The Art of Social Listening

By: Jill Draper, President at Marketsmith Inc. “The art of conversation lies in listening.” – Malcolm Forbes Recently, I was asked to speak at the Newark Regional Business Partnership on the topic of “Social Media: A Customer Acquisition Strategy.”  This is a subject near and dear to every marketer’s heart, especially in today’s rapidly-shifting …

Improvements Catalog: a Shining Example of Remarketing

The year of 2013 saw a momentous shift towards retargeting initiatives, with dramatic innovations in database marketing technologies. No one is debating the critical importance of these remarketing efforts, but it is also critical that you do not allow digital tunnel vision to obscure the importance of remarketing in other channels as well. Improvements, …

The Container Store’s Integrated Approach to April

The Container Store’s April catalog, “Spring Organization Sale,” is a 44 page tabbed guide to their in-store sale that was paired with an email promotion from RealSimple. Combining the catalog with the promotional email to our household was effective and well executed targeting. …

Lands’ End wins over L.L. Bean

In the competition between L.L.Bean and Lands' End for shoppers attention, the November book from Lands' End is a clear stand out. Photography, creative, brand messaging, and editorial style win hands down. …

Frontgate Gets Jiggy With It

Don’t ever doubt Frontgate’s talent to keep things interesting. Check out their October 2011, 88 page catalog plus their 16 page “Best-of-Breed” edition of pet products. …

Bike On

Ever since I was a little girl I loved bike riding. My brother Timmy and I rode our bikes everywhere, around the block, to our grandmother’s house for a coke and even up broken down ramps to see if we could get some air. …