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Tag Name : catalog marketing



March and basketball go hand in hand. But have you ever looked at the data behind bracket building? According to DePaul University professor Jeff Bergen, the odds of having a perfect bracket are 1 in 9,223,372,036,854,775,808. While It’s difficult to predict the madness that could ensue from the upcoming games, we here at Marketsmith can […]



Cedar Knolls, NJ (February 10, 2017) – Monica C. Smith, CEO of Marketsmith Inc., the nation’s fastest-growing, women-owned, data-driven integrated marketing agency, has been named among NJBIZ Magazine’s 100 Most Powerful People in New Jersey Business. According to the magazine, “We feel our Power 100 list reflects the most important, influential, successful and — of […]



By: Jill Draper, President at Marketsmith Inc. “The art of conversation lies in listening.” – Malcolm Forbes Recently, I was asked to speak at the Newark Regional Business Partnership on the topic of “Social Media: A Customer Acquisition Strategy.”  This is a subject near and dear to every marketer’s heart, especially in today’s rapidly-shifting social […]



The year of 2013 saw a momentous shift towards retargeting initiatives, with dramatic innovations in database marketing technologies. No one is debating the critical importance of these remarketing efforts, but it is also critical that you do not allow digital tunnel vision to obscure the importance of remarketing in other channels as well. Improvements, a […]



Boston Proper was recently bought by Chico’s and its effect is already starting to show. While the clothes inside the catalog are tempting purchases as always; overall, the quality of the book is down.



The Container Store’s April catalog, “Spring Organization Sale,” is a 44 page tabbed guide to their in-store sale that was paired with an email promotion from RealSimple. Combining the catalog with the promotional email to our household was effective and well executed targeting.



Dermstore’s Spring Catalog 2012 is really well done. The “Product Playtime” theme is a departure from what we have seen in the past and the book feels well edited and engaging, but there are some missed opportunities.



Merchants know ‘tis the season to be filled with wishes and dreams – consumers are wishing for things and merchants are dreaming of profits. November catalogs are key for both. Here are those that dazzled, and those that didn’t.



In the competition between L.L.Bean and Lands’ End for shoppers attention, the November book from Lands’ End is a clear stand out. Photography, creative, brand messaging, and editorial style win hands down.



Don’t ever doubt Frontgate’s talent to keep things interesting. Check out their October 2011, 88 page catalog plus their 16 page “Best-of-Breed” edition of pet products.

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