By: Nicole Malino, SVP of Client Services, Marketsmith
“1 – 2 – 3 Strikes, You’re Out!” roared from Chicago Cubs fans across the country on Wednesday evening as they broke the 108- year streak in front of the largest national TV audience to tune in to a baseball game in 25 years. And the numbers certainly represent that with an astounding 21.8 household rating and as many as 40 million viewers. With an audience the same caliber as the Super Bowl, the grand slam team at Marketsmith seized the opportunity. With smart planning and tough negotiation, Marketsmith’s client PSEG Long Island reaped the benefits of this mammoth audience at a tremendous value. Just one more example of the grit put forth by the Marketsmith team.
To find out more about PSEG Long Island please visit: https://www.psegliny.com/