Marketsmith knows exactly what it takes to help Retail Brands be great.
We bring that third eye which lets us define the environment, goals and needs, while at the same time, drill down to successful tactics.
We build winning strategies that increase consumer response and spend at POS, on the phone and on the web:
- Drilling down into a detailed, accurate and actionable look at historical performance – understanding what has worked and at what cost
- Pulling a comprehensive picture of customer behaviors, characteristics and personas from a marketing database (or creating the database to be able to pull the profiles)
- Understanding how to integrate customers’ need for information into constantly evolving consumer touchpoints with messaging and communications which resonate with customers
- Exercising an overarching commitment to fiscal responsibility to keep projects on time and under budget.
And always, always, we dig deep into the data and we test.
Retail marketing is a daily battle among Brands for consumers’ hearts, minds and wallets to generate the most from their customers through marketing efforts.
We practice both the art and science of retail marketing – ensuring the right message to the right person at the right time – for superior results you can rightfully expect.
Social media is quickly becoming a well-traveled channel in modern marketing. Retailers are learning new approaches that fit the do-it-yourself digital world, expanding their reach in ways never before thought possible. Through the use of social media, brands are now harnessing the power of consumer-content in a whole new way.
The Container Store has expanded into the catalog arena- how does the inaugural Container Store catalog measure up?
Cover Story: Marketsmith CEO Featured in Electronic Retailer Magazine