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	<title>Marketsmith, Inc &#187; buying strategy</title>
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	<description>Every Company Needs a Marketsmith</description>
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		<title>Top International Agency chooses Marketsmith as Analytics Partner</title>
		<link>http://www.marketsmithinc.com/2011/06/top-international-agency-chooses-marketsmith-as-analytics-partner/</link>
		<comments>http://www.marketsmithinc.com/2011/06/top-international-agency-chooses-marketsmith-as-analytics-partner/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 13:35:33 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[buying strategy]]></category>
		<category><![CDATA[Direct media]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[drtv marketing]]></category>
		<category><![CDATA[Marketsmith]]></category>

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		<description><![CDATA[Foremost DRTV media agency has engaged Marketsmith to provide leading edge analytics for its clients and its in-house data operations. Marketsmith will supply new frameworks and insights to allow this media planner and buyer to improve DRTV performance for its clients and sharpen its saw with respect to understanding consumer buying behavior.]]></description>
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		<title>Improve DRTV Media Buying Efficiency with our latest Powertool:  Inventory Tier Reporting</title>
		<link>http://www.marketsmithinc.com/2010/01/improve-drtv-media-buying-efficiency-marketsmith-powertool-inventory-tier-reporting/</link>
		<comments>http://www.marketsmithinc.com/2010/01/improve-drtv-media-buying-efficiency-marketsmith-powertool-inventory-tier-reporting/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 01:20:40 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[DRTV]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[buying strategy]]></category>
		<category><![CDATA[DRTV inventory reporting]]></category>
		<category><![CDATA[media buying efficiency]]></category>
		<category><![CDATA[strategic marketing]]></category>
		<category><![CDATA[strategic marketing analysis]]></category>

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		<description><![CDATA[Inventory Tier Report: Improving Media Buying Efficiency Problem: DRTV companies are paying millions for media time. Inefficient buying is costly. And not knowing if your buys are inefficient is even more costly. Solution: Marketsmith’s Inventory Tier Reports provide a real time buying solution which allows a company to have sight of relevant information at the [...]]]></description>
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