http://www.marketsmithinc.com Every Company Needs a Marketsmith Thu, 09 Feb 2012 21:22:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketsmithinc.com/2011/08/customers-complain-over-att-and-t-mobile-merger/ http://www.marketsmithinc.com/2011/08/customers-complain-over-att-and-t-mobile-merger/#comments Tue, 02 Aug 2011 20:20:02 +0000 Jon Brown http://www.marketsmithinc.com/?p=1560 As a long time Verizon customer, I have nothing but great things to say about them; great coverage, great customer service and great phone selection but not everyone has it so good. Many people are with AT&T due to their early exclusivity with the iPhone and T-Mobile’s SideKick.]]> http://www.marketsmithinc.com/2011/08/customers-complain-over-att-and-t-mobile-merger/feed/ 0 http://www.marketsmithinc.com/2011/07/will-radio-help-discover-the-next-great-infomercial-inventor/ http://www.marketsmithinc.com/2011/07/will-radio-help-discover-the-next-great-infomercial-inventor/#comments Tue, 12 Jul 2011 18:16:32 +0000 Wendy Holland http://www.marketsmithinc.com/?p=1467 That is exactly the question being asked by Telebrands Corporation, perhaps the most well known as seen on TV infomercial producer. On June 27th, Elvis Duran and the Morning show on Z100 announced a contest asking listeners to send in their product ideas that will voted be on by radio show listeners and website visitors.]]> http://www.marketsmithinc.com/2011/07/will-radio-help-discover-the-next-great-infomercial-inventor/feed/ 0 http://www.marketsmithinc.com/2011/05/southwest-airlines-facebook-success-sparks-industry-ecommerce-interests/ http://www.marketsmithinc.com/2011/05/southwest-airlines-facebook-success-sparks-industry-ecommerce-interests/#comments Fri, 06 May 2011 14:55:40 +0000 Dmitri Pestrikov http://www.marketsmithinc.com/?p=1343 The success of Southwest Airline’s ecommerce strategies on Facebook have begun to pave a new trend in the industry with American Airlines and British Airways boarding the ship. ]]> http://www.marketsmithinc.com/2011/05/southwest-airlines-facebook-success-sparks-industry-ecommerce-interests/feed/ 0 http://www.marketsmithinc.com/2011/04/marketers-failing-the-interactive-part-of-interactive-marketing/ http://www.marketsmithinc.com/2011/04/marketers-failing-the-interactive-part-of-interactive-marketing/#comments Fri, 08 Apr 2011 14:40:39 +0000 Wendy Holland http://www.marketsmithinc.com/?p=1275 According to a recent Forrester Study, consumer expectations are not being met across most interactive marketing channels. Per the study, many companies have small interactive marketing teams that are not integrated with the rest of the marketing efforts, creative, or production. ]]> http://www.marketsmithinc.com/2011/04/marketers-failing-the-interactive-part-of-interactive-marketing/feed/ 0 http://www.marketsmithinc.com/2011/03/integrating-qr-codes-into-a-marketing-campaign/ http://www.marketsmithinc.com/2011/03/integrating-qr-codes-into-a-marketing-campaign/#comments Wed, 16 Mar 2011 15:05:14 +0000 Jon Brown http://www.marketsmithinc.com/?p=1215 Since the Androids started giving Apple a run for their money, I’ve been keeping tabs on wave after wave of smartphones which are quickly becoming even mini-er laptops. As a data junkie, I love having access to the Internet wherever I am. A question pops into my head and I can immediately have the answer. ]]> http://www.marketsmithinc.com/2011/03/integrating-qr-codes-into-a-marketing-campaign/feed/ 0 http://www.marketsmithinc.com/2011/03/mobile-apps-should-not-replace-mobile-websites/ http://www.marketsmithinc.com/2011/03/mobile-apps-should-not-replace-mobile-websites/#comments Wed, 09 Mar 2011 19:52:22 +0000 Dmitri Pestrikov http://www.marketsmithinc.com/?p=1192 Back in December I wrote an article about Southwest Airlines and how their innovative website approach to mobile users has put them ahead of the game. Randall Munroe drew this short cartoon strip showing satire behind other Brands’ lack of such innovation.]]> http://www.marketsmithinc.com/2011/03/mobile-apps-should-not-replace-mobile-websites/feed/ 0 http://www.marketsmithinc.com/2011/03/what-do-consumers-want-from-brands-online/ http://www.marketsmithinc.com/2011/03/what-do-consumers-want-from-brands-online/#comments Thu, 03 Mar 2011 13:55:11 +0000 Wendy Holland http://www.marketsmithinc.com/?p=1189 Ad Age and Ipsos Observer conducted an online survey for 1,000 US consumers this past February to determine what consumers want from brands online. By more than two to one, respondents named Facebook as the online communication vehicle of choice from which they would like to receive information from marketers. ]]> http://www.marketsmithinc.com/2011/03/what-do-consumers-want-from-brands-online/feed/ 0 http://www.marketsmithinc.com/2011/02/sephora-almost-gets-it-right/ http://www.marketsmithinc.com/2011/02/sephora-almost-gets-it-right/#comments Fri, 25 Feb 2011 17:54:56 +0000 Monica C Smith http://www.marketsmithinc.com/?p=1185 Sephora's Spring 2011 catalog cover looks good. The creative is strong and exciting and the paper weight was well chosen. However, the inside looks like an unedited carnival and lacks the Brand's voice. ]]> http://www.marketsmithinc.com/2011/02/sephora-almost-gets-it-right/feed/ 0 http://www.marketsmithinc.com/2011/02/marketsmith-highlights-ballards-february-catalog-invitational/ http://www.marketsmithinc.com/2011/02/marketsmith-highlights-ballards-february-catalog-invitational/#comments Tue, 01 Feb 2011 20:01:13 +0000 Monica C Smith http://www.marketsmithinc.com/?p=1136 I award Marketsmith's "Great Tactic of the Month" prize to Ballard. The use of wraps is not something you often find in these days of conservatism, but when it is done well, it's a technique that can stand out in the mailbox.]]> http://www.marketsmithinc.com/2011/02/marketsmith-highlights-ballards-february-catalog-invitational/feed/ 0 http://www.marketsmithinc.com/2011/02/low-hanging-fruit/ http://www.marketsmithinc.com/2011/02/low-hanging-fruit/#comments Tue, 01 Feb 2011 14:16:01 +0000 Marketsmith http://www.marketsmithinc.com/?p=1130 http://www.marketsmithinc.com/2011/02/low-hanging-fruit/feed/ 0