http://www.marketsmithinc.com Every Company Needs a Marketsmith Thu, 09 Feb 2012 21:22:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketsmithinc.com/2011/10/beyonce-misses-the-mark/ http://www.marketsmithinc.com/2011/10/beyonce-misses-the-mark/#comments Wed, 05 Oct 2011 17:59:00 +0000 Monica C Smith http://www.marketsmithinc.com/?p=1783 http://www.marketsmithinc.com/2011/10/beyonce-misses-the-mark/feed/ 0 http://www.marketsmithinc.com/2011/08/marketsmith-favorites-our-top-3-emails-of-the-week/ http://www.marketsmithinc.com/2011/08/marketsmith-favorites-our-top-3-emails-of-the-week/#comments Fri, 26 Aug 2011 18:43:09 +0000 Marketsmith http://www.marketsmithinc.com/?p=1675 http://www.marketsmithinc.com/2011/08/marketsmith-favorites-our-top-3-emails-of-the-week/feed/ 0 http://www.marketsmithinc.com/2011/08/marketsmith-congratulates-steuben-on-their-rebranding-success/ http://www.marketsmithinc.com/2011/08/marketsmith-congratulates-steuben-on-their-rebranding-success/#comments Mon, 08 Aug 2011 19:04:54 +0000 Marketsmith http://www.marketsmithinc.com/?p=1598 http://www.marketsmithinc.com/2011/08/marketsmith-congratulates-steuben-on-their-rebranding-success/feed/ 0 http://www.marketsmithinc.com/2011/07/target-takes-aim-%e2%80%93-the-rise-and-return-of-the-general-store/ http://www.marketsmithinc.com/2011/07/target-takes-aim-%e2%80%93-the-rise-and-return-of-the-general-store/#comments Mon, 25 Jul 2011 18:10:37 +0000 Monica C Smith http://www.marketsmithinc.com/?p=1495 On a recent vacation in the hot Florida sun I needed to make sure my family and kids, who love to be outside and swim, were protected. I do not think I have ever used SPF 50 to block the sun, but the world is changing, and I am starting to use higher SPF sunscreen. ]]> http://www.marketsmithinc.com/2011/07/target-takes-aim-%e2%80%93-the-rise-and-return-of-the-general-store/feed/ 0 http://www.marketsmithinc.com/2011/06/better-late-than-never/ http://www.marketsmithinc.com/2011/06/better-late-than-never/#comments Thu, 09 Jun 2011 14:44:14 +0000 Monica C Smith http://www.marketsmithinc.com/?p=1396 My bad, I have a shout-out for May that I did not get out in last month’s blogging. There was a stand–out book: the Ethan Allen May Sale oversized book. It is an absolutely bold, adventurous and, I think, overall well done book. ]]> http://www.marketsmithinc.com/2011/06/better-late-than-never/feed/ 0 http://www.marketsmithinc.com/2011/05/officially-trumped/ http://www.marketsmithinc.com/2011/05/officially-trumped/#comments Wed, 18 May 2011 20:10:41 +0000 Monica C Smith http://www.marketsmithinc.com/?p=1373 Ok I admit to being obsessed with Trump’s appeal. Back in the late eighties, when I read everything under the sun about being successful, the greatest companies in the world, and how to be happy, one of my reads was Donald Trump’s first book. At the time I read it, Trump was in huge financial trouble and everyone counted him out.]]> http://www.marketsmithinc.com/2011/05/officially-trumped/feed/ 0 http://www.marketsmithinc.com/2011/05/bloomingdales-books-from-bad-to-worse/ http://www.marketsmithinc.com/2011/05/bloomingdales-books-from-bad-to-worse/#comments Fri, 13 May 2011 13:06:01 +0000 Monica C Smith http://www.marketsmithinc.com/?p=1365 Now I may be old school in that I want some things not to change, but Bloomingdale’s is iconic and should stand for something greater than product – a sophisticated yet attainable style through distinctive items.]]> http://www.marketsmithinc.com/2011/05/bloomingdales-books-from-bad-to-worse/feed/ 0 http://www.marketsmithinc.com/2011/05/straight-on-west-elm/ http://www.marketsmithinc.com/2011/05/straight-on-west-elm/#comments Wed, 11 May 2011 20:18:58 +0000 Monica C Smith http://www.marketsmithinc.com/?p=1362 At a recent round-table client meeting, we happened to take a deep look at email and Brands. This particular group was very smart, diverse, and extraordinarily well rounded. The topic we were discussing was, “What are different Brands doing; how different is their online Brand persona from their retail; and what can we learn from the other Brands?” ]]> http://www.marketsmithinc.com/2011/05/straight-on-west-elm/feed/ 0 http://www.marketsmithinc.com/2011/04/the-economics-of-gaga/ http://www.marketsmithinc.com/2011/04/the-economics-of-gaga/#comments Tue, 26 Apr 2011 15:13:19 +0000 Monica C Smith http://www.marketsmithinc.com/?p=1324 This last Friday I had a chance to see Lady Gaga in concert at the Prudential Center, Newark NJ. What was absolutely astonishing to me was the economics of the event and the fact this event was a microcosm of every night in every city she has played around the globe. No matter whom I told I was going to see Gaga, each said to me, “She played here last week,” “My cousin just saw her.” Even my eight year old son wanted to go. ]]> http://www.marketsmithinc.com/2011/04/the-economics-of-gaga/feed/ 0 http://www.marketsmithinc.com/2011/02/it-just-might-be-a-girl%e2%80%99s-life-after-all/ http://www.marketsmithinc.com/2011/02/it-just-might-be-a-girl%e2%80%99s-life-after-all/#comments Wed, 23 Feb 2011 13:57:15 +0000 Marketsmith http://www.marketsmithinc.com/?p=1179 Lately, I've been particularly struck by how Brands/companies are marketing to women. I've observed a celebration of being female (Nike), good intentions falling into the stereotype trap (Bounce) and not recognizing that women comprise a multifaceted buying group (NFL, as we commented last week). ]]> http://www.marketsmithinc.com/2011/02/it-just-might-be-a-girl%e2%80%99s-life-after-all/feed/ 0