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	<title>Marketsmith, Inc &#187; customer path to purchase</title>
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	<description>Every Company Needs a Marketsmith</description>
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		<title>Integrating QR Codes Into A Marketing Campaign</title>
		<link>http://www.marketsmithinc.com/2011/03/integrating-qr-codes-into-a-marketing-campaign/</link>
		<comments>http://www.marketsmithinc.com/2011/03/integrating-qr-codes-into-a-marketing-campaign/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 15:05:14 +0000</pubDate>
		<dc:creator>Jon Brown</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer path to purchase]]></category>
		<category><![CDATA[customer tracking]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile media]]></category>
		<category><![CDATA[mobile media marketing]]></category>
		<category><![CDATA[mobile tagging]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online marketing strategy]]></category>
		<category><![CDATA[online retail marketing]]></category>
		<category><![CDATA[QR code]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1215</guid>
		<description><![CDATA[<img src="http://www.marketsmithinc.com/wp-content/uploads/2010/12/marketsmith-mobile.jpg" alt="Marketsmith Mobile" title="Marketsmith Mobile" width="90" height="90" class="alignleft size-full wp-image-1049" />Since the Androids started giving Apple a run for their money, I’ve been keeping tabs on wave after wave of smartphones which are quickly becoming even mini-er laptops.

As a data junkie, I love having access to the Internet wherever I am. A question pops into my head and I can immediately have the answer. ]]></description>
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		<title>Not All Holiday Free Shipping Offers are Created Equal</title>
		<link>http://www.marketsmithinc.com/2010/11/not-all-holiday-free-shipping-offers-are-created-equal/</link>
		<comments>http://www.marketsmithinc.com/2010/11/not-all-holiday-free-shipping-offers-are-created-equal/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 15:33:25 +0000</pubDate>
		<dc:creator>Jon Brown</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer path to purchase]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[free shipping]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1031</guid>
		<description><![CDATA[A PayPal/ComScore report noted that 43% of customers didn’t complete the sale because the shipping charges were too high. The report indicates that free shipping offers are strong draws to customers. Yet, In a November 17, 2010 PC World article (&#8220;Holiday Free Shipping: The Fine Print Exposed&#8221;), author Ian Paul accuses &#8220;online merchants (of) luring [...]]]></description>
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		<title>Marketsmith Clients show Strong Holiday Results</title>
		<link>http://www.marketsmithinc.com/2010/03/marketsmith-clients-show-strong-holiday-results/</link>
		<comments>http://www.marketsmithinc.com/2010/03/marketsmith-clients-show-strong-holiday-results/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 18:52:11 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[2009 holiday numbers]]></category>
		<category><![CDATA[customer insight]]></category>
		<category><![CDATA[customer path to purchase]]></category>
		<category><![CDATA[customer tracking]]></category>
		<category><![CDATA[marketing analytics]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=981</guid>
		<description><![CDATA[While many companies were looking at moderate responses, at best, this holiday season, Marketsmith clients turned in strong double digit increases year over year. A niche cataloguer showed an 80% increased in bottom line results. A specialty retailer drove store traffic for those receiving a mailing increasing revenue by 19%, with individual segments showing increases [...]]]></description>
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		<title>Marketsmith Signs Two More Databases</title>
		<link>http://www.marketsmithinc.com/2008/10/marketsmith-signs-two-more-databases/</link>
		<comments>http://www.marketsmithinc.com/2008/10/marketsmith-signs-two-more-databases/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 17:35:08 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[customer analysis]]></category>
		<category><![CDATA[customer path to purchase]]></category>
		<category><![CDATA[customer profiling]]></category>
		<category><![CDATA[database marketing management]]></category>
		<category><![CDATA[database marketing strategy]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[drtv marketing]]></category>
		<category><![CDATA[marketing databse]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[retail marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=515</guid>
		<description><![CDATA[Marketsmith Signs Two More Databases Two more companies have just selected Marketsmith to provide their database solutions. A high-end children&#8217;s apparel specialty retailer is expanding its direct to consumer activities. The database will provide a single repository that houses transactions from retail stores, the web, catalogs, and emails allowing the company to gain more in [...]]]></description>
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		<title>Why Databases Make Us Executives Mad</title>
		<link>http://www.marketsmithinc.com/2008/10/why-databases-make-us-executives-mad/</link>
		<comments>http://www.marketsmithinc.com/2008/10/why-databases-make-us-executives-mad/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 18:01:31 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer path to purchase]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[multichannel marketing consultant]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=521</guid>
		<description><![CDATA[WHY DATABASES MAKE US EXECUTIVES MAD by Monica C. Smith Recently, we did a comprehensive review of a prominent niche luxury retailer&#8217;s customer&#8217;s path to purchase. What does that mean? We identified customer trends over the course of five years in gender, age, and product category purchases. Then we mapped subsequent customer behavior correlating it [...]]]></description>
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