Marketsmith knows exactly what it takes to help Retail Brands be great.

We bring that third eye which lets us define the environment, goals and needs, while at the same time, drill down to successful tactics.

We build winning strategies that increase consumer response and spend at POS, on the phone and on the web:

  • Drilling down into a detailed, accurate and actionable look at historical performance – understanding what has worked and at what cost
  • Pulling a comprehensive picture of customer behaviors, characteristics and personas from a marketing database (or creating the database to be able to pull the profiles)
  • Understanding how to integrate customers’ need for information into constantly evolving consumer touchpoints with messaging and communications which resonate with customers
  • Exercising an overarching commitment to fiscal responsibility to keep projects on time and under budget.
    And always, always, we dig deep into the data and we test.

Retail marketing is a daily battle among Brands for consumers’ hearts, minds and wallets to generate the most from their customers through marketing efforts.

We practice both the art and science of retail marketing – ensuring the right message to the right person at the right time – for superior results you can rightfully expect.

M-Commerce Sales Continue to Grow on Valentine’s Day

This year the M-commerce sales during the Valentine’s Day week tripled in comparison to last year. This activity solidifies what was perceived as a “fleeting” trend in the rise of m-commerce during Holiday 2011

Marketsmith Takes a Stab at Pinterest

Pinterest is a social networking site that launched in early 2010. In January Pinterest became the fastest website to ever hit the 10 million visitor mark and is still rapidly gaining popularity.


Monica's Insights on DRTV Today
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  • Marketsmith Helps Launch New Allergy Relief Short-form
  • Marketsmith selected to help CPG giant develop go-to-market strategy for new product line.
  • New Marketsmith Look
  • Marketsmith is Hiring: New Business Development Leader
  • Marketsmith to Host ERA Meet and Greet
  • Marketsmith gives #Klout! Every day we +K our top commenters on our blog and Linkedin page! http://t.co/FRFEVfoP http://t.co/Jh1jhIml
    4 hours ago

    Are you using Google+? Now growing faster than Twitter, but we haven't seen much of it, have you? http://t.co/d5TFlkOw via @simplyzesty
    1 day ago

    Here's how we use #Pinterest- How do YOU? Definitely an interesting new outlet for #marketers. http://t.co/Cvs57WtN
    1 day ago