February 25, 2011Sephora's Spring 2011 catalog cover looks good. The creative is strong and exciting and the paper weight was well chosen. However, the inside looks like an unedited carnival and lacks the Brand's voice.
February 10, 2011CVS gets the star of the week for its spot on cooperative mailer last week. The mail piece was Branded exclusively for LorealSkin - rich black, 4-color, 8x14 folded and tabbed, with a coupon inside. It looks great.
February 1, 2011You’ve probably seen them – those Rorschach-looking inkblot designs in magazines, on point of sale displays, maybe at Starbucks. They are called 2D (two dimensional) codes and if you scan them with a reader in your smart phone, you can download information, be taken to a website, launch an application, or even pay for your More >
January 24, 2011I carry my phone everywhere; it does everything for me. Not only do I always have Facebook, email, text messages, and standard phone service to keep in touch and up to speed, I use shopping apps to make sure I’m getting the best deal. I’ve even commented, “If I could use my phone to pay More >
January 5, 2011There’s always been a huge obstacle to effective CRM at the retail level. Traditionally, a sales person hasn’t been able to fully tap into a customer’s shopping history and preferences while assisting the customer in-person. That level of service has only been possible when the customer has a personal relationship with their sales rep. What’s More >
December 31, 2010This article, “Luxury brands approaching revolutionary CRM innovations: expert” by Peter Finocchiaro, points out that database analysis and customer service access to that data will bring a new level of individualized CRM to luxury marketers. In a time where many brands are resorting to deep discounts to stay in the black, luxury retailers understand that More >
November 15, 2010I get phone calls regularly asking about customer loyalty programs and I think they can be revenue leakers. Great merchandise, quality product, and, on occasion, a fantastic sale should reward your very best customers enough. But in many cases customer loyalty offers give a bigger discount to a purchase that would have occurred anyway, thus More >