Transparency is the Best Policy

What makes a Brand successful? Product that customers want at a price customers are willing to pay is price of admission. But how can you stand out above the crowd and show customers that you value their patronage in a way that makes them want to buy even more from you. At Marketsmith, we say the difference between good and great comes from understanding …

Starbucks and the Future of Mobile Marketing and CRM

I carry my phone everywhere; it does everything for me. Not only do I always have Facebook, email, text messages, and standard phone service to keep in touch and up to speed, I use shopping apps to make sure I’m getting the best deal. I’ve even commented, “If I could use my phone to pay for transactions in brick and mortar stores, I’d never …

Marketsmith Signs Two More Databases

Marketsmith Signs Two More Databases Two more companies have just selected Marketsmith to provide their database solutions. A high-end children’s apparel specialty retailer is expanding its direct to consumer activities. The database will provide a single repository that houses transactions from retail stores, the web, catalogs, and emails allowing …

Monica C. Smith offers tips for 360 degree customer view in DMNews

Monica C. Smith offers tips for 360 degree customer view in DMNews With high investment costs and not-so-simple database integration strategies, it can be tough for retailers get started in multichannel marketing. Four experts share their best tips. Monica Smith President and CEO, Marketsmith Inc. Creating a 360-degree customer experience contains inherent …