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	<title>Marketsmith, Inc &#187; brand marketing</title>
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	<link>http://www.marketsmithinc.com</link>
	<description>Every Company Needs a Marketsmith</description>
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		<title>Restoration Hardware&#8217;s Gary Friedman Leads the “Lunatic Fringe” with Magnificence and I am in Love</title>
		<link>http://www.marketsmithinc.com/2011/09/restoration-hardware%e2%80%98s-gary-friedman-leads-the-%e2%80%9clunatic-fringe%e2%80%9d-with-magnificence-and-i-am-in-love/</link>
		<comments>http://www.marketsmithinc.com/2011/09/restoration-hardware%e2%80%98s-gary-friedman-leads-the-%e2%80%9clunatic-fringe%e2%80%9d-with-magnificence-and-i-am-in-love/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 13:52:03 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Offline Catalog/Direct Mail]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[catalog success]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1765</guid>
		<description><![CDATA[<img src="http://www.marketsmithinc.com/wp-content/uploads/2011/09/restoration.jpg" alt="" title="restoration" width="90" class="alignleft size-full wp-image-1766" />The reason why I love Gary Friedman... How many Brands put it out there?  I mean really put it out there like this; with a bold, refreshed and exquisite eye?]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2011/09/restoration-hardware%e2%80%98s-gary-friedman-leads-the-%e2%80%9clunatic-fringe%e2%80%9d-with-magnificence-and-i-am-in-love/feed/</wfw:commentRss>
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		<title>Facebook&#8217;s  Friendly New Tab</title>
		<link>http://www.marketsmithinc.com/2011/09/facebooks-friendly-new-tab/</link>
		<comments>http://www.marketsmithinc.com/2011/09/facebooks-friendly-new-tab/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 16:35:43 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1750</guid>
		<description><![CDATA[Facebook has created a new tab called “Friend Activity"]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Marketsmith Favorites- Our Top 3 Emails of the Week</title>
		<link>http://www.marketsmithinc.com/2011/08/marketsmith-favorites-our-top-3-emails-of-the-week/</link>
		<comments>http://www.marketsmithinc.com/2011/08/marketsmith-favorites-our-top-3-emails-of-the-week/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 18:43:09 +0000</pubDate>
		<dc:creator>Marketsmith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[direct email marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email strategy]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1675</guid>
		<description><![CDATA[(Trust us this was a hard choice!)]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Postcards – Everyone is doing them!</title>
		<link>http://www.marketsmithinc.com/2011/06/postcards-%e2%80%93-everyone-is-doing-them/</link>
		<comments>http://www.marketsmithinc.com/2011/06/postcards-%e2%80%93-everyone-is-doing-them/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 17:35:27 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Offline Catalog/Direct Mail]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[offline marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1421</guid>
		<description><![CDATA[<img src="http://www.marketsmithinc.com/wp-content/uploads/2011/06/chase.jpg" alt="" title="chase" width="90" class="alignleft size-full wp-image-1422" />Over the last couple of months I have noticed the rise of the mailbox disrupter, the postcard. It comes in all different shapes and sizes, and from a range of different places including Universities, Dell, DRTV Brands, retailers, cable providers, e-tailers, the Government, outlets, financial organizations and auto manufacturers. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Lord &amp; Taylor Brings me Home</title>
		<link>http://www.marketsmithinc.com/2011/06/lord-taylor-brings-me-home/</link>
		<comments>http://www.marketsmithinc.com/2011/06/lord-taylor-brings-me-home/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 20:22:04 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Offline Catalog/Direct Mail]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[catalog mailers]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[direct mail strategy]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1413</guid>
		<description><![CDATA[<img src="http://www.marketsmithinc.com/wp-content/uploads/2011/06/Lord-and-Taylor-Cover2.jpg" alt="" title="Lord and Taylor Cover" width="90" class="alignleft size-full wp-image-1417" />In July of 2001, which seems like so long ago, I lost my Dad.  Father’s Day since then has never been easy. My Dad always enjoyed the fact that the day was all about him.  One tradition we had was going to Lord &#038; Taylor to buy him an outfit.  I loved doing it and he loved wearing it.  Lord &#038; Taylor was very much a part of the fabric of my parents’ generation. They treated it like an institution, a hallowed place.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Star gets brighter for Macy’s</title>
		<link>http://www.marketsmithinc.com/2011/06/the-star-gets-brighter-for-macy%e2%80%99s/</link>
		<comments>http://www.marketsmithinc.com/2011/06/the-star-gets-brighter-for-macy%e2%80%99s/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 15:10:31 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Offline Catalog/Direct Mail]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[direct mail strategy]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1403</guid>
		<description><![CDATA[<img class="alignleft size-full wp-image-1404" title="star rewards" src="http://www.marketsmithinc.com/wp-content/uploads/2011/06/star-rewards.jpg" alt="" width="90" />The other day in the mail I got a folded piece from Macy’s titled “Star Rewards.”  The piece really grabbed me.  It was awesomely executed, well appointed and with a great point of view.  It engaged me immediately and continued to keep my attention as the piece unfolded and expanded on its message.]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2011/06/the-star-gets-brighter-for-macy%e2%80%99s/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Has the World Gone to GagaVille?</title>
		<link>http://www.marketsmithinc.com/2011/06/has-the-world-gone-to-gagaville/</link>
		<comments>http://www.marketsmithinc.com/2011/06/has-the-world-gone-to-gagaville/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 17:04:57 +0000</pubDate>
		<dc:creator>Jon Brown</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand partnership]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[co-branding]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[GagaVille]]></category>
		<category><![CDATA[Lady Gaga]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[multimedia marketing]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1386</guid>
		<description><![CDATA[<img src="http://www.marketsmithinc.com/wp-content/uploads/2011/06/zynga-gaga.jpg" alt="" title="GagaVille" width="90" class="alignleft size-full wp-image-1387" />As I logged into FarmVille last week, I was greeted with notices of GagaVille, an entirely <a href="http://www.mtv.com/news/articles/1663997/lady-gaga-gagaville-farmville.jhtml">Lady Gaga themed </a>area of the game.]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2011/06/has-the-world-gone-to-gagaville/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Officially Trumped</title>
		<link>http://www.marketsmithinc.com/2011/05/officially-trumped/</link>
		<comments>http://www.marketsmithinc.com/2011/05/officially-trumped/#comments</comments>
		<pubDate>Wed, 18 May 2011 20:10:41 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Audits]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Donald Trump]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[luxury brands]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1373</guid>
		<description><![CDATA[<img src="http://www.marketsmithinc.com/wp-content/uploads/2011/02/marketsmith-icons-drtv.jpg" alt="Marketsmith DRTV" title="Marketsmith DRTV" width="90" height="90" class="alignleft size-full wp-image-1178" />Ok I admit to being obsessed with Trump’s appeal. Back in the late eighties, when I read everything under the sun about being successful, the greatest companies in the world, and how to be happy, one of my reads was Donald Trump’s first book.  At the time I read it, Trump was in huge financial trouble and everyone counted him out.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tory Burch Retail Driver a Surprise Treasure</title>
		<link>http://www.marketsmithinc.com/2011/05/tory-burch-retail-driver-a-surprise-treasure/</link>
		<comments>http://www.marketsmithinc.com/2011/05/tory-burch-retail-driver-a-surprise-treasure/#comments</comments>
		<pubDate>Tue, 03 May 2011 18:26:43 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Offline Catalog/Direct Mail]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[catalog consultants]]></category>
		<category><![CDATA[catalog mailing]]></category>
		<category><![CDATA[catalog marketers]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[catalog retail]]></category>
		<category><![CDATA[catalog strategy]]></category>
		<category><![CDATA[catalog success]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[retail marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1337</guid>
		<description><![CDATA[<img src="http://www.marketsmithinc.com/wp-content/uploads/2011/05/Tory-Burch-1.jpg" alt="Tory Burch" title="Tory Burch" width="90" class="alignleft size-full wp-image-1338" />Since I am a self proclaimed fan of Miki Racine Berardelli, Chief Marketing Officer of Tory Burch, I was reluctant to judge the book. My family happens to be customers of the Brand and we love the style, the community, and the in-store experience as well as the outlets.]]></description>
		<wfw:commentRss>http://www.marketsmithinc.com/2011/05/tory-burch-retail-driver-a-surprise-treasure/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The Economics of Gaga</title>
		<link>http://www.marketsmithinc.com/2011/04/the-economics-of-gaga/</link>
		<comments>http://www.marketsmithinc.com/2011/04/the-economics-of-gaga/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 15:13:19 +0000</pubDate>
		<dc:creator>Monica C Smith</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[DRTV]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[advertising marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[emotional marketing]]></category>
		<category><![CDATA[marketing economics]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=1324</guid>
		<description><![CDATA[<img src="http://www.marketsmithinc.com/wp-content/uploads/2011/04/lady-gaga.jpg" alt="Lady Gaga Concert, NJ" title="Lady Gaga Concert, NJ" width="90" class="alignleft size-full wp-image-1325" />This last Friday I had a chance to see Lady Gaga in concert at the Prudential Center, Newark NJ. What was absolutely astonishing to me was the economics of the event and the fact this event was a microcosm of every night in every city she has played around the globe. 

No matter whom I told I was going to see Gaga, each said to me, “She played here last week,”  “My cousin just saw her.” Even my eight year old son wanted to go.   ]]></description>
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