges-for-matchbacks-in-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Groundbreaking Direct Marketing meets Social Media</title>
		<link>http://www.marketsmithinc.com/2009/12/groundbreaking-direct-marketing-meets-social-media/</link>
		<comments>http://www.marketsmithinc.com/2009/12/groundbreaking-direct-marketing-meets-social-media/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:57:44 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct marketing consutlants]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online resources]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Tom Peterson]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=770</guid>
		<description><![CDATA[GROUNDBREAKING DIRECT MARKETING MEETS SOCIAL MEDIA As we all know, there is an explosion of media and contact methodologies today. Social media can no longer be ignored. But how do we understand the interaction of all consumer touch points and each one&#8217;s role in delivering the final sale. And, more importantly, how do we know [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Letter from Monica C. Smith</title>
		<link>http://www.marketsmithinc.com/2009/12/letter-from-monica-c-smith/</link>
		<comments>http://www.marketsmithinc.com/2009/12/letter-from-monica-c-smith/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:39:38 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing analytics]]></category>
		<category><![CDATA[marketing economy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[performance marketing]]></category>
		<category><![CDATA[roi]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=765</guid>
		<description><![CDATA[Marketsmith celebrated 10 years in business this year. I realized the significance of this achievement when Time Magazine called this decade “The Decade from Hell.” But I have a slightly different take on it, I call it the “the Decade of the Fake,” which ended this past year. When I started Marketsmith, it was in [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2009/12/letter-from-monica-c-smith/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Letter from Monica C Smith</title>
		<link>http://www.marketsmithinc.com/2009/07/a-letter-from-monica-c-smith-8/</link>
		<comments>http://www.marketsmithinc.com/2009/07/a-letter-from-monica-c-smith-8/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 21:37:56 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[co-op database]]></category>
		<category><![CDATA[co-op marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=601</guid>
		<description><![CDATA[Dear Colleagues, Today I received an email to Ask the Marketsmith which contained this question: I am receiving conflicting messages about the state of the economy. When is business going to get better and what should I do in the meantime? I am not going to say “Strap your crash helmets on, people. We are [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2009/07/a-letter-from-monica-c-smith-8/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Solid Base</title>
		<link>http://www.marketsmithinc.com/2009/05/circulation-planning-database-marketing/</link>
		<comments>http://www.marketsmithinc.com/2009/05/circulation-planning-database-marketing/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:28:11 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[circulation planning]]></category>
		<category><![CDATA[customer acquisition strategy]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[database analysis]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[marketing analysis]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[matchbacks]]></category>
		<category><![CDATA[multichannel marketer]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=596</guid>
		<description><![CDATA[A SOLID BASE Encouraged by a Marketsmith newsletter article on focusing on EBITDA, the General Manager of a niche multichannel marketer called us and said, &#8220;We need to cut our marketing expense by at least 15%, but we can not afford to give up any marketing services. What can you do for us?&#8221; At the [...]]]></description>
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		<slash:comments>0</slash:comments>
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