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	<title>Marketsmith, Inc &#187; brand building</title>
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	<link>http://www.marketsmithinc.com</link>
	<description>Every Company Needs a Marketsmith</description>
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		<title>Q&amp;A: Making Facebook Work for Your Brand &#8211; An Interview With Monica C Smith</title>
		<link>http://www.marketsmithinc.com/2010/06/qa-making-facebook-work-for-your-brand-an-interview-with-monica-c-smith/</link>
		<comments>http://www.marketsmithinc.com/2010/06/qa-making-facebook-work-for-your-brand-an-interview-with-monica-c-smith/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 13:08:54 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[brand building]]></category>
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		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/?p=992</guid>
		<description><![CDATA[Q&#038;A: Making Facebook Work for Your Brand By Sherry Chiger, Direct Magazine
Direct Magazine asked Monica C. Smith, &#8220;chief marketsmith&#8221; at marketing agency Marketsmith, a few questions about the dos and don’ts of establishing a Facebook presence.
Read Full Article
]]></description>
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		<title>What do Revamping your Website and Getting your Hair Cut have in Common?</title>
		<link>http://www.marketsmithinc.com/2009/12/revamping-website-hair-cut-online-marketing-strategy/</link>
		<comments>http://www.marketsmithinc.com/2009/12/revamping-website-hair-cut-online-marketing-strategy/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 18:02:05 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
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		<category><![CDATA[customer-friendly websites]]></category>
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		<category><![CDATA[finding a web developer]]></category>
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		<category><![CDATA[organic search]]></category>
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		<category><![CDATA[websire as a store-front]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=772</guid>
		<description><![CDATA[WHAT DO REVAMPING YOUR WEBSITE AND GETTING YOUR HAIR CUT HAVE IN COMMON?
Your website is a retail window. Recognizing its importance, you want to give your site a fresh look. Or perhaps you have a new spin off; or you have decided to move to a new retail platform. So you have either hired or [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Groundbreaking Direct Marketing meets Social Media</title>
		<link>http://www.marketsmithinc.com/2009/12/groundbreaking-direct-marketing-meets-social-media/</link>
		<comments>http://www.marketsmithinc.com/2009/12/groundbreaking-direct-marketing-meets-social-media/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:57:44 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
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		<category><![CDATA[Tom Peterson]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=770</guid>
		<description><![CDATA[GROUNDBREAKING DIRECT MARKETING MEETS SOCIAL MEDIA
As we all know, there is an explosion of media and contact methodologies today. Social media can no longer be ignored. But how do we understand the interaction of all consumer touch points and each one&#8217;s role in delivering the final sale. And, more importantly, how do we know what [...]]]></description>
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		<title>Marketsmith partners with WWD for a New Look at the Luxury Market</title>
		<link>http://www.marketsmithinc.com/2009/09/marketsmith-partners-with-wwd-for-a-new-look-at-the-luxury-market/</link>
		<comments>http://www.marketsmithinc.com/2009/09/marketsmith-partners-with-wwd-for-a-new-look-at-the-luxury-market/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 20:02:47 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[luxury marketing]]></category>
		<category><![CDATA[Marketsmith]]></category>
		<category><![CDATA[retail marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=574</guid>
		<description><![CDATA[Marketsmith partners with WWD for a New Look at the Luxury Market
September 17, Women&#8217;s Wear Daily presented &#8220;Luxury Redefined,&#8221; a forum of industry and thought leaders who are pioneering the NEW Luxury in branding and retail, and gaining insights into affluent and aspiring consumers and their attitudes and behavior. Marketsmith was pleased to be a [...]]]></description>
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		<title>A Solid Base</title>
		<link>http://www.marketsmithinc.com/2009/05/circulation-planning-database-marketing/</link>
		<comments>http://www.marketsmithinc.com/2009/05/circulation-planning-database-marketing/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:28:11 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[circulation planning]]></category>
		<category><![CDATA[customer acquisition strategy]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[database analysis]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[marketing analysis]]></category>
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		<category><![CDATA[matchbacks]]></category>
		<category><![CDATA[multichannel marketer]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=596</guid>
		<description><![CDATA[A SOLID BASE
Encouraged by a Marketsmith newsletter article on focusing on EBITDA, the General Manager of a niche multichannel marketer called us and said, &#8220;We need to cut our marketing expense by at least 15%, but we can not afford to give up any marketing services. What can you do for us?&#8221; At the time, [...]]]></description>
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		<title>The Twelve Step Program &#8211; Getting the Most Mileage from your Database</title>
		<link>http://www.marketsmithinc.com/2009/05/database-marketing-outsourced-circulation-planning/</link>
		<comments>http://www.marketsmithinc.com/2009/05/database-marketing-outsourced-circulation-planning/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:17:17 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[circulation optimization]]></category>
		<category><![CDATA[circulation planning]]></category>
		<category><![CDATA[database management]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
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		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=590</guid>
		<description><![CDATA[THE TWELVE STEP PROGRAM &#8211; GETTING THE MOST MILEAGE FROM YOUR DATABASE
As you have seen in this and previous newsletters, we talk about The Next Mile, the next level of marketing sophistication building on information available in a marketing database.
The database consolidates multiple data streams allowing a marketer to perform two critical functions:

Track performance by [...]]]></description>
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		<title>Marketsmith Welcomes Chief Brand Strategist</title>
		<link>http://www.marketsmithinc.com/2009/05/marketsmith-brand-strategist/</link>
		<comments>http://www.marketsmithinc.com/2009/05/marketsmith-brand-strategist/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:12:33 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[brand development]]></category>
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		<category><![CDATA[brand strategist]]></category>
		<category><![CDATA[brand strategy]]></category>
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		<category><![CDATA[Tom Peterson]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=588</guid>
		<description><![CDATA[MARKETSMITH WELCOMES CHIEF BRAND STRATEGIST
It is with great excitement that we welcome Tom Peterson to Marketsmith Inc. as Chief Brand Strategist. Tom brings with him a career of talent and success to our firm.
With exceptional business savvy, Tom adds a dimension of romancing the Brands to Marketsmith&#8217;s expert strategic execution for our clients. He combines [...]]]></description>
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		<title>Understanding the Mind of the Multichannel Consumer</title>
		<link>http://www.marketsmithinc.com/2009/05/multi-channel-consumer-marketing-direct-marketing-consutlants/</link>
		<comments>http://www.marketsmithinc.com/2009/05/multi-channel-consumer-marketing-direct-marketing-consutlants/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:08:15 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand experience]]></category>
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		<category><![CDATA[email makketing]]></category>
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		<category><![CDATA[Monica C Smith]]></category>
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		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=582</guid>
		<description><![CDATA[UNDERSTANDING THE MIND OF THE MULTICHANNEL CONSUMER
Presented at NEMOA Spring 2009 by Monica C. Smith, President and CEO, Marketsmith, Inc.
As Winston Churchill said, It is well said, there is nothing wrong in change, if it is in the right direction. However, as we all know these days, change does not seem to be in the [...]]]></description>
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		<item>
		<title>Make Every Page Count</title>
		<link>http://www.marketsmithinc.com/2008/10/make-every-page-count/</link>
		<comments>http://www.marketsmithinc.com/2008/10/make-every-page-count/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 18:14:45 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[catalog marketing]]></category>
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		<category><![CDATA[marketsmith startegy]]></category>
		<category><![CDATA[multichannel marketing]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=524</guid>
		<description><![CDATA[MAKE EVERY PAGE COUNT
Every marketer could use a game changing event in 2009. Here is what we are finding repeatedly: The over circulating of pages is being treated very similarly to a &#8220;Hail Mary&#8221; pass. We know companies say they do square inch analysis (I don&#8217;t necessarily believe this to be true); we know that [...]]]></description>
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		<item>
		<title>Why Databases Make Us Executives Mad</title>
		<link>http://www.marketsmithinc.com/2008/10/why-databases-make-us-executives-mad/</link>
		<comments>http://www.marketsmithinc.com/2008/10/why-databases-make-us-executives-mad/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 18:01:31 +0000</pubDate>
		<dc:creator>marketsmithinc</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[brand]]></category>
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		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer path to purchase]]></category>
		<category><![CDATA[database marketing]]></category>
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		<category><![CDATA[Monica C Smith]]></category>
		<category><![CDATA[multichannel marketing]]></category>
		<category><![CDATA[multichannel marketing consultant]]></category>

		<guid isPermaLink="false">http://www.marketsmithinc.com/blog/?p=521</guid>
		<description><![CDATA[WHY DATABASES MAKE US EXECUTIVES MAD
by Monica C. Smith
Recently, we did a comprehensive review of a prominent niche luxury retailer&#8217;s customer&#8217;s path to purchase. What does that mean? We identified customer trends over the course of five years in gender, age, and product category purchases. Then we mapped subsequent customer behavior correlating it to what [...]]]></description>
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