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	<title>Marketsmith, Inc &#187; branding</title>
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	<description>Every Company Needs a Marketsmith</description>
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		<title>What do Revamping your Website and Getting your Hair Cut have in Common?</title>
		<link>http://www.marketsmithinc.com/2009/12/revamping-website-hair-cut-online-marketing-strategy/</link>
		<comments>http://www.marketsmithinc.com/2009/12/revamping-website-hair-cut-online-marketing-strategy/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 18:02:05 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer-friendly websites]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[finding a web developer]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketsmith inc]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online marketing consultatns]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[websire as a store-front]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=772</guid>
		<description><![CDATA[WHAT DO REVAMPING YOUR WEBSITE AND GETTING YOUR HAIR CUT HAVE IN COMMON?
Your website is a retail window. Recognizing its importance, you want to give your site a fresh look. Or perhaps you have a new spin off; or you have decided to move to a new retail platform. So you have either hired or [...]]]></description>
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		<title>Groundbreaking Direct Marketing meets Social Media</title>
		<link>http://www.marketsmithinc.com/2009/12/groundbreaking-direct-marketing-meets-social-media/</link>
		<comments>http://www.marketsmithinc.com/2009/12/groundbreaking-direct-marketing-meets-social-media/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:57:44 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[database marketing]]></category>
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		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online resources]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Tom Peterson]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=770</guid>
		<description><![CDATA[GROUNDBREAKING DIRECT MARKETING MEETS SOCIAL MEDIA
As we all know, there is an explosion of media and contact methodologies today. Social media can no longer be ignored. But how do we understand the interaction of all consumer touch points and each one&#8217;s role in delivering the final sale. And, more importantly, how do we know what [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketsmith partners with WWD for a New Look at the Luxury Market</title>
		<link>http://www.marketsmithinc.com/2009/09/marketsmith-partners-with-wwd-for-a-new-look-at-the-luxury-market/</link>
		<comments>http://www.marketsmithinc.com/2009/09/marketsmith-partners-with-wwd-for-a-new-look-at-the-luxury-market/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 20:02:47 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[luxury marketing]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[retail marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=574</guid>
		<description><![CDATA[Marketsmith partners with WWD for a New Look at the Luxury Market
September 17, Women&#8217;s Wear Daily presented &#8220;Luxury Redefined,&#8221; a forum of industry and thought leaders who are pioneering the NEW Luxury in branding and retail, and gaining insights into affluent and aspiring consumers and their attitudes and behavior. Marketsmith was pleased to be a [...]]]></description>
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		<title>Meet us at the ERA show in Las Vegas September 13-15</title>
		<link>http://www.marketsmithinc.com/2009/09/meet-the-marketsmith-integrated-marketing-las-vegas/</link>
		<comments>http://www.marketsmithinc.com/2009/09/meet-the-marketsmith-integrated-marketing-las-vegas/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 16:43:18 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing consultants]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=691</guid>
		<description><![CDATA[Monica C. Smith, Marketsmith President and CEO, will be attending the ERA D2C show along with our Chief Brand Strategist Tom Peterson and our VP Analytics, Michael Waksbaum. At the show, we will be happy to share some of our perceptions and strategies for growth even in the challenging economy in which we find ourselves. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Solid Base</title>
		<link>http://www.marketsmithinc.com/2009/05/circulation-planning-database-marketing/</link>
		<comments>http://www.marketsmithinc.com/2009/05/circulation-planning-database-marketing/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:28:11 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[circulation planning]]></category>
		<category><![CDATA[customer acquisition strategy]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[database analysis]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[marketing analysis]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[matchbacks]]></category>
		<category><![CDATA[multichannel marketer]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=596</guid>
		<description><![CDATA[A SOLID BASE
Encouraged by a Marketsmith newsletter article on focusing on EBITDA, the General Manager of a niche multichannel marketer called us and said, &#8220;We need to cut our marketing expense by at least 15%, but we can not afford to give up any marketing services. What can you do for us?&#8221; At the time, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Marketsmith Welcomes Chief Brand Strategist</title>
		<link>http://www.marketsmithinc.com/2009/05/marketsmith-brand-strategist/</link>
		<comments>http://www.marketsmithinc.com/2009/05/marketsmith-brand-strategist/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:12:33 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand strategist]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business brand strategy]]></category>
		<category><![CDATA[consumer brand marketing]]></category>
		<category><![CDATA[customer acquition]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Tom Peterson]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=588</guid>
		<description><![CDATA[MARKETSMITH WELCOMES CHIEF BRAND STRATEGIST
It is with great excitement that we welcome Tom Peterson to Marketsmith Inc. as Chief Brand Strategist. Tom brings with him a career of talent and success to our firm.
With exceptional business savvy, Tom adds a dimension of romancing the Brands to Marketsmith&#8217;s expert strategic execution for our clients. He combines [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2009/05/marketsmith-brand-strategist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Understanding the Mind of the Multichannel Consumer</title>
		<link>http://www.marketsmithinc.com/2009/05/multi-channel-consumer-marketing-direct-marketing-consutlants/</link>
		<comments>http://www.marketsmithinc.com/2009/05/multi-channel-consumer-marketing-direct-marketing-consutlants/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:08:15 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[Direct Marketing Consultants]]></category>
		<category><![CDATA[direct response marketing]]></category>
		<category><![CDATA[Direct response television]]></category>
		<category><![CDATA[direct response TV]]></category>
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		<category><![CDATA[email makketing]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
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		<category><![CDATA[marketing management]]></category>
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		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[multimedia marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=582</guid>
		<description><![CDATA[UNDERSTANDING THE MIND OF THE MULTICHANNEL CONSUMER
Presented at NEMOA Spring 2009 by Monica C. Smith, President and CEO, Marketsmith, Inc.
As Winston Churchill said, It is well said, there is nothing wrong in change, if it is in the right direction. However, as we all know these days, change does not seem to be in the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why Databases Make Us Executives Mad</title>
		<link>http://www.marketsmithinc.com/2008/10/why-databases-make-us-executives-mad/</link>
		<comments>http://www.marketsmithinc.com/2008/10/why-databases-make-us-executives-mad/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 18:01:31 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer path to purchase]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[multichannel marketing consultant]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=521</guid>
		<description><![CDATA[WHY DATABASES MAKE US EXECUTIVES MAD
by Monica C. Smith
Recently, we did a comprehensive review of a prominent niche luxury retailer&#8217;s customer&#8217;s path to purchase. What does that mean? We identified customer trends over the course of five years in gender, age, and product category purchases. Then we mapped subsequent customer behavior correlating it to what [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2008/10/why-databases-make-us-executives-mad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Marketsmith Lands Another High-end Retailer</title>
		<link>http://www.marketsmithinc.com/2008/08/marketsmith-lands-another-high-end-retailer/</link>
		<comments>http://www.marketsmithinc.com/2008/08/marketsmith-lands-another-high-end-retailer/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 18:27:54 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[circulation management]]></category>
		<category><![CDATA[luxury retail marketing consultant]]></category>
		<category><![CDATA[marketing consultant]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[multichannel marketing consultant]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=500</guid>
		<description><![CDATA[MARKETSMITH LANDS ANOTHER HIGH-END RETAILER
International multichannel provider of luxury linens to consumers and the hospitality industry has selected Marketsmith to execute catalog mailings and support new store openings, with particular emphasis on growing the housefile through new prospecting initiatives.
Monica C. Smith, Marketsmith President and CEO, expressed her enthusiasm for our new client, &#8220;We are thrilled [...]]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2008/08/marketsmith-lands-another-high-end-retailer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>A Letter From Monica C Smith</title>
		<link>http://www.marketsmithinc.com/2008/07/a-letter-from-monica-c-smith-5/</link>
		<comments>http://www.marketsmithinc.com/2008/07/a-letter-from-monica-c-smith-5/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 18:32:07 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Letters From Monica C Smith]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
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		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=504</guid>
		<description><![CDATA[Happy Summer! In this issue I take another leap into the world of diagnosing the realities of our industry, how it affects your business, and then a road map to success. The last newsletter received an overwhelming response and our mail list grew another 20% from you all forwarding it. It would be remiss of [...]]]></description>
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