March 25, 2011Advertising Age’s article asks, "Will Social Media Replace Surveys as a Marketing Tool?" My opinion is no. There is a vast difference between the knowledge that can be gained from both mediums.
March 23, 2011Google, a company known to branch out far outside its search engine base, has announced plans to incorporate Near Field Communication (NFC) into New York City and San Francisco cash registers. This will allow for these registers to receive cell phone signals and, in effect, allow a cell phone to be used to pay for the customer’s order rather than cash or card.
February 23, 2011The California Credit Card Act prohibits the collection of personal identification information (PII) from a customer/potential customer prior to completion of a credit card transaction for retail sales. Retail sales are considered those that take place face to face at point of sale. Previously, PII included name, address, phone number. The California Supreme Court, in More >
February 23, 2011Lately, I've been particularly struck by how Brands/companies are marketing to women. I've observed a celebration of being female (Nike), good intentions falling into the stereotype trap (Bounce) and not recognizing that women comprise a multifaceted buying group (NFL, as we commented last week).
February 10, 2011CVS gets the star of the week for its spot on cooperative mailer last week. The mail piece was Branded exclusively for LorealSkin - rich black, 4-color, 8x14 folded and tabbed, with a coupon inside. It looks great.
February 1, 2011What makes a Brand successful? Product that customers want at a price customers are willing to pay is price of admission. But how can you stand out above the crowd and show customers that you value their patronage in a way that makes them want to buy even more from you. At Marketsmith, we say More >
January 24, 2011I carry my phone everywhere; it does everything for me. Not only do I always have Facebook, email, text messages, and standard phone service to keep in touch and up to speed, I use shopping apps to make sure I’m getting the best deal. I’ve even commented, “If I could use my phone to pay More >
October 9, 2008Marketsmith Signs Two More Databases Two more companies have just selected Marketsmith to provide their database solutions. A high-end children’s apparel specialty retailer is expanding its direct to consumer activities. The database will provide a single repository that houses transactions from retail stores, the web, catalogs, and emails allowing the company to gain more in More >
August 18, 2008Monica C. Smith offers tips for 360 degree customer view in DMNews With high investment costs and not-so-simple database integration strategies, it can be tough for retailers get started in multichannel marketing. Four experts share their best tips. Monica Smith President and CEO, Marketsmith Inc. Creating a 360-degree customer experience contains inherent contradictions. While we More >