By: Jill Draper, President at Marketsmith Inc. “The art of conversation lies in listening.” – Malcolm Forbes Recently, I was asked to speak at the Newark Regional Business Partnership on the topic of “Social Media: A Customer Acquisition Strategy.” This is a subject near and dear to every marketer’s heart, especially in today’s rapidly-shifting social […]
The year of 2013 saw a momentous shift towards retargeting initiatives, with dramatic innovations in database marketing technologies. No one is debating the critical importance of these remarketing efforts, but it is also critical that you do not allow digital tunnel vision to obscure the importance of remarketing in other channels as well. Improvements, a […]
Boston Proper was recently bought by Chico’s and its effect is already starting to show. While the clothes inside the catalog are tempting purchases as always; overall, the quality of the book is down.
The Container Store’s April catalog, “Spring Organization Sale,” is a 44 page tabbed guide to their in-store sale that was paired with an email promotion from RealSimple. Combining the catalog with the promotional email to our household was effective and well executed targeting.
Dermstore’s Spring Catalog 2012 is really well done. The “Product Playtime” theme is a departure from what we have seen in the past and the book feels well edited and engaging, but there are some missed opportunities.
Merchants know ‘tis the season to be filled with wishes and dreams – consumers are wishing for things and merchants are dreaming of profits. November catalogs are key for both. Here are those that dazzled, and those that didn’t.
The reason why I love Gary Friedman… How many Brands put it out there? I mean really put it out there like this; with a bold, refreshed and exquisite eye?
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